• Head of the inhouse photostudio consisting in the creative part of photographers, art directors, make-up artists and stylists and in the oprations area of operations managers and warehouse coordinators (18-full time + all freelancers)• Lead the photo production of all collections to ensure a short time-to-market process• Keep the CPO (cost per option) within the yearly set budget• Selection of models for all brands according to the brand‘s DNA• Briefing of hair&make up styling• Lead in the production of key look productions in close collaboration with brand marketing• Development of new lighting look&feel and setting

• Head of the creative team consisting of graphic designers, UX designers, content managers and copywriters for all brands• Concept, layout, production and dispatch of print projects such as catalogues, PoS articles, OOH, etc.• Strategy, planning and implementation of CRM and online campaigns• Rebrush of the JOOP online shop• Responsible for the content and design of all three online shops• Project manager for the construction of an in-house photo studio for the creation of content and lookbook photo shoots• Link between the brand marketing departments and the eComm departmentSPECIAL ACHIEVEMENTS:* New product photography concept that improved the look and feel of each brand and the quality of the garments based on the use of proper lighting. This gave the garment and the tonality a unique and modern look. We have achieved a growth with all three brands of 40% alone in this past half year* We have succeeded in internally creating and producing all print projects that were previously created by external agencies, which shortens the communication chain and costs* Set up a fully functional in-house photo studio with all the equipment and storage for the creation of lookbook and content shoots

• Head of the creative department consisting of copywriters, art directors, photo studio, graphic design and UX design• Conceptualization of 360° campaigns (TV, print, online & offline)• Close communication with stakeholders from the areas of purchasing, brand & comms, marketing and IT• Development of the visual look & feel of the brand for a higher recognition value• Planning, preproduction, implementation and postproduction of content and campaign productions in Cape Town and Berlin• Management of photo and TV productions, with teams of photographers, directors, stylists, models, props- and set designersSPECIAL ACHIEVEMENTS:* We succeeded in bundling all creative departments and working as a team for a hollistic output* For the first time, OUTFITTERY produced a 360° TV and content campaign in-house under my artistic and creative direction. Production costs were reduced by 30%, while 100% additional content was generated. It was also – after market research results – the best performing campaign in the history of the company* Redesign and update of the corporate identity and design of the company. Improvement of the visual look & feel and the tone of voice

• Head of the in-house creative department of graphic designers, art directors, retouchers, stylists, photographers, VMs and copywriters• Conception and implementation of 360° campaigns (online & offline)• Concept, layout, production and dispatch of print projects such as catalogues, PoS articles and 3D displays• Planning, preparation and implementation of content and campaign productions in Cape Town, Seychelles, NY, London, Norway, Chicago and Mauritius among others• Brand management and strategy of brand activation campaigns for Camp David casual and formal lines, women (SOCCX) and kidswear• Development of the brand image for a higher recognition value• Management of photo and TV productions, with freelance teams of photographers, stylists, models, prop and set stylists• Development and maintenance of marketing channels such as events, sponsoring, social media, online and print• Conception and creation of events (trade fairs, fashion shows, sporting events) and the associated design assets• Revision of the corporate design for both brandsSPECIAL ACHIEVEMENTS:* Consolidation of all creative departments: photo studio, graphic design, retouch, print production, copywriting, visual merchandising & events* Complete 360° formal wear campaign that was carried out in-house and featured in W&V and Horizont* Thanks to the high recognition value of the CAMP DAVID campaigns, the DEICHMANN shoe company asked me to conceptualize and produce their VE by Camp David shoe line 360 ° campaigns - including photo shoots and TVC production

• Design team lead• Conceptualization and implementation of online campaigns• Development of the brand‘s look and feel• Development of the sub-brands Glossybox Style and Glossybox Baby• International rollout. Creative support for 18 countries

•Conceptualization and art direction for the perfumeries DOUGLAS• Pre- and post production of campaign photoshoots• Rebranding and new corporate design image

• Conceptualization and layouting of campaigns and point of sale materials• Key accounts: R+V-Versicherungen, Mercedes Benz, Deutsche Post, BASE, MEY underwear• Execution and postproduction of campaign photoshoots• Special achievements: * ADC Germany bronze nail and Cannes Shortlist for „R+V Der Tänzer“ campaign * Featured in Lützer‘s Archiv with „TUI Luxusreisen“