Marcus Wong Email & Phone Number

Ny, Us

Oversee and manage business growth across Livewire's media portfolio across Asia Pacific Region +30% Growth in sold gaming media campaigns YoYEncourage and lead initiatives to test new ad formats, platforms, and strategies, driving innovation and growth in advertising capabilitiesSupported training and development of of the ever growing Livewire counterparts in US/US

Singapore, Singapore, Sg

Programmatic POC for a range of B2B Tech clients such as Cisco, Lenovo, Adobe and BrazeStrive to maintain campaign excellence and best practices managing a team of programmatic specialists across a range of B2B portfolioLeading and optimising Lenovo’s B2B/B2C growth throughout FY23 by continuously exceeding Programmatic traffic KPIs across the ANZ marketKey player in evolving the Cisco APJC Programmatic strategy and execution in ANZ, India and ASEAN regions with quarterly budgets over $500K USD

Singapore, Singapore, Sg

Managed a team of 3 programmatic specialists, working closely to develop best practice frameworks with junior specialists to learn new skills and maintain campaign excellenceMaintained a portfolio of B2B advertising clients such as Cisco, Salesforce, NTT, Amazon Web Services and AdobeWorked closely with Cisco APJC internal teams between FY20-22 to strategise and execute programmatic campaigns in ANZ, India and ASEAN regions with quarterly budgets over $500K USDManaged and organised weekly WIP with Cisco counterparts in the APJC region for 8+ monthsTaken an active role presenting in 4 Cisco marketing quarterly business reviews as the programmatic point of contact between FY20-22Led 4+ 101 onboarding sessions for new starters across ANZ and Singapore

Sydney, Nsw, Au

In-House Performance Marketing - Supported Performance Marketing Manager in building in-house performance marketing team by executing ROI-driven paid media campaigns within the businessConversion-based Digital Advertising - Strong focus in conversion optimised campaign execution with knowledge in Facebook pixel, Facebook Software Development Kit and Google FloodlightsMobile Advertising - Experience executing mobile app install campaigns through Facebook mobile SDK to drive ROI and revenue for the Velocity business.Multi-Channel Execution - Hands-on multi channel execution through paid Social, Display and Search through Demand Side Platforms (DSP) and Publishers Tools such as Facebook Ads Manager, Google DV360, Google Adwords, Google Search Ad 360 and Google Campaign ManagerData - Experience with Adobe suite products such as Adobe Audience Manager to surface DMP audiences to execute data driven marketing in the business and Adobe Analytics to identify traffic optimisations on paid, web and email marketing channels.Benchmarking and Optimisations - Continuously A/B Testing paid media campaigns to drive strongest CPA and CPC results through creative, channel and inventory optimisations and to compare previous results to improve business outcomesMember Lifecycle Marketing - Drove ROI for strategic business initiatives through paid advertising campaigns such as customer acquisition to targeting key low hanging segments to maximise burn and earn activity in Velocity membersStakeholder Management - Strong collaboration with data, marketing and automations team to deliver campaign creative and assets to deliver timely campaign promotions on a regular basis

New York, Ny, Us

Managing display, video and social campaigns for a range of clients such as CPA Australia, Kmart, Australian Unity, Specsavers and Maurice Blackburn Lawyers.What entails are managing expectations and ensuring that digital marketing campaigns are run smoothly on a day to day basis. Proficiency in pivot tables and basic vlookup functions to drive results through paid media channels and apply real-time optimisations.Demonstrates excellent attention to detail and multi-tasking skills while managing 30+ campaigns regularlyAcquired knowledge in digital advertising with advanced knowledge on digital trading operations.Was responsible for creating the Specsavers brand post reacting to 2017 Academy Awards which generated a high levels of engagement on the internet. Post was even shared to Pedestrian tv.

New York, Ny, Us

Trained in programmatic media buying at Sydney-based trading desk.Learning to deliver impressions to Melbourne-based media clients by implementing campaign strategies and creatives through various demand-side platforms. Demonstrated excellent multi-tasking and campaign management skills through daily delivery optimisation.Exhibited values such as responsibility and accountability by reporting to a range of clients, campaign engineers and account executives to regularly exceed client expectations and goals.

Tokyo, Jp

To deliver a high level of customer service to reflect the Japanese brand culture of Uniqlo. My job is to provide customer service for first-time customers who are unfamiliar with the Uniqlo brand. Additionally to ensure their needs are satisfied and develop customer loyalty.Assisted in the opening of UNIQLO Miranda store and helped organise the stock room and sales floor with the management team several weeks before opening.

Sydney, Nsw, Au

Assisted in market research to introduce Sandhurst Foods and Monini into the Australian olive oil market. Built and restructured the company’s Google Plus page to connect with its YouTube content.Work includes making cold calling businesses, spreadsheets (Top 100 cafes in Sydney, market competitors), client presentations and research briefs

Hk

Demonstrated skilled logistics to produce and distribute over 10,000 letters of customer service letters and notifications. Managed an array of daily support tasks to aid the efficiency of the customer support unit including filing customer fax forms and documenting customer applications.Exhibited superb attention to detail towards verifying imperfect letters produced by machine. Developed strong team building and interpersonal skills with department team to support proper dispatch of customer mail under specified deadlines.

Hk

Developed great skills to communicate contract details to newly enlisted sales staff. Trained to produce employee identification cards using a variety of photo and printing equipment.Consistently met weekly targets of producing over 300 employee identification cards, when opportunity approached. Invited to the company’s branch firm in China where I met and supported local staff further and their human resources operations.

Master'S Degree, Media, Law And Journalism

Bachelor Of Media, Public Relations, Advertising, And Applied Communication

General Certificate Of Secondary Education, Chinese, Drama And World History