Marcus Chiu Email & Phone Number

La Farge, Wi, Us

National Account Sales Lead over Walmart, Target & Kroger

Chicago, Il, Us

Chicago, Il, Us

Chicago, Il, Us

• Full P&L ownership of Kroger Cheese business inclusive of $392M annual NSV budget, nine categories, two direct reports, and responsibility to collaboration with all cross functional partners. • Chosen for 2nd annual Kraft Heinz Category Masters program awarded to top future leaders in the company.• Over-delivered 2018 Cheese Net Sales budget by +$5.3M driven by increased item distribution & effective promo merchandising in core categories.• Since 2018, maintained total value market share in Cheese through managing price gaps despite heavy competitive pressure from Private Label competition.• Negotiated category optimization plan that resulted in +$2.5M incremental revenue for 2020 while also enhancing profit mix.

Battle Creek, Michigan, Us

• Championed functional resources across category strategy, shopper marketing & trade marketing to successfully grow Kellogg Snacks business at Kroger. • In 2016, expanded cracker profit margin % by +220 BPS through executing price realization strategy on top brands. • During first year, grew cracker net sales+$8.5M vs. PY driven by incremental distribution on power brands, strong feature & display conversion & negotiating reduced off invoice allowances.• Drove share increase of +1.5 pts during key holiday season & achieved record net sales quarter by optimizing seasonal promo calendar. • Awarded Keebler Cookie inclusion into Summer of Savings Event that displaced top competitor & increased base units +45%.

Battle Creek, Michigan, Us

Responsible for the sales strategy around price, promotion, & placement for all Kellogg Frozen Food innovation launches. Brands include Eggo, Special K, MorningStar Farms, and Kashi. Highlights:• Revised BU innovation investment strategy by deploying funds earlier allowing for increased trade visibility & business planning. • Developed sales strategy for Special K Flatbread launch that delivered $47MM in year one sales.• Over-delivered Morning Star Farms innovation target by +21%, with Chickpea Burger recording the highest Y1 innovation sales for any MSF launch. • Launched Eggo national promo calendar that focused on partnerships with high household penetration categories & led to +5.2% sales growth during 1H 2015. • Executed first ever back to school partnership program with Crayola & Eggo that drove sales +6.2% during key power weeks.

Battle Creek, Michigan, Us

Responsibilities included achieving yearly category gross sales budget, while staying within allocated spend rates, and growing market share. Developed customer specific business plan for Kellogg cracker, cookie, & wholesome snack businesses.Highlights:•In 2010, over-delivered Snacks Net Sales budget +4.8% by gaining incremental display through customer WOW events and leveraging strong innovation.•Gained four base FT in cracker aisle that enabled dual placement of Kashi crackers & delivered an incremental $600K of Net Sales.•In 2011, over-delivered yearly budget by +$1.3M & finished +10.3% vs. prior year.•Negotiated reduced retailer margin on cookie base pricing, then re-invest additional trade funds to drive units sales +15.9% vs prior year.•In 2012, grew cracker topline sales +7.4%, reduced trade investment by 2 pts, and grew market share to be larger than top competitor.

Battle Creek, Michigan, Us

•Increased region forecast accuracy by 10 pts by building more effective business plans which delivered an extra $1 million in operating profit.•Member of Kashi transition team that transferred all promotional plans into the Morning Foods CRM system saving AE’s 200 work hours. •Managed base forecast for all equities at Top region customers to assist customer service in meeting case-fill goals.•Led customer discussions at Stop&Shop, Acme, & BILO to explain the retailer & shopper benefits of higher forecast accuracy.•Trained account executives on various customer P&L’s, enhancing their financial flexibility & enabling them to improve trade efficiency.

Battle Creek, Michigan, Us

•Over-delivered cereal budget +3.5% by successfully executing category business plan and communicating new large size strategy.•Grew Net Sales by 4.2% by creating three additional value-add events and negotiating lower promotional case allowances.•Pioneered first integrated Back to School program fully leveraging all company categories resulting in first ever $1 million gross sales month. •Developed New York specific trade calendar to improve volume forecast and maintain consistent strategy among all wholesale customers.