As a Strategic Commercial Director, I have a track record of driving revenue growth across the Nordic region by leading premiumisation strategies across multiple markets and guiding teams through transformative change. My expertise lies in strategic marketing within the FMCG sector, where I have consistently delivered results that have elevated brands and exceeded business objectives.With a deep understanding of market dynamics and consumer behavior, I excel at identifying opportunities to strengthen brands and capture premium segments. My experience includes successfully developing and implementing a European key city strategy cross 14 targeted markets for leading whisky brand The Macallan, resulting Europe became fastest growing region globally. With a background from being elite football player I also strong believe in collaboration and fostering a culture of adaptability, My ability to drive employee engagement and leading teams in navigating complex transitions leading to , and achieving all-time high results in employee engagement surveys. _______________________________________- Full P&L responsibility for Edrington including partner brands (turnover appr. 500M SEK each year). - Leading a Nordic commercial team of 27 with 5 direct reports (highest employee engagement across the Nordic organisation). - Experience from leading positions within Marketing- & Business Development - Member of the Nordic management team. - Awarded with the achievement “Going the extra mile” at Edrington Achievement awards - and one out of 2500 employees to be globally recognized as “Highly Commended by the Board”.- History of playing football on elite level.
Listed skills include Marketing And Sales Of International Brands, Market Planning, Marketing Strategy, Trade Marketing, and 24 others.
