Marcus Dennis Email & Phone Number

Indianapolis, Indiana, United States

Your customers aren’t feeling it. They don’t know how you make life better. They want hope. You can give it. Let me show you how. Hopelio™ is an engagement consultancy that uses creativity and communications, to address pain points or problems, with a message of relief and hope. Hopelio maximizes insight and creativity to promote collaboration and growth..

Indianapolis, Indiana, United States

SEO Strategy and Traffic Growth: Implementation of SEO best practices, decreased issues by 40%, increased keywords 38%, clicks 83%, and impressions 139%.Campaigns: Increasing enrollment by 20%, design and launch of “I’m Known” college recruitment campaign Brand Cohesion Achievement: Connected separate and unconnected sub-brands into a unified and.

Huntington, West Virginia, United States

As the Chief Marketing Officer at Huntington Junior College, I drive enrollment growth through strategic campaigns, compelling messaging, and effective brand development, positioning the institution for sustained success in the competitive education sector. Collaborating with cross-functional teams to align marketing efforts with the college's mission.

Indiana, United States

Lead strategic development and tactical execution of marketing plans to support Kelley School of Business in-residence MS degree programs.

Indianapolis, Indiana, United States

• Spearheaded strategic initiatives to drive the growth and development of Roche Diabetes’ paid media planning and placement service supporting more than 20 international affiliates. Leveraged a budget of $4M to identify.
• Spearheaded an online search discovery audit, creating optimization strategies across all active accounts based on keyword performance data – resulting initiatives reduced average cost-per-action by 42%.
• Launched and led Roche Diabetes’ global SEO program, establishing a framework for continued development to align product and marketing teams on emerging digital trends.
• Improved management-level productivity by 30% by developing and implementing a standardized process for media agency partners – directed analysis of campaign data and leveraged findings to determine optimized.
• Partnered with Customer Experience leadership to educate the organization on emerging Facebook advertising restrictions, aligning marketing and affiliate teams through digital resources and panel discussions to ensure.
• Organized “Line of Sight” project to determine existing connections between digital marketing activities and long-term business impact, building data-driven recommendations to influence future strategic planning.

Indianapolis, Indiana Area

• Expanded capabilities of Roche Diabetes’ paid media planning and placement service, aligning affiliate marketing and product life cycle teams on emerging digital trends to optimize campaign delivery. Executed global.
• Solidified the organization’s social media best practices, partnering with brand and compliance teams to create playbook outlining brand marketing and digital engagement standards.
• Designed and launched SEO services pilot, leading a team of 4 to improve digital search results within the US and Canada – pilot was adopted as a global enterprise-wide service, reducing crawl errors by more than 90%.
• Drove continuous improvement of teams’ SEO and SEM skills by developing and launching digital marketing training program integrating LinkedIn Learning – program was selected for an organization-wide roll-out in 2020.
• Executed global campaign to secure affiliate buy-in for global media services – increased participating countries and budget scope by 63% within two years, saving over $400K through campaign optimization and creating.
• Guided strategic planning as a key member of the Marketing & Agency Category Team, aligning global procurement partners on affiliate needs and agency requirements to streamline vendor selection.

Indianapolis, Indiana, United States

• Oversaw creative planning and content strategy for multiple patient care and lifestyle experiences, creating a culture of health ownership to drive member activation rates and promote multiple pathways of informed care.
• Co-led the LifeMap program launch, creating high-touch patient service rooted in motivational interviewing and coaching methodologies to provide patients tailored strategies for diabetes management while improving.
• Secured a 25% profit margin increase as co-creator of the Accu-Chek To discover box – oversaw concept planning, branding, supplier sourcing, and e-commerce launch, engaging subscribers through motivational, memorable.

Indianapolis, Indiana Area

Oversight of training programs – talent leadership and culture development, coaching, developing staff – stakeholder relationships – training design and strategy – teaching and performance coaching.SkillsPeople development; Content creation; Training development-facilitation; Project management

Indianapolis, Indiana Area

Content development (classroom, web, OJT) – needs analysis, standardization – training requirement complianceSkillsTraining development-facilitation, Content creation, Project management

Cross-functional launch leadership – document management, project schedules, delegation, deliverables accountability – standardization of processesSkillsProject management, Relationship management, Training development / facilitation

cross-functional creative team leadership – development / management of consumer product communication campaigns – domestic and global lines – packaging, print, video, and e-media launches SkillsProject management, Relationship management, Content creation

Masters, Business Administration

Bachelors, Science

Minor in Fine Art