Marcus Byrd Email & Phone Number

Founder and CEO of ByrdEyeView, a brand consultancy working to uplift voices in entertainment, sports, hospitality, music, and technology.

Los Angeles, California, Us

• Employee #1 for Kevin Hart’s hospitality brand at the intersections of health, sustainability, and community building.• Led foundational branding initiative—resulting in complete redesign of logo, tone of voice, and go-to-market strategy.• Opened first 4 locations in the first 11 months. Garnered over 8.6 billion media impressions and 150,000 Instagram followers on 100% plant-based concept.• Oversee all brand copywriting, design, content creation and execution in digital space, digital marketing initiatives, events, brand partnerships, public relations, CRM, and social media.• Produced Hollywood opening—preceding viral video with influencer Keith Lee led to 30% MoM sales lift across all stores and 580+ million media impressions; one location sold out of key product the next day.

New York, New York, Us

• Oversaw Marketing Department for Online Ordering company during COVID as revenue grew 300% from 2019-2020 • Built Marketing Department including design, customer success, and partnership sales departments within organization• Worked simultaneously to support internal sales team and 15+ select brands with decks, marketing assets, and omnichannel social collateral to increase sales and address relevant brand pillars• Developed internal Marketing Agency that delivered an average of $16:$1 ROAS for custom marketing consulting

Rye Brook, New York, Us

• Drove growth of a rapidly expanding fast casual Mexican food concept from $15MM to $60MM in revenue and merger in January, 2020. Asked to lead all Partnerships, Influencer Marketing and Events at new entity, “Founder’s Table”• Oversaw all brand copywriting, design, content creation and execution in digital space, OOH advertising, email marketing, CRM, CSR, and social media • Developed and executed all New Restaurant Opening initiatives for Dos Toros — press plan, on-site activations, private event before opening, opening day, and social strategy• Guided company to industry-leading social: Garnering up to 2 million engagements and reaching 1.5 million accounts a month on Instagram. Account has grown from 1,300 followers to over 77,400 during tenure• Led press strategy for brand – securing physical, digital, broadcast and podcast coverage. Highlights include - the New York Times, AdAge, Time Magazine, Forbes, Eater, NY Post, National Restaurant News, Elite Daily, Fox Business, and Entrepreneur magazine • Produced a music video (>250,000 views), and executed sponsorship deals with Flywheel, Sony Music Group, Chicago Fire, So Far Sounds, Power 105, Budweiser, Jerry Media, and the Chicago Marathon among many others• 2019 National Burrito Day promotion led to the highest day of non-Cinco De Mayo sales for the company ever• Decade of Dos social promotion earned 544,000 engagements leading to 13,600 redemptions of BOGO on 10-year anniversary (top 5 sales day in company history)• Spearheaded Dos Toros movement into the Chicago market—#DosTorosCHI campaign resulted in more than 3 million impressions on Instagram in the week leading up to the launch in 2017 – mainly utilizing influencer marketing• Invited, attended, and spoke on South by Southwest (SXSW) panel on corporate social responsibility, “How Brands Can Engage The Social Impact Generation".

Rye Brook, New York, Us

I oversee all aspects of Dos Toros' Marketing, Customer Service, and CSR programs. Including but not limited to - digital and social media, OOH media, strategic partnerships, collegial relations, internal events, agency coordination, in-store design, and all marketing activations.

Rye Brook, New York, Us

The Marketing coordinator at Dos Toros oversees corporate sponsorships, collegiate relations, social media presence, and marketing activations.

• Managed 50% of site. Generated 40,000+ views/mo. Site peaked as a “Top 1 Million Most Visited Site” in 2013• Incentivized 10 new writers to work for Metrojolt. Coordinated all Hip Hop author’s deadlines, edits, interviews, & posts• Facilitated over 150 articles (25+ artist interviews) with more than 3,000 combined shares on social media platforms.

Washington, Dc, Us

• Researched and developed briefs to prepare Dean and Chief of Staff for board meetings and conferences.• Assembled and analyzed Salesforce & Excel data for statistical and budgetary projects.• Only undergraduate employed in Deans Office. Promoted from Undergraduate Office Assistant after a year.

Washington, Dc, Us

New York, Ny, Us

• NBA’s Marketing Innovation department focuses on African-American, Hispanic, Youth, and International fans.• Developed innovative marketing recommendations for 2016 NBA All-Star Game, based on research of marketing best practices, culminating in presentation to Marketing Innovation department, including VP. Recommendations adopted from presentation include using historic New York locations for weekend All-Star events. • Compiled market research on all 30 NBA teams youth marketing trends, culminating in 121-slide PPT deck.• Investigated emerging sponsorship categories for Team, Marketing, Business, Operations department. Presented “Universities and Colleges” category at end of internship program to 40+ employees.• Selected to escort #5 & #10 draft picks to immediate post draft interviews with national news media at 2014 NBA draft.

Silver Spring, Md, Us