Marcus Barber Email & Phone Number

Charlotte, Nc, Us

Remote

As the Senior Digital Marketing Strategist at Dental Implant Machine, I spearhead the development and execution of our Paid Media Strategy, focusing specifically on Paid Search and Programmatic Display channels. My key role is to ensure a positive return on ad spend (ROAS) for our external marketing team.In addition to strategizing, I take a hands-on role in creating effective landing page sequences, designed with a keen understanding of User Experience design principles to maximize… Show more As the Senior Digital Marketing Strategist at Dental Implant Machine, I spearhead the development and execution of our Paid Media Strategy, focusing specifically on Paid Search and Programmatic Display channels. My key role is to ensure a positive return on ad spend (ROAS) for our external marketing team.In addition to strategizing, I take a hands-on role in creating effective landing page sequences, designed with a keen understanding of User Experience design principles to maximize campaign conversions. I also design and build automated follow-up sequences to promote sales enablement. Moreover, I meticulously construct and manage the marketing pipeline and have implemented rigorous tracking systems to attribute revenue to specific marketing efforts. My comprehensive approach has consistently bridged the gap from lead acquisition to revenue generation, thereby contributing to Dental Implant Machine's growth.My methodical approach to tracking and reporting results includes designing user-friendly dashboards and providing thorough documentation of our entire digital marketing workflow, pipelines, and operations. This has resulted in repeated success, with ROAS often falling between 300% and 2,000%.My excellent communication skills further foster continuous improvement, bolster audience engagement, optimize service delivery, and drive consistent increases in profitability. Show less

Remote

As a Digital Marketing Strategist at Dental Implant Machine, I conduct thorough marketing tests to ensure the effectiveness of our Direct Response Marketing Campaigns. Through A/B testing, optimizing offers and positioning, and exploring various Paid Media tactics, I strive to equip our campaigns with the latest technology and tactics. My involvement in the Marketing Lab Testing Committee enables me to discover innovative marketing products and tactics that benefit our valued customers… Show more As a Digital Marketing Strategist at Dental Implant Machine, I conduct thorough marketing tests to ensure the effectiveness of our Direct Response Marketing Campaigns. Through A/B testing, optimizing offers and positioning, and exploring various Paid Media tactics, I strive to equip our campaigns with the latest technology and tactics. My involvement in the Marketing Lab Testing Committee enables me to discover innovative marketing products and tactics that benefit our valued customers. Overall, I am dedicated to driving growth and achieving success for Dental Implant Machine through the implementation of cutting-edge digital marketing strategies. Show less

Charlotte, North Carolina, United States

As Founder and CEO of Digital Solomon, I harness the power of AI to innovate digital marketing strategies for businesses. I lead our team in creating the Growth Suite, an integrated platform for transformative marketing automation, including lead generation, customer engagement, and smart analytics. With a focus on custom AI solutions, I'm committed to providing clients with the tools for efficient growth and market leadership. My role embodies innovation, strategy, and dedication to customer… Show more As Founder and CEO of Digital Solomon, I harness the power of AI to innovate digital marketing strategies for businesses. I lead our team in creating the Growth Suite, an integrated platform for transformative marketing automation, including lead generation, customer engagement, and smart analytics. With a focus on custom AI solutions, I'm committed to providing clients with the tools for efficient growth and market leadership. My role embodies innovation, strategy, and dedication to customer success, guiding Digital Solomon to be a catalyst for change in the industry. Show less

Remote

During my tenure as a Digital Marketing Campaign Manager at AdCellerant, I spearheaded the development and execution of intricate marketing strategies, spanning a diverse array of digital products like Display, Social, Streaming TV, Device ID, and Email campaigns. Entrusted with the management and optimization of over 200 campaigns, I worked collaboratively with an award-winning, technology-driven team to ensure each campaign achieved its strategic objectives.My role extended beyond the… Show more During my tenure as a Digital Marketing Campaign Manager at AdCellerant, I spearheaded the development and execution of intricate marketing strategies, spanning a diverse array of digital products like Display, Social, Streaming TV, Device ID, and Email campaigns. Entrusted with the management and optimization of over 200 campaigns, I worked collaboratively with an award-winning, technology-driven team to ensure each campaign achieved its strategic objectives.My role extended beyond the traditional realms of campaign management. I was a pivotal communication bridge, engaging daily with C-level partners to relay campaign metrics, proffer tailored solutions, implement requested alterations, and enhance overall campaign efficacy. My hands were on the pulse of each campaign’s CPC, CTR%, budget allocation, impressions, and conversions, ensuring alignment with strategic objectives and optimal performance.With an average of 10 partner interactions daily, my approach was rooted in precision, transparency, and adaptability. I adeptly employed tools like the TradeDesk trading platform and various cutting-edge digital marketing technologies to facilitate data-driven decision-making and strategic adjustments, ensuring that every campaign resonated with its target audience and achieved desired outcomes.In essence, my journey at AdCellerant was characterized by a synergy of technology, strategy, and collaboration, driving campaign success and fostering meaningful partnerships. Show less

