Marcus Chiu Email & Phone Number

La Farge, WI, US

National Account Sales Lead over Walmart, Target & Kroger

Chicago, IL, US

Chicago, IL, US

Chicago, IL, US

• Full P&L ownership of Kroger Cheese business inclusive of $392M annual NSV budget, nine categories, two direct reports, and responsibility to collaboration with all cross functional partners.
• Chosen for 2nd annual Kraft Heinz Category Masters program awarded to top future leaders in the company.
• Over-delivered 2018 Cheese Net Sales budget by +$5.3M driven by increased item distribution & effective promo merchandising in core categories.
• Since 2018, maintained total value market share in Cheese through managing price gaps despite heavy competitive pressure from Private Label competition.
• Negotiated category optimization plan that resulted in +$2.5M incremental revenue for 2020 while also enhancing profit mix.

Battle Creek, Michigan, US

• Championed functional resources across category strategy, shopper marketing & trade marketing to successfully grow Kellogg Snacks business at Kroger.
• In 2016, expanded cracker profit margin % by +220 BPS through executing price realization strategy on top brands.
• During first year, grew cracker net sales+$8.5M vs. PY driven by incremental distribution on power brands, strong feature & display conversion & negotiating reduced off invoice allowances.
• Drove share increase of +1.5 pts during key holiday season & achieved record net sales quarter by optimizing seasonal promo calendar.
• Awarded Keebler Cookie inclusion into Summer of Savings Event that displaced top competitor & increased base units +45%.

Battle Creek, Michigan, US

• Responsible for the sales strategy around price, promotion, & placement for all Kellogg Frozen Food innovation launches. Brands include Eggo, Special K, MorningStar Farms, and Kashi. Highlights:
• Revised BU innovation investment strategy by deploying funds earlier allowing for increased trade visibility & business planning.
• Developed sales strategy for Special K Flatbread launch that delivered $47MM in year one sales.
• Over-delivered Morning Star Farms innovation target by +21%, with Chickpea Burger recording the highest Y1 innovation sales for any MSF launch.
• Launched Eggo national promo calendar that focused on partnerships with high household penetration categories & led to +5.2% sales growth during 1H 2015.
• Executed first ever back to school partnership program with Crayola & Eggo that drove sales +6.2% during key power weeks.

Battle Creek, Michigan, US

• Responsibilities included achieving yearly category gross sales budget, while staying within allocated spend rates, and growing market share. Developed customer specific business plan for Kellogg cracker, cookie, &.
• In 2010, over-delivered Snacks Net Sales budget +4.8% by gaining incremental display through customer WOW events and leveraging strong innovation.
• Gained four base FT in cracker aisle that enabled dual placement of Kashi crackers & delivered an incremental $600K of Net Sales.
• In 2011, over-delivered yearly budget by +$1.3M & finished +10.3% vs. prior year.
• Negotiated reduced retailer margin on cookie base pricing, then re-invest additional trade funds to drive units sales +15.9% vs prior year.
• In 2012, grew cracker topline sales +7.4%, reduced trade investment by 2 pts, and grew market share to be larger than top competitor.

Battle Creek, Michigan, US

• Increased region forecast accuracy by 10 pts by building more effective business plans which delivered an extra $1 million in operating profit.
• Member of Kashi transition team that transferred all promotional plans into the Morning Foods CRM system saving AE’s 200 work hours.
• Managed base forecast for all equities at Top region customers to assist customer service in meeting case-fill goals.
• Led customer discussions at Stop&Shop, Acme, & BILO to explain the retailer & shopper benefits of higher forecast accuracy.
• Trained account executives on various customer P&L’s, enhancing their financial flexibility & enabling them to improve trade efficiency.

Battle Creek, Michigan, US

• Over-delivered cereal budget +3.5% by successfully executing category business plan and communicating new large size strategy.
• Grew Net Sales by 4.2% by creating three additional value-add events and negotiating lower promotional case allowances.
• Pioneered first integrated Back to School program fully leveraging all company categories resulting in first ever $1 million gross sales month.
• Developed New York specific trade calendar to improve volume forecast and maintain consistent strategy among all wholesale customers.