Marcus Borman Email & Phone Number

Cleveland, Oh, Us

Brook Park Ohio

Elyria Ohio

Elyria, Oh

Elyria, Oh

Responsible for global marketing and product management at RIDGID; managing a multi-million dollar product line, with the largest YOY growth at RIDGID.Effectively managed over 10 new product development projects at different stages of development (from ideation through post-launch strategies); maintaining a 5-year strategic road map for new product launches. Initiated quantitative and qualitative market research, competitive analysis, market segmentation, forecasting, and product life cycle management.Reduced backlog by managing demand variation; controlling a monthly forecast of over 1,000 SKUs; and implementing lean manufacturing strategic plans.Successfully grew gross profit for my product line through diligent financial analysis, cost-reductions, and improving supply chain.Grew the brand through successful marcom activities, including: development of marketing strategy, campaigns for digital, print and social media, POS displays, technical and promotional literature, trade shows, lead generation and direct customer engagement.

Cleveland/Akron, Ohio Area

Responsible for global marketing and product management at RIDGID; managing a multi-million dollar product line, with the largest YOY growth at RIDGID.Effectively managed over 10 new product development projects at different stages of development (from ideation through post-launch strategies); maintaining a 5-year strategic road map for new product launches. Initiated quantitative and qualitative market research, competitive analysis, market segmentation, forecasting, and product life cycle management.Reduced backlog by managing demand variation; controlling a monthly forecast of over 1,000 SKUs; and implementing lean manufacturing strategic plans.Successfully grew gross profit for my product line through diligent financial analysis, cost-reductions, and improving supply chain.Grew the brand through successful marcom activities, including: development of marketing strategy, campaigns for digital, print and social media, POS displays, technical and promotional literature, trade shows, lead generation and direct customer engagement.

Cleveland/Akron, Ohio Area

Managed multiple interdisciplinary teams helping the Perform brand grow via launching new products, managing forecast and inventory levels, generating marcom campaigns, attaining new retailers, and other marketing functions.Initiated qualitative and quantitative research, competitive analyses, customer profiles, and implemented marketing strategies based on research conclusions. Built and managed the sales/marketing sales plan and budget.Managed in-store promotions, growing revenue by over 50% during promotional periods—and growing overall YOY sales.

Cleveland/Akron, Ohio Area

While a Marketing Assistant I managed multiple projects that required me to manage both my individual time and manage cross-functional teams. I thrived managing projects and teams in the following areas: new product development; managing marketing expenses; sales analysis; providing direction for production, quality control, and Research & Development; launching advertising material.Managed the launch of multiple new product launches Lead the 8 oz sample launch from conception all the way to launch, becoming the first brand at Sherwin-Williams to launch an 8 oz paint product. A successful launch required managing multiple internal and external teams. I also managed the launch of multiple specialized SKUs for our largest customer, which resulted in over $1.5M in incremental sales. Lastly, co-managed the commercialization of new product line, capturing projected 12 month pro forma sales of $6.4M under 5 months. Tracked P&L expenses, sales data, and market trends. Presented data monthly leading to growth of PBT each year with brand. Continued analysis by leading Diversified brands Bucket Paint Operating Plan, a plan that is presented to all levels of management including CEO. Managed manufacturing, distribution centers, and QA teams to provide timely delivery on all new orders and immediate investigations on returned product.Worked closely with sales and external agencies to develop, proof and distribute POP, social media marketing, and other merchandise. While in this role, I helped pioneer a new display rack that required managing Sherwin-Williams teams and close agencies, while working with a leading competitor’s team to grow sales at our largest customer.

Cleveland/Akron, Ohio Area

Before being promoted to Marketing Assistant I managed or co-managed projects for the Pratt & Lambert brand as a Marketing Intern. These projects included: new product development; sales reporting and analysis; implementing promotional programs; creating and editing marketing materials; and attending trade shows and managing lead generation.Effectively co-managed new product development through commercialization of a product that continues to produce annual sales of $400K+.Presented analysis of sales and other brand metrics by creating and managing a new brand dashboard. Analysis helped leadership team create 2 annual brand marketing plans.Evaluated promotion sales and pioneered new successful alternatives, which lead to the brand exceeding prior year promotional sales by July 1st. The new promotions had higher Gross Margin and lower marketing costs.Managed outside agencies and generated new POP and merchandise.

Columbus, Ohio Area

While at Sterling Sports Management I played an integral part in: attract new clients and advertisers; managing costs; and preparing press releases.I met with current and prospective clients, seeking advertising opportunities from companies for my clients. As the athletes succeeded on the field of play, I would prepare and issue press releases, keeping current/potential advertisers abreast of the current status of the athlete.Worked to manage costs. Efforts resulted in lowering operational costs by over 10% in the baseball division.

Bs Business, Economics In Business

Activities and Societies: Pi Sigma Epsilon (Marketing Fraternity), College Republicans

Education record

Education record