• Focused on caring for my family while supporting my wife’s transition back into the workforce.• Served as a consultant for the Zurich ETH startup "MGME Neurotech," contributing to its success in winning the prestigious Innoswiss Award from the Swiss Federal Innovation Agency and the European Horizon program, selected from over 800 applications.

• Designing a strategic framework “where to play & how to win”• Reorganizing the sales team to better meet market needs• Introducing and managing a new Sales incentive compensation program • Maximizing new business development opportunities (“follow the money”)• Defining a pricing strategy for all channels and customer groups• Implementing a Sales Capability Program (e.g: Product Knowledge, BIM)• Strong collaboration with Marketing / Trade Marketing / Product Mgmt / Supply Chain Mgmt / Event & Sponsoring / Finance• Broad Spectrum of customers: National Retailers & onliner (e.g.: Coop, Aldi, Migros, digitec, Brack), kitchen builder (e.g.: Veriset, Herzog etc.), sanitary business (e.g.: Sanitas Troesch, SABAG), electronic retailers, architects, investors (e.g.: UBS, CS, insurances, private equity) • Key member of global sales strategy team• Representing the business at conferences, trade fairs and networking events• Member of the board• Overseeing a sales team of > 50 team members• Revenue responsibility > CHF > 250 MioAbout Electrolux:Electrolux is a global leader in home appliances and appliances for professional use, based on deep consumer insight.We offer thoughtfully designed, innovative and sustainable solutions, developed in close collaboration with professional users. The products include refrigerators, ovens, cookers, hobs, dishwashers, washing machines, vacuum cleaners, air conditioners and small domestic appliances. Under esteemed brands including Electrolux, AEG, Zanussi, Frigidaire and Electrolux Grand Cuisine, the Group sells more than 60 million products to customers in more than 150 markets every year. In 2017 Electrolux had sales of SEK 122 billion and about 56,000 employees.

• Develop and implement a new sales strategy: “from product to service selling”• Set up an impactful key account strategy & implementing a KAM structure • Lead “Sales Capability training” for the whole company • Implementation of different digital sales automation tools (SFA, salesforce.com etc.) • New customer classification • Redefine sales incentive system • Define new sales territory strategy, reorganization of Sales Team • Lead: Developing DACH Sales Talents • Leading a Sales team of 31 FTE’sAbout KAO:Kao Corporation develops and sells consumer and chemical products in Japan and internationally. The company operates through four segments:- Beauty Care Business- Human Health Care Business- Fabric and Home Care Business and -Chemical Business.Number of employees : 33 560 persons

• Hold accountability for Heinekens international Brands• Provide the company with the branding and product positioning strategies required to achieve short and midterm goals• Lead all local top spin consumer and customer development initiatives and activities • Manage churn and define pro-active retention activities • Lead development of brand equity, repositioning, drive differentiation and product superiority vs. main competitors • Development of 360°-campaigns, promotions and POS activities. • Lead weekly Marketing, Trade Marketing and cross-functional-team meetings to monitor sales performance, brand development and activities • Manage the business relationship with external creative agencies for both above-the-line (ATL) and below-the-line (BTL) efforts • Marketing budgets and expenditures responsibility: > CHF 20 Mio • Revenue responsibility: > CHF 100 Mio • Lead marketing team of 10 FTEsAbout Heineken:Heineken is a Dutch multinational brewing company. Heineken owns over 175 breweries in more than 80 countries. It produces 250 international, regional, local and speciality beers and ciders and employs approximately 73,000 people.

• National management of complete brand portfolio Campari Schweiz (26 Brands) • Definition of Portfolio Strategy / Brand prioritization • Overall budget, volume and contribution responsibility • People management of 4 FTEs • Relaunch of the brand Cynar • Innovation project with test market Switzerland for global roll out • Digital strategy development • Drive profitability of key brands in portfolio by taking advantage of cost savings • Initiatives, manage and evaluate brand expenditures ensuring maximum ROI, manage and evaluate effectiveness and efficiencies of brand activities. • Manage key agency relationships driving best possible integrated multimedia communication and maximization of available brand budgets

• National management of the Brand Campari (Germany as one of the biggest market worldwide), Cynar and Crodino • Relaunch of the Brand Campari in Germany: Define and develop new positioning and campaign development • Development of 5year strategy, planning, execution and controlling of ATL Campaign (TVC, print, digital), Sponsoring, PR, POS-Material development, Promotions in Gastronomy and Retail channels • Member of the global project team to create and implement new global brand positioning, brand guidelines, packaging design and communication – based on profound consumer understanding and insights in close cooperation with lead ATL agency • Project member to define national digital strategy for Campari Germany Portfolio • Legal guidelines & actions vs. me-too products /plagiarism • Lead launch of a new Apertivo concept for the whole Apertivo portfolio

• Brand Manager of the Brands Campari, Cynar, Aperol, Vodka Gorbatschow, Henkell Sekt, Jose Cuervo Tequila, Cachaça 51 and others • Market introduction of Aperol into the Swiss Market • Focus on BTL & PR (especially sponsoring activities) • Responsible for the digital Intranet strategy of BU Central Europe