Marcus Heard Email & Phone Number

Plays a crucial role in driving growth, forming strategic partnerships, and enhancing the hospital’s market presence. Key duties include:• Develop and implement business development strategies to expand the reach of multi hospitals sites, services and patient base.• Supervise multi marketing and strategy team members and client account management within assigned territories. Provide guidance, mentorship, and performance management for team.• Identify and explore new revenue streams and opportunities for growth in specialized healthcare services.• Conduct market research to identify industry trends, competitive landscape, and emerging opportunities.• Analyze patient demographics, referral patterns, and other data to inform strategic decisions to develop business development plans, create quarterly and annual strategic plans, and design/implementation of processes to support business growth through customer and market definition.• Build and maintain relationships with key stakeholders, including physicians, healthcare providers, insurance companies, and community organizations to obtain inpatient referrals and admissions while complying with state and CMS rules and regulations across multiple levels of care.• Prepare regular reports on business development/marketing activities, growth metrics, and outcomes for hospital leadership and stakeholders. Communicate strategies and results to internal teams to align efforts across the organization.• Ensure compliance with all healthcare regulations and hospital policies. Stay updated on industry-specific regulations and standards to ensure ethical and compliant business practices. • Work closely with assigned hospital management and clinical team, maintains positive and effective working relationships, both internally and in the community

• Responsible for the overall sales, marketing, and admissions budgets, strategies, plans, and processes for the Gulf Coast Region, consisting of 15 Focused Care communities or facilities• Generated $63 million in revenue through the implementation of new marketing ideas and methods• Manage a 15-person in-house team, contractors, and agencies/partners to meet strategic goals and business objectives within budget; deploy resources strategically to align our structure with corporate goals and initiatives• Actively engage with corporate management team, community staff, and referral sources to identify business goals and establish plans setting out our approach to maximize revenue growth opportunities• Monitor and analyze weekly sales activity, conversion ratios, referral sources, patient feedback and inquiries, and area trends to identify risks and opportunities for improved business results• Investigate root causes of process inefficiencies and recommend or propose opportunities for improvement, e.g., established a central intake infrastructure to streamline the admissions process to ensure a smooth transition between referral sources and the communities• Serve as project manager to establish and expand an in-house dialysis program in partnership with Fresenius Dialysis; partner in supervising the program to ensure continuing program stability• Responsible for hiring and training a high-performing sales team that generates revenue by meeting and exceeding sales initiatives while also increasing community awareness• 2021 and 2022 Award Recipient for Outstanding Census Development

• Top 25 out of 125 Account Executives for overall sales growth• Partnered with health system leaders, referral sources, and other relevant stakeholders to manage short-and long-term accounts to drive infusion therapy and identify additional growth opportunities• Created territory sales and marketing plans based on assessments of the competitive landscape and customer needs• Effectively maintained and leveraged strategic relationships with vendors to meet business objectives

• Proposed and established systems, processes, and procedures to ensure efficient operations of the sales and marketing functions in each facility• Actively liaised with the Admissions Coordinator to effectuate a faster and more efficient admissions process for residents• Collaborated effectively with a cross-functional team to create strategic community marketing plans; monitored and reported the progression of the marketing plans to the corporate leadership team

• Developed and coordinated marketing strategies, plans, and activities for five (5) facilities within the southern region to drive commercial value and increase business growth• Effectively identified and eliminated operational barriers to census development to establish new referrals and admissions• Managed the development of new referral sources and innovative ways to heighten community awareness• Trained facility operations staff on lead management systems, referral development, touring protocols, public relations, and sales and marketing planning and execution

• Developed and implemented comprehensive marketing plans to increase revenue and profits while upholding the mission and values established by the company for its communities• Created new programming to boost census growth, including community events and marketing campaigns for new products and services; increased referrals to >100 per month and recruited 26 new physicians to the business roster• Monitored and analyzed weekly sales activity, conversion ratios, inquiry statistics, referral sources, and lost inquires to identify marketing improvements and opportunities• Participated in public speaking engagements for volunteering organizations regarding public relations, marketing, and census development

• Provided census development in assigned markets through direct sales contact with physicians, physician groups, key hospital staff, managed care organizations, and external and internal case managers• Developed special programming to increase census growth, including a new pulmonary program • Maintained an admission-to-inquire ratio of 68% through the development, coordination and execution of referral resources and community events

• Managed the admissions process and customer flow for the center in support of business objectives• Implemented strategic marketing plans that increased facility census, referrals and payor mix, and optimized revenue • Organized promotional exhibits and represented the business at major agencies and national conferences, which subsequently doubled the number of monthly inquiries within the assigned territory

Las Vegas, Nv, Us

• Top 10 Account Executive for new business growth; developed and managed new and existing business relationships for the southwest region to drive commercial value and business growth • Established and maintained clear communication channels with clients to understand client issues, wants, and needs• Built relations between operations staff and clients to ensure services were delivered to the highest standards• Developed and implemented innovative marketing ideas and methods that maximized growth opportunities and generated an additional $700k in revenue

Managed the daily operations of the business. Developed operations and sales strategies, and plans to brand HCS within the community and among referral sources which effectively doubled business

Houston, Tx, Us