Marcus Durbin Email & Phone Number

Chicago, Illinois, United States

Develop and implement comprehensive communications strategies to increase visibility for the hospital and ensure consistent branding at all touch points. Primary tasks include:• Lead PR, media relations, internal and external communications, as well as managing content for the website to help drive awareness and patient volume to the hospital and its affiliated clinics• Identify public relations opportunities, writing and distributing press releases, organizational achievements, and news• Maintain relationships with key media outlets• Create/implement an integrated communications plan• Identify speaking/community relations opportunities• Lead internal communications for newsletters and intranet• Develop website content and provide improvements• Oversee and collaborate with social media coordinator to further amplify hospital communications

Top-level oversight for all local consumer PR efforts across the agency for 50+ clients, including traditional and shared (social) media relations strategy, crisis communication, and development of key brand messaging. Main duties include business development and sales, client communication and reporting, development of press materials, media training and consumer PR strategy to be executed by 20+ team members.

Primary focus has been the development of processes and strategy of local consumer PR campaigns for franchisees across the country with the goal to increase awareness and exposure for new franchise locations through local and national media outlets for the entire team. I was also the day-to-day manager of the Local Fishman PR team, which started at three employees and due to the financial success and management I was responsible for grew to eight members. I was involved in hiring, employee reviews, and launching new clients and developing consumer PR strategy.

Northbrook, Illinois

Tasked with securing positive media publicity in media markets across the country for 15+ brands. Strategy was for traditional media such as print, online and broadcast and shared media with social media influencers. Day-to-day responsibility included the development of press releases, media pitches, media alerts, communicating directly with franchise owners, and reporting internally and externally to clients.

New Lenox, Illinois

Manage all aspects of planning, executing, optimizing and reporting on Facebook, Instagram, and Houzz. Brand Development through online campaigns. Create promotional material and add content to the website. Maintain positive public image for all online activity.

Davie, Florida

Administrator of all social media accounts including Facebook, Twitter, Instagram, YouTube, LinkedIn, and blogs. Responsible for monitoring, operating, and implementing content to the website. Responsible for all online marketing and communication efforts. Create graphics for posts and color correct official logo.

National

Manager of all social media marketing strategies for Facebook, Twitter, and YouTube. Creating social media campaigns and call to action drives. Coordinator of all public relations activities and facilitator of all communication efforts including email campaigns, business-to-business partnerships, and social media outlets. Responsible for the planning and implementation of all marketing and communication efforts directed to medical practitioners.

Oak Brook, Illinois