Lead the design and creative direction for post-sale campaigns, including Video GFX, Web UI/UX, and social media content digital assets to ensure alignment with the brand vision and client expectations.Oversee on-set production for multiple campaigns, ensuring the smooth running of sets, working closely with account managers and directors to maintain seamless client relationships, while developing and delivering creative solutions to solve client problems.Collaborate with cross-functional teams-including strategy and sales on pre-sale stages of pitches to develop and present client RFPs, bringing creative expertise that drives client-focused solutions across Branded Content.Lead the development of visually stunning presentations and pitch decks that translate creative ideas into strategic concepts that resonate with clients and internal stakeholders.Attend creative sessions to develop innovative concepts for client RFPs. Ensure creative ideas meet the client's objectives, resonate with the Complex audience, and feed into strategic content development. Lead the recruitment, management, and mentoring of the design team in workload and project assignments while managing an inclusive, positive work environment that fosters professional growth, attainment of skills, and the best creative output.

Creative lead in developing and guiding innovative brand partnerships by translating client briefs into proposal decks by integrating copywriting and creative concepts to shape consumer journeys and strategic narratives.Worked with production, account management, and operations teams for seamless project execution and alignment across multifarious work streams.Managed post-sale project execution: oversaw on-set productions to ensure that the creative vision was accurately captured while maintaining consistent communication with the client for the delivery of high-impact branded content.

Define and lead the creative direction of the Def Jam brand aesthetic, ensuring consistency throughout all visual assets, including social media, marketing campaigns, and advertising.Oversaw commissioned and directed artist lyric videos, and produced/edited the Def Jam podcast to ensure all content aligns with the brand's strategic vision.Researched, edited, and directed video content for various projects with keen attention to the visual narrative, supporting both artist promotion and broader brand initiatives.

Conceptualize and animate content for Complex's Snapchat Discover channel, matching the brand's aesthetic feel while providing immersive experiences to mobile-first audiences, leading to increased viewership on Snapchat Discover..

I spent my time here working on the TIME: Kalief Browder Story. At times I would work as a production assist as well for the documentary, but my primary role was to handle internal graphic design needs for the editing team.