🔘 E-commerce consulting for customers with regard to possible online store optimizations to improve the UX and increase the conversion rate🔘 Management of customer workshops to define requirement catalogs for online shop projects in coordination with Design, development and marketing🔘 Contractual preparation of defined e-commerce solutions for commissioning and subsequent contract negotiation and conclusion with decision-makers🔘 Handover process to project management after commissioning including kick-off workshop at project start with all stakeholders🔘 Presentation of developed online store designs with the customer and subsequent iteration based on feedback

🔘 Discussion of possible website designs and features with project management🔘 Creation of advertising texts and web elements with Adobe CC🔘 Design and development of websites with in-house CMS solution🔘 Design iterations based on feedback rounds with project management

🔘 Evaluation of user data from the online store in Google Analytics and Magento backend🔘 Optimization of store content such as search function, category structure and product information🔘 Implementation of A/B tests to validate optimizations🔘 Creation of web texts and graphics for email campaigns in Emarsys

🔘 Development of websites with WordPress based on customized themes with HTML and CSS🔘 Creation of web content such as texts, graphics, banners and icons🔘 Placement of products with affiliate marketing campaigns to generate sales🔘 Marketing through search engine optimization, search engine marketing and social media marketing