At Media Garcia, I help SaaS and technology businesses assess, onboard, and optimize their customer relationship management (CRM) tools to streamline operations and enhance growth. My expertise lies in taking platforms that have been set up for years but may have become outdated or underutilized, and giving them a fresh perspective. By performing detailed assessments, I identify areas for improvement, integration, and optimization.We specialize in:- Onboarding startups, helping them set up their CRM systems from scratch, and running go-to-market campaigns to determine effective channels.- Working with mid-cap companies to assess complex ecosystems of apps and programs, including CRM platforms, to determine what tools should be integrated, replaced, or removed for the best outcomes.Key achievements:- Onboarded hundreds of companies onto CRM platforms, ensuring smooth transitions and long-term success.- Generated tens of thousands in net new monthly revenue for e-commerce businesses through targeted email marketing strategies.- Delivered SCORE workshops focused on growing businesses by leveraging CRM platforms.Whether it’s optimizing an existing CRM setup or building a go-to-market strategy from the ground up, I thrive in environments where my expertise can help businesses reach their full potential.

- Led the white labeling effort to parameterize ShopWare branded pages and emails for new partners, reduced the need for customization and increased the company’s ability to scale and onboard more partners- Worked on Omie finance webhooks to integrate repair shop data into the app- Built integration with Twilio a2p10dlc, so shops can directly register withTwilio on ShopWare and send text messages to their customers- Refactored legacy code from Backbone.js to React.js to modernize thecodebase's tech stack- Fixed several tricky bugs regarding pdf exporting, resulted in improved customer satisfaction- Implemented extensive (automated, integration, unit) tests on PRs to ensure coverage is between 90 - 100%

- Built new features and functionalities on the company's core loan platform, reduced overhead and improved loan lending process- Contributed to the payment processing app Radix, built validations in the backend to prevent bugs, added tests to increase the robustness of the system- Worked on the frontend to create pages for new business needs with React.js- Worked closely with team members and product to develop the distribution payments planned work

- Added server side pagination to the frontend table components, reduced the loading time from over a minute to seconds- Took on the automated testing initiative within the team and documented the test cases needed, implemented a test suite that covers the UI of our tool, brought the coverage to over 80%- Contributed to the initiative of moving catalog media to the cloud by building out multiple microservices’ backends in Python Flask framework, designed the database schema and GraphQL APIs- Implemented Kafka producers and consumers for catalog media’s microservices to enable asynchronous messaging among services- Built out a self-service platform consists of funnel pages to automate the supplier onboarding process, eliminated the overhead of manually onboarding suppliers through associates-

- Sold Verizon plans door-to-door, consistently averaging 3-5 qualified leads per week- Outperformed teammates by 50%, visiting 30+ doors weekly