Marcus Da Silva Email and Phone Number
With over 13 years at Siemens Healthineers, I excel in driving sales, productivity, and profitability within the healthcare IT sector. As Senior Director of Product Marketing for Clinical & Efficiency IT, I lead a high-performing team and oversee solution packaging, pricing, and market trend analysis. My strategic planning and cross-functional collaboration ensure the success of our Digital & Automation portfolio.Previously, as Senior Director of Digital Strategy & Business Development, I influenced contract strategies and piloted digital health initiatives. My background in product management includes advanced visualization and remote scanning assistance, with expertise in business planning, sales and marketing execution, and competitive analysis.Starting as a Project Manager, I optimized project resources and costs, adhering to EHS specifications. My career began with a project management internship, where I developed key performance indicators and integrated activities across project areas.I am dedicated to leveraging technology and innovation to enhance clinical efficiency and deliver superior healthcare solutions.
Siemens Healthineers
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- siemens-healthineers.com
- Employees:
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Senior Director, Product Marketing And Solution Architecture - Digital And AutomationSiemens HealthineersPhiladelphia, Pa, Us
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Senior Director Product Marketing @ Siemens Healthineers | Driving Market SuccessSiemensPhiladelphia, Pa -
Senior Director Product Marketing - Clinical & Efficiency ItSiemens Healthineers Nov 2023 - PresentForchheim, De- Drives business line goals in sales, productivity, and profitability.- Owns solution packaging, pricing, and serves as a subject matter expert on market trends.- Manages a high-performing team of Product Marketing Managers and Clinical Consultants.- Influences contract strategy and ensures post-sale success of the Digital & Automation portfolio.- Collaborates with cross-functional teams for marketing programs and operational strategies.- Develops and executes strategic plans aligned with business line strategy.- Cultivates long-term relationships with key executives and manages customer satisfaction.- Communicates campaigns, programs, and pricing to key stakeholders.- Makes decisions on administrative and operational matters for effective goal achievement.
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Sr. Director - Digital Strategy & Business DevelopmentSiemens Healthineers Sep 2021 - Nov 2023Forchheim, De- Responsible for driving the Digital Health business line goals and objectives related to sales, productivity, profitability and market penetration.- Primary liaison to Strategic Corporate Accounts, Federal Accounts and Enterprise Services, influencing contract strategy with tailored offers and value-adds and ensuring post-sale continued success of the Digital Health (Digital Services & Syngo) portfolio.- Collaborating with team members from Strategic Corporate Accounts, Federal Accounts, Enterprise Services, other Siemens Healthineers' Business Lines, and Field Sales with strategic development and execution of marketing programs, operational strategies, price positioning, managing customer relationships, and customer satisfaction.- In charge of creating strategic plans and develop programs aligned with business line strategy withinvolvement of both local and global business line leadership.- Exploring opportunities to pilot Digital Health initiatives within key IDNs and GPOs at the Regionand Zone level that will enhance Siemens Digital Health value proposition.
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Business And Product Management ManagerSiemens Healthineers Nov 2019 - Oct 2021Forchheim, DeManaging the Advanced Visualization (syngo.via) and Remote Scanning Assistance (syngo Virtual Cockpit) product lines. Responsible for business and product management, marketing and sales
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Product ManagerSiemens Healthineers Feb 2017 - Nov 2019Forchheim, De- Responsible for Advanced Visualization and Remote Scanning Assistance product lines.- Developing strategic business planning, defining and executing sales and marketing plans.- Drive business in order to achieve sales targets.- Pricing & sales strategy.- Market analysis and identification of business opportunities.- Pricebook management.- Monitoring and evaluation of competitors.- Acting on strategic projects to ensure the growth of company.
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Product Manager & Product Sales ExecutiveSiemens Healthineers Dec 2014 - Jan 2017Forchheim, De- Responsible for IT healthcare product line, including Imaging post processing, PACS and other products.- Developing strategic business planning, defining and executing sales and marketing plans.- Drive the business in order to achieve the sales targets.- Pricing & sales strategy.- Market analysis and identification of business opportunities.- Introduction of new products by tracing strategies and business plan.- Monitor and evaluate competitors;- Acting on strategic projects to ensure the growth of company.
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Project ManagerSiemens Healthineers Jul 2012 - Dec 2014Forchheim, De- Planning, execution, control and conclusion of electrometrical equipment projects based on the terms of contracts established, seeking business profitability for the Business Unit.- Maximization of resources and optimization of costs involved in the project, following the business development, analyzing and controlling the budget, investments, risks and expenditures;- Support for the commercial area, analyzing and clarifying the technical projects, opportunities, risks, contractual, scaling, identifying and valuing the resources as well as providing information on the status of the projects;- Solve the customer's doubts regarding the operationalization of the project, detailing the specifications, identifying needs and meeting customer requests;- Involvement in the pre-contractual discussions of new projects, alongside the other key areas involved in order to ensure the acceptance of the specifications and project profitability;- Ensure that the specifications of EHS (Environment, Health and Safety) related to the projects are fulfilled.
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Project Management InternSiemens Healthineers Jul 2011 - Jun 2012Forchheim, De- Development of management reports and key performance indicators (KPI);- Involvement in electromedical equipments projects;- Perform activities that integrate different key areas in project management.
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TraineeSiemens Apr 2014 - May 2015Munich, De- Development of a project that impacted for Siemens' business while still coordinating my functions of Project Manager at Siemens Healthcare.- Creation of a Non Conformance Cost tool to be used in the Energy Business Area in order to prevent errors to happen again in the High Voltage Projects.- Word together with several areas (Finance, Project Management, Sales and Logistic) in order to identify and quantify Non Conformance costs and ways of avoiding them.- 1 million BRL was saved by comparing new projects to executed ones and implementing measures to avoid recurrence. - Improvement of leadership and influence skills via courses and coaching.
Marcus Da Silva Education Details
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Universidade Federal Do AbcBioengenharia E Engenharia Biomédica -
Universidade Federal Do AbcBachelor Of Science And Technology
Frequently Asked Questions about Marcus Da Silva
What company does Marcus Da Silva work for?
Marcus Da Silva works for Siemens Healthineers
What is Marcus Da Silva's role at the current company?
Marcus Da Silva's current role is Senior Director, Product Marketing and Solution Architecture - Digital and Automation.
What schools did Marcus Da Silva attend?
Marcus Da Silva attended Universidade Federal Do Abc, Universidade Federal Do Abc.
Who are Marcus Da Silva's colleagues?
Marcus Da Silva's colleagues are Odilio Peres, Ravi Varma Kakarlapudi, Claudia Sanjuán Blanco, Jarrod Durant, Daniele Pignatari, David Becker, Guillermo Melara.
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