Marcus Brand Email & Phone Number

Stockholm, Stockholm, Sverige

Responsibilities:• Leading the commercial strategy with full responsibility of the Nordic performance (+500M SEK in turnover), incl. P&L ownership, pricing strategies, CRM systems, forecast, channel strategies etc.) • Manage and maintain trusting relationships with internal and external stakeholders which has resulted in additional international responsibilities within Europe.• Drive organisational development and establish cultural company values for a team of 27 core team members including 5 direct reports• Increase team effectiveness, engagement and development by driving the People and HR agenda across the team• Run and lead the Nordic CRM strategy linking in closely with global stakeholders and brand strategies• Part of the Management team for Edrington Nordic• Member of the company board of directors (Edrington Sweden AB).• Core brands: The Famous Grouse, The Macallan, Highland Park, Glenrothes, Makers Mark, Laphroaig, Jim Beam, Galliano and moreAchievements:As Commercial Director in the Nordics I have turnaround low employee engagemen by implementing a new commercial strategy and lead the re-structure of the commercial team, resulting in all time high performance across key channels, and all time high employee engagement for the commercial team, making Edrington become the leading and fastest growing premium spirits company in the Nordic region. My ability to lead through change, drive employee engagement and improve collaboration cross functions has resulted in added responsibility to lead a coordinate brand strategies and a product launch across European key markets (16 markets), develop consistency in reporting across Europe and develop plans for improving commercial capabilities across global commercial teams.

Stockholm, Sweden

Responsibilities:- Develop and incorporate new business strategy across the Nordic markets to make consumers drink less but better and deliver company vision. - Develop and drive strategic direction across functions to become a consumer-centric organization.- Develop Nordic key city strategy with improved cross-functional collaboration as a result- Initiate new product innovations in collaboration with global brand teamsAchievements:In my role as Head of Business Development I developed new channel strategies for the commercial team and marketing team that changed focus towards consumers across the Nordic organization. My ability to drive change and develop and implement strategies resulted in added international responsibilities of where I build and new channel strategies for The Famous Grouse and led a new key city strategy across Europe for leading luxury brand, The Macallan (resulted in that Europe became the fastes growing region globally)

Nordics

Head of the Nordic marketing team and main contact for global teams. Responsible for coordinating and implementing brand strategies across the Nordics with a team of 12 including 3 direct reports. My skills and mind-set to exploring growth opportunities resulted in that I initiated a new product development project for Highland Park which later became a global best practice project and added a profit of £830k to the Nordic organisation.

Stockholm, Sweden

Developed and managed projects to drive innovative marketing plans for the Swedish market. I was the main contact for media & PR agencies, coordinated consumer events and key customer activities. As a result I was recognized with two best practices by the global brand teams, and the team I worked in were nominated for “best team performance” in the Nordic region during 2011.

Stockholm, Sweden

Main responsibility for sales and marketing activities on the Swedish market in order to reach sales targets. P&L responsibility, building relationships with key customers and develop and coordinate promotion activities.

Oslo Area, Norway

Involved in the development of Philip Morris sales strategy and building a Norwegian sales force. As a result a new working process were implemented with new sales tools and retail segmentation.

Sweden-Norway Border

Responsible for the border trade between Sweden and Norway (8-10% of total volume in Sweden). Acclaimed for having developed and implemented a successful strategy & action plan for border trade, as well as for assisting with new ideas and proposals for sales promotion tools for marketing department. Increased market share of Philip Morris products by 6.43% and volume by 6.2%.

Stockholm, Sweden

Responsible for sales in one of the districts in Stockholm, and for co-travelling with new sales representatives.

Ledarskapsutbildning

Edringtons interna ledarskapsprogram där jag tillsammans med delatagare från olika delar av världen under en vecka fick genomgå lärorik.

Bachelor Of Science, Business And Economics

Marketing Studies Added To Bachelor Degree, Marketing

Consumer Marketing, Business to Business Marketing, Services Marketing, Sales and distribution Management, Consumer Behaviour.