International Key Accounts is the team responsible for the multi-national branded food suppliers such as Hill's, Nestle Purina, Royal Canin and Spectrum Brands.As a Senior Vendow Manager, I am responsible for creating and enabling delivery of the Buying, Sales and On-site & Off-site Marketing programmes in the 25 zooplus Shops across Europe for the market-leading dog and cat food brands assigned to me.I'm based in the UK Shop office in Oxford, but work in a matrix team structure with fantastic Key Account colleagues in Madrid, Munich and Strasbourg; plus our amazing Shop colleagues across Europe and the indispensable admin support team in Tbilisi.

Led three key projects: delivered the Covid-safe return to sale of the Boutique and Duty Free ranges on board TUI airlines; planned for the extension of Duty Free sales on board flights between the UK and EU; and managed initial scoping of a system to digitise spreadsheet databases thus ensuring efficient record keeping, automate reporting and enabling integration into TUI in-house analytics.Pre- Covid, was responsible for the planning processes to facilitate smooth delivery of the Inflight Services Product proposition, including driving identified commercial initiatives for the five TUI airlines in the UK&I, Germany, Nordics, Belgium & Netherlands. Had full responsibility for roll out of the Inflight Retail programmes ensuring successful season launches across four airlines, twice per year. As part of this retail programme, managed end-to-end the critical path, including strategic briefing sessions to the Category Managers and Commercial Managers in each market, promotional planning, commercial feasibility reviews of new opportunities, range change presentations and final product approvals by each airline.Drove P&L improvements, worked collaboratively with the Finance Commercial Manager, and influenced stakeholders to achieve improved product alignment, reduce operational complexity and drive sustainability initiatives. The role required me to anticipate future trends and plan for consequences, initiate and deliver change.Began initial process of setting up the Non-Retail and Catering critical path process. Managed the Merchandising and Trading Support functions, who work closely with the Category teams to support and facilitate delivery of onboard product.

Founding member of newly created team, as Inflight Retail function was brought in-house from gate retail in May 2018.Led the Boutique category team, sourcing the Fragrance, Cosmetics, Jewellery, Gifts, Gadgets and Tobacco ranges onboard TUI airlines in the UK & Ireland, Germany, Belgium and Netherlands, across a pan-European supply base. Close liaison with each Source Market team, to deliver ranges tailored to trends and customer demands in each market while also identifying buying synergies to deliver budgeted financial targets across the TUI Group.Led team of three: two Category Managers, one of whom managed remotely in the TUIfly Germany office, plus the Inflight Marketing & Insights Manager. In addition to category responsibilities, managed the retail planning cycle and responsible for development and implementation of the Inflight Retail Strategy.Worked within a matrix structure across the Group In Flight Services team and Market Commercial teams in Luton, Hanover, Brussels and Rijswijk (Netherlands). Reported into Head of Product, who in turn reports into Director of Inflight Services.

Led a team of three, providing critical link between Marketing, Sales and Channel/Category teams through the monthly business cycle to track and optimise the share, sales and profit performance of Purina Grocery and Specialist brands, including Felix, Gourmet, Bakers, Dentalife and Pro-Plan. Through the annual planning cycle, we set size of prize targets for NPD, then worked with the Channel, Category and Customer teams to deploy to plan and course-correct as necessary from launch.Responsible for setting and managing Promotional Guidelines, including 2017/18 reset due to GBP:EUR devaluation. Managed annual Integrated Commercial Planning process to timelines set by Zone EMENA, across Channel, Brand and Customer teams, culminating in presentations to Purina Board and the annual Customer Presentation Workshop conference for 200+ colleagues.As a member of the MDO Leadership Team, reported into the MDO Director. Frequent presentations to the Purina Board, within the monthly business cycle and annual planning cycle.

Set the strategic direction for the Hypermarkets and Supermarkets channel, using fact-based insights to identify opportunities to grow sales, market share and profitability in the Big 4 + Waitrose.Created and secured sign off of the 2018 Channel Plan from the Purina Board. Worked to ensure delivery of the 2017 Channel Plan via the Monthly Business Planning cycle, interfacing with the Marketing, Sales, Finance and Supply Chain teams.Line Manager to two Category Operations Managers and reported into the Grocery Channel Director before a restructure led to the creation of the Category Operations Lead role.

Worked closely with the cross-functional teams and Food Commercial Leadership Team to enable delivery of the Food Commercial strategy, via management of the Category Planning and Supplier Business Planning processes.Better integrated Supplier Planning within the Category Planning process, to enable the Category teams to start the annual round of negotiations with suppliers two months earlier than in previous years.Delivered the Food Commercial Colleague Update to 750 colleagues at the QEII Conference Centre - gaining best-ever feedback from post-event survey.Recruited then led a team of two Business Planning Delivery Managers.

Reinvigorated category via thorough supply base and range review, maximising sales through growth channels and implementation of new pricing and promotional strategies.Led a team of three, including successfully inducting two Graduate Buyers, both of whom went on to secure Buyer positions within Packaged foods as their first role post- Grad scheme.Beyond Pet Care, sourced Healthcare, Baby, Beauty and Household ranges for new Netto joint venture, jointly organised Sainsbury's IGD Trade Briefing 2015 and led Supplier Business Planning process within Household & Pet.

Led the Baby team, created and implemented Baby Vision 3-year strategy. Refocussed customer plan away from loss-making stunts to cross-category Baby Eventing; relaunched the Sainsbury's Little Ones nappy range via Free Nappies spend stretch campaign, led Health & Beauty Convenience stores range review and Supplier Business Planning process.

Worked with category Buying teams to select and manage most relevant Non-Food ranges to feature in Sainsbury's Locals. Managed the Convenience stores' Customer Plan and Events programme, recommending which corporate campaigns were most relevant to customers and colleagues in Locals.