Charlotte, North Carolina, United States

Ascending rapidly from an earlier Paid Search and Social Manager role; to managing over 350 search and social campaigns overseeing a $300 thousand a month budget for a leading data driven digital marketing and advertising agency; primary accountabilities revolve around:• Reviewing client requirements; aligning marketing goals with campaign outcomes. • Leading and coaching a team of Traffickers and Media Buyers to drive campaign effectiveness.• Overseeing audience engagement… Show more Ascending rapidly from an earlier Paid Search and Social Manager role; to managing over 350 search and social campaigns overseeing a $300 thousand a month budget for a leading data driven digital marketing and advertising agency; primary accountabilities revolve around:• Reviewing client requirements; aligning marketing goals with campaign outcomes. • Leading and coaching a team of Traffickers and Media Buyers to drive campaign effectiveness.• Overseeing audience engagement and building initiatives while driving keyword research, campaign set-up, and campaign optimization initiatives. • Analyzing campaign conversions and leading marketing strategy quality assurance.• Refining workflows to streamlined client-centric operational processes.• Managing API automation integrations, Data Studio Performance Reporting and designing Video Training Material. Show less

Charlotte, North Carolina Area

I am responsible for the pacing and performance for up to 225 paid search & social campaigns. I track campaign conversions and align marketing goals with campaign outcomes. My position also includes audience and keyword research, campaign set-up, overall campaign optimizations, and quality assurance on all marketing campaigns.

Rock Hill, Sc

Developing and executing marketing plans across digital touch points, including PPC, Display, and Social, where managing and optimizing a collective campaign portfolio with over $200k in monthly spend for a premier lead generation firm, I:• Ensured all campaigns met and exceeded Targeted Return on Ad Spend KPIs.• Accelerated client lead generation and conversion goals.• Collaborated with C-Level marketing partners and stakeholders to forecast campaign goals and results.•… Show more Developing and executing marketing plans across digital touch points, including PPC, Display, and Social, where managing and optimizing a collective campaign portfolio with over $200k in monthly spend for a premier lead generation firm, I:• Ensured all campaigns met and exceeded Targeted Return on Ad Spend KPIs.• Accelerated client lead generation and conversion goals.• Collaborated with C-Level marketing partners and stakeholders to forecast campaign goals and results.• Deployed third-party platforms and data to design custom audience targeting; providing innovative re-marketing strategies while tracking physical visit attribution using location-based services.• Developed reporting metrics to measure campaign success analyzing actual vs. target performance• Implemented pricing analysis to assess results including CPA, CPM, CPC and CPL.• Optimized hundreds of campaigns simultaneously across multiple verticals, brands, and channels.• Formulated automated and manual bidding strategies to cultivate campaign opportunities. Show less

Vienna, Va

Coaching and mentoring over 200 consultants; promoting marketing expansion and business development increasing team sales performance by over 30%, I achieved success through:• Collaborated with leadership team to drive competitive positioning with innovative products, leading customer service, support and a transparent sales structure.• Tracked individual and team results and created unique development plans to achieve company goals.• Tracking over 3,000 Sales Calls for… Show more Coaching and mentoring over 200 consultants; promoting marketing expansion and business development increasing team sales performance by over 30%, I achieved success through:• Collaborated with leadership team to drive competitive positioning with innovative products, leading customer service, support and a transparent sales structure.• Tracked individual and team results and created unique development plans to achieve company goals.• Tracking over 3,000 Sales Calls for quality, salesmanship, and potential retention opportunities.• Spearheading team engagement initiatives; restricting goal setting and commission structures.• Implemented new strategies when employee goals and commission structure changed based on new company direction and conditions Show less

Columbia Maryland

As a Client Account Executive at COS, I took charge of establishing and managing enterprise client relationships, leveraging my experience and expertise to enhance the client experience and improve overall revenue performance. I implemented Lean Six Sigma techniques to exceed my revenue quota by an impressive 195%, earning recognition as the top account executive in the company.To further expand the market base, I developed and promoted a consultative sales approach, focused on… Show more As a Client Account Executive at COS, I took charge of establishing and managing enterprise client relationships, leveraging my experience and expertise to enhance the client experience and improve overall revenue performance. I implemented Lean Six Sigma techniques to exceed my revenue quota by an impressive 195%, earning recognition as the top account executive in the company.To further expand the market base, I developed and promoted a consultative sales approach, focused on identifying opportunities for increased sales and service opportunities. Through my efforts, I was able to coordinate outside support activities that furthered client responsiveness and technical support.Overall, my role at COS was focused on building and maintaining strong client relationships, while driving increased sales and revenue performance. Through my consultative sales approach and use of Lean Six Sigma techniques, I was able to exceed expectations and consistently deliver results that helped to drive the success of the company. Show less

Annapolis, Maryland, United States

At Verizon Wireless, I worked as a Sales Representative in the WBV Zone 2 region, where I consistently exceeded my sales targets and received recognition for my outstanding performance. In July 2009, I was awarded the top Small/Medium Business Representative award, a testament to my dedication and hard work.During my time at Verizon, I also designed innovative ways to drive sales numbers for my team, which resulted in significant improvements in store KPIs across various categories. I… Show more At Verizon Wireless, I worked as a Sales Representative in the WBV Zone 2 region, where I consistently exceeded my sales targets and received recognition for my outstanding performance. In July 2009, I was awarded the top Small/Medium Business Representative award, a testament to my dedication and hard work.During my time at Verizon, I also designed innovative ways to drive sales numbers for my team, which resulted in significant improvements in store KPIs across various categories. I was responsible for increasing accessory take rate, data per contract, gross adds, and renewal quota, and I achieved exceptional results in each of these areas.Moreover, I was given the responsibility of training new representatives, and under my supervision, two representatives were ranked in the top ten in the region. I believe my ability to train and mentor new representatives was a critical factor in their success.Overall, my experience at Verizon Wireless taught me valuable skills in sales, leadership, and team management, which have helped me in my subsequent roles in the industry. Show less

Bachelor'S Degree, Global Business And Public Policy

Activities and Societies: National Society of Leadership and Success, Student Government Association, Global Business Association.

Political Science And Government