Overseeing CCS' Marketing and Sales Team activities at CCS, am responsible for overall revenue targets for the business, a large part of which is derived through writing and submitting government tenders. Also involved closely with managing the operations for the Leap Card business, including the nationwide agent network. Am the Relationship Manager for the National Transport Authority, and have monthly KPI reporting responsibility, as well as for the main revenue-generating clients. Also Chair of the ISO Committee, overseeing the main ISO and ESG activities - main focus on Quality, Environmental, and ISMS - consistently achieving certification through audits.Credit Card Systems Ireland Limited houses Ireland's largest card printing and personalisation bureau, offering secure personalised plastic card printing and mailing services to both the government and private sector in Ireland - as well as design-and-build online application and membership verification services. Eco-cards and complementary digital cards also available. See www.CCSIreland.ie for more.

Responsible for the national marketing, distribution, sale and operations (including consumer helpdesk) of Student Leap Card for the Republic of Ireland; main relationship manager to the NTA. Led team of 3 direct reports and 7 indirect reports – and managed team of 40+ persons per Roadshow. Ran 10 nationwide Roadshows – held bi-annually – circa 140 activation days across 35 sites over 4 weeks per Roadshow. Main activities included hiring the Roadshow Crews (30-50 persons), making campus bookings, planning and executing marketing campaign, planning and over-seeing the day-to-day operations including stand set-up and queue management, agent liaison, cash collection and accountability, transport, and the collation and reporting of the results for internal and audit purposes.Won new brand partnership contracts & offerings with DID Electrical, Deliveroo, Just Eat, VANS and Ted Baker; managed (and widened) the Brand Partnership programme for the Student Leap Card overall; built stronger relationships with existing brands (Boots, McDonalds, Costa Coffee, AIB Bank) - managed all contracts and regularly presented key results and insights back to client brands.Appointed and managed network of SLC sales distribution agents nationwide (20 agents).Commissioned regular research to gain insights and inform strategy. Devised marketing strategy and responsible for delivery of year-round campaigns, using agencies. Innovated and grew the business; brought system wholly online in response to the Covid-19 crisis.Wrote Communications Plan (to inform social media calendar) & had approval on all monthly ezines.Short-listed for MII All-Ireland Awards (Mobile Marketing) 2017, and won Social Media Award 2019.

Managed existing Patrons, HNWs and Sponsors – developed corporate & private funding packages. Liaised closely with Chief Executive and Marketing Director and managed own team of 2: the Corporate Associates Administrator and Friends Membership Executive.Made regular investment proposals via presentation, to companies on behalf of the NCH.

Developed brand strategy and brand plans – and executed agreed plans to budget.Worked with key agencies to deliver across ATL/BTL, Digital, Media, Packaging & Experiential.Activated the sponsorship assets across cider & beer – negotiated, developed strategy & plans and evaluated all sponsorship properties foe ROI, including Bulmers Comedy, Bulmers Live-sponsored Tall Ships event, Beer & Food Tasting Experience at Taste of Dublin, and Forbidden Fruit.Led a cross functional team to execution of all aspects of the Bulmers Live Sponsorship of the Tall Ships Dublin Festival 2012 (€500k sponsorship property) – to 1.15m people over 4 days.Gained wider distribution of beer brands, and increased Becks Vier ROS in outlets by +25%.

Developed strategies and implemented ATL communications plans on Bulmers Original and Draught.Worked closely with the Commercial team to deliver Marketing plans & acted as Quality representative driving quality initiatives on Bulmers Draught.Managed The Magners League rugby sponsorship (competition across Celtic nations including Italy).Developed and managed The Bulmers International Comedy Festival, Bulmers Comedy sponsorship portfolio and Bulmers Sports Tonight – across Dublin and expanded footprint nationally.Managed the PR and Activation agencies and associated budgets.Grew Bulmers Cider market share from 10.1% to 10.4% of LAD (Long Alcoholic Drinks).Orchestrated the successful complete re-branding – across ATL, BTL, and all packaging across Bulmers and Magners – from creative development, senior management buy-in through to delivery.Delivered Bulmers Comedy festivals, and the Magners League Grand Final.