Help retailers achieve success with products from Sellers Publishing using a consultative approach that results in a win-win with Consumers being the BIG winner.

• Leader of 3 Directors of Business Development, 1 Director of Territory Sales and 1 Manager of Customer Solutions overseeing business in over 50 existing key customers and multiple active prospects in North America. • Managed and consistently developed team’s skill set, as a servant leader, allowing them to help their customers meet their revenue targets and to identify and solve problems incurred by prospects to encourage them to become customers. • Introduced team in 2019 to a SPIN selling workshop to help them accelerate sales advances/closings and to reduce/eliminate sales continuances (stalls). SPIN selling is a consultative sales process that allows prospects to identify problems and solutions that can be solved by the selling company.• Contributed in developing sales strategies for each customer, or prospect, through consultative selling and assisted the team in deployment of the strategies. This included leading team responsible for the UPS stores resulting in the company being awarded the 2019 UPS Stores Vendor of the Year award.• Restructured team at the start of 2019 to allow each member to focus on a specific channel of business including mass, grocery, specialty, franchise, pet and independents.

• Recruited and developed team of high energy sales professionals to manage existing business and prospects – Team managed over 40 existing key customers and multiple active prospects exceeding sales plan year over year. • Coordinate and coach team to manage all aspects of business relationship with customers and prospects - Total book of existing business was approximately 50M retail achieving significant growth in past fiscal year.• Manage and lead all aspects of supply agreement negotiation resulting in 12 new vendor supply agreements in prior fiscal year along with 4 vendor supply test agreements.• Well respected by customers, team and peers

• Recruited and developed team of Account Managers and Account Executives to manage all sales and field service efforts in Mid-Atlantic States (Northern VA through NYC) – Total business approximately 33M retail including regional and national chains and consistently led company, year over year, in addition of new business and new customers.• Responsible for over 100 commissioned Account Representatives who provided sales and service to our programmed accounts.• Managed all aspects of P&L. Created multiple strategies to foster smart selling while ensuring that people enjoyed going to work.

Responsible for helping Independent Retailers to open alternative card and gift stores in malls and shopping centers in Northeast, Mid-Atlantic and Midwestern USA. As a member of ICSC (International Council of Shopping Centers) worked closely with shopping center developers to secure locations for retailers. Assisted retailers in finding locations, lease negotiation, store planning and retail store management expertise.• Recruited and developed team of 2 to develop network of owner operators of alternative gift and card shops in mid-Atlantic, Northeast and Midwest (ROCS).• Personally helped over 100 owners to open retail stores in malls, shopping centers and urban shopping areas. Proficient in identifying strong retail locations, lease negotiation and retail store design. In this role I became exposed to hundreds of Independent retailers which allowed me to become an expert at consultative selling.• Placed several hundred store-within-a-stores in varying retail environments including card shops, college bookstores, independent bookstores, pharmacies, party stores, candy stores, upscale car washes and Gold Crown Hallmark stores.

Managed all facets of sales organization in Pennsylvania and southern NJ• Recruited and developed sales representatives to manage all sales in Pennsylvania and southern NJ.• Personally managed business in all major customers in the region including 6 major department stores, Encore Books, and several large Hallmark retailers.• Led the company, year over year, in new preferred account openings.