At We Market For Humans, we combine strategic marketing, advertising expertise, and visual storytelling to drive results across industries like water districts, conservation, transportation, and planning. Our focus is on simplifying complex concepts and making them engaging through high-converting campaigns and "Visionary Videos."Key Achievements:Marketing & Advertising Strategy: Led omnichannel strategies that generated $1M+ in sales. Managed both B2B and B2C campaigns, offering full-service advertising capabilities, including media planning, copywriting, and analytics.Project Management & Design: Directed large-scale projects, overseeing graphic design for mailers, posters, social media, and billboards. Ensured brand consistency and high engagement across platforms.Impactful Video Production: Produced cinematic video content for clients like the San Bernardino Valley Municipal Water District, helping to secure funding, foster public engagement, and clarify complex issues.Stakeholder Collaboration: Worked with agencies to create content that builds consensus, aligning project goals and enhancing public support.Offer Repositioning & Funnel Building: Repositioned high-ticket offers and developed high-converting sales funnels, significantly boosting revenue and product adoption.Advertising Campaigns: Created large-scale advertising campaigns, managing end-to-end design and execution across digital and traditional media.Data-Driven Decision Making: Utilized KPIs to optimize marketing strategies, ensuring maximum impact and ROI.We Market For Humans is dedicated to transforming how projects and products are perceived, offering creative and strategic solutions to make the complex simple and accessible.

As Vice President at Impact Media Group, a full-service advertising agency, I played a vital role in developing and executing marketing campaigns across traditional and digital platforms for industries such as casinos, car dealerships, real estate brokerages, solar energy companies, HVAC, and property management firms. I led teams in creating and producing TV, radio, social media campaigns, and full-scale graphic design projects, ensuring alignment with client goals and maximizing ROI.Key Achievements:Traditional & Digital Media: Led the creation and placement of traditional (TV, radio, billboards) and digital (social media, OTT) advertising, enhancing client visibility and engagement.Campaign Creation & Production: Oversaw scripting, creative direction, and production of multi-channel campaigns, including TV commercials, radio ads, and social media content.Graphic Design Projects: Managed full-scale design projects, including branding materials, print ads, digital assets, and outdoor advertising.Business Development: Contributed to business growth through sales, pitches, and client onboarding, ensuring client needs were met with tailored marketing solutions.Cross-Functional Leadership: Managed teams of creatives, media buyers, and account managers to deliver projects on time and within budget.Client Success: Increased client retention and satisfaction by consistently delivering high-quality campaigns that exceeded expectations and drove growth.At Impact Media Group, I helped lead high-impact campaigns, blending traditional and digital marketing strategies to achieve significant business outcomes for a diverse clientele.