Reporting directly to the CEOFully responsible for the implementation of a complete CRM plan covering all online products including Racing, Sports and Lottery. Creation of a cross-sell plan between the Groups various databases.Day to day management of the CRM teamUtilising StrongMail to pro-actively reach out to all players with varying offersAnalysis of all campaigns using A/B testing to further improve revenue and increase knowledge of our player database.Working with the head Bookmaker creating promotions around major sporting events

Fully responsible for the implementation of new affiliate program, including all creative direction for new site and all affiliate promotional materials.Daily reconciliation of new affiliate administration platform, ensuring all numerical data is correct.Management of key affiliate accounts.Wholly responsible for acquiring new affiliates, brokering revenue share deals, PPC deals, CPA and media buys.Day to day management and training of the affiliate team.Writing all copy for affiliate related press releases.Preparing monthly reports on the affiliate programs progress.Assisting with general marketing activities, including site wide promotions, direct mail campaigns, email campaigns and retention efforts.

Reporting to the CEO in a varied role with focus on immediate increase of net cash.Dealing with existing affiliates and the acquisition of new ones.Implementation of CRM plan, site wide promo's and targeted offers.Conception and management of poker promos.Creation of prop promos and prop management.Managing the execution of all direct mail campaigns, including CD and scratch card distribution.

Implementation and management of reactivation and retention campaigns providing a solid ROI across both brands.Conception, organisation and management of conversion campaigns, utilising both AP and UB databases to maximize conversion efforts.The implementation of targeted bonus/promo offers and overseeing all email, promo page and pop-up/under content.Major part of the implementation and roll out of both brands new loyalty programs.Organisation of direct mail campaigns.Managing the marketing relationship between both brands and all payment service providers, building the relationship and implementing co-branded targeted campaigns.Compiling monthly competitor analysis reports.Dealing with third party suppliers, ensuring up to date integration, correct geo-targeting and managing post integration marketing.Conception and management of all "first time declines" campaigns, maximizing returns by player communications via email and pop-up.

The Role/Achievements:The general re-development of all aspects of customer contact, including standard and measurable levels of service across Sportsbook, Casino & Poker.Implementing both long and short term strategies to increase revenue across the board.The implementation of a staff evaluation program, including the introduction of Key Performance Indicators and three monthly plans and projections.Training and monitoring of over 100 CS Clerks.On-site training and implementation manager for CRM application, rolling out to 160 staff.

The Role/Achievements:Day to day management of the shift, including rota maintenance, holiday allocation, back to work interviews, monthly 1:1's and 3 monthly projections.Interviewing and assessing potential new members of staff.Handling escalated queries, dealing with the Casino, Exchange, Sportsbook and Finance.Heavily involved in the selection of site content and the updating/writing of the frequently asked questions section.Training the team on all products, including additional gaming opportunities yet to be deployed.Reporting to senior management on a daily, weekly and monthly basis, both the quantity of contact and percentage of non depositing new account holders for marketing purposes