A creative, digital artist and visual storyteller.Released three books "101 Midjourney Prompt Secrets" a resource for anyone interested in learning how prompts work in Midjourney.Sometimes I create logos, brand marks, identities and craft style guides and help start ups with brand positioning. Sometimes I write Photoshop tutorials for UK based Advanced Photoshop and Photoshop Creative publications.Sometimes I art direct and design or collaborate with art directors and photographers to bring ideas to life. Sometimes I shoot portraits and live music.In the past I have collaborated with guitar duo Rodrigo y Gabriela, launching their successful music career with album cover designs and photography. As a fan of guitar legend Preston Reed, I was honored to create and direct some of his music videos.Featured in Wired, Mashable, PSFK, Designboom, Trendhunter, MacWorld, Design Taxi and Gizmodo Aus, US, UK, India & Japan. Typography work has also featured on the TV Show - The Daily Planet on Discovery Channel Canada/USA.A recent AI series that redesigned vibrant household appliances in Gaudí's aesthetic received global traction and graced the home page of The Guardian, Forbes, Cool Hunting and Designboom.I have contributed to work that has been recognised at Cannes Lions, Clio, One Show, NY Festivals, D&AD, Caxtons, London International, Spikes and W3. I have a keen interest in how technology and art can influence human behaviour for good in the world. An AI optimist, I am on the board of AI:OK; a pioneering initiative dedicated to promoting the responsible use of AI in the music industry.