Executive Head of the Marketing, Sales, and Revenue Producing Operations. Owners Group Executive/Oversight of the Fairplex Sheraton Suites Hotel and Conference Center, Fairplex RV long-term residential complexes and storage, Head of the Sales, Promotions, Ticket Office, Credentials, Box Office, Concerts and Admissions Operations Divisions.

Head of The Sales, Marketing, Promotions, Ticket Office, Credentials, Box Office and Admissions Operations Divisions reporting directly to the CEO. Responsible for Year Round Filming Sales, Expo and Event Sales, Commercial Sales, Corporate Alliance/Partnership Sales, Advance Group Sales, Gate Admissions Operations, and Promotions Departments. Providing direction and leadership to the sales force and assist in identifying event, filming, sponsorship and trade show opportunities. Responsible for setting the strategy and direction of the sales department as we cautiously enter the next stage of reopening California and getting back to the great business of creating world class experiences and fond memories for generations to come.Fairplex is a 500 acre event center complex comprised of 7 massive indoor event expo halls, one capable of seating and dining 8300+ people indoors at one time, Multiplex sports center, concert grand stand, picnic grounds, Sheraton Hotel and Conference Center, NHRA Drag Strip & Museum, Child Development and Learning Center, Millard Sheets Art Center, Career and Technical Education Center, Farm, 2 RV Parks & Storage, 200 Acre Parking Lot for filming or event staging, Finish Line and McKinley Grills, and oh yes, we also host one of the largest county fairs in America bringing in over 1 million guests over the course of 17 days.

Director responsible for the sales, marketing, operations and facilities staff. Property strategy and business plan, marketing, operations and facility budget and purchase approvals. Managed a team of assistant directors, managers and staff to sell the venues and execute high volume events as well as maintain the largest grossing venues in the company.

Head of the Corporate Local Markets Special Events Team and business development over all segments to host world class events from company picnics and corporate park buyouts to high end gala events and reception/ dinners. Working with Corporate Human Resource Professionals, Hotels, DMCs, 3rd Party Planners, LATCB, MPI, Travel Planners and Associations to develop business in all segments. Working in concert with an incredible production team and all company stake holders to produce high end unique and memorable events that align with the Universal Studios Hollywood vision and brand.Head of the Youth and Education Sales and Grad Bash Sales Teams. Inspirational leader with a proven track record of consistent year over year growth. A hungry sales executive that loves the thrill of the chase! Developing educational and celebration programs for school markets. Working in concert with Student Tour Operators, School Board Administrators, Travel Associations and Superintendents to bring school board approved educational student opportunities to Universal Studios Hollywood. Aggressively leading, training, hiring and developing a superstar team of professionals in business development roles to increase incremental local, domestic, convention and international student business. Awarded Team Member of the Year.

Leading the Local Market Event Sales Team to drive incremental revenue to the park. Responsible for hiring, training, and supervising the local market event team. Involved in short and long range planing for the department as well as financial event models. Creating P&L budgets that increase event profitability. Leading a team to increase year over year margins and revenue. Increasing self-sourced business in all market segments. Responsible for local market sales creative and marketing materials. Working closely with all departments to insure increased profitability, efficient use of resources, and the production of incredible world class events while engaged in the ever-changing EPIC transformation of the Worlds Largest Working Studio and Theme Park.

Spearheaded business development for all market segments. Assisted in training new department personnel sales principles and practices. Tasked with the development of park buyout models, Youth Program development like Grad Bash, cheer, dance, and music competitions, event segment development and local market sales penetration. Closed large self-sourced incremental buyouts and events. Worked closely with Operations, Marketing, Finance, Culinary Services and Event Production Team to create world class events and programs at optimal times for the park while driving revenue, per cap and margins. Directly reporting to the V.P. of Sales-Special Events.

Leading the entire park sales staff that have increased per caps and revenue year over year. Responsible for marketing, promoting, website and direct mail creative and content of all functions for the park including special events, corporate, tour and travel, hotels, government and school initiatives. Involved in marketing radio, tv, social, digital media buys, and internal social media engagement for the property. Responsible for the special event, operations and advertising/other budget. Trainer for company wide new hire sales rep training encompassing all 18 parks. Responsible for creating, presenting and executing the Marketing/Group Sales Business Plan for the park. Responsible for price setting and overall business strategy for the park.Head of the department responsible for the planning, development, execution and management of sales and marketing programs consistent with, and supportive of, the overall business objectives of Six Flags core, outer and tour and travel markets. Insure financial, expense, sales targets/goals, and program guidelines are achieved and that best sales/marketing concepts and practices are thoroughly and promptly implemented and communicated.Develop and execute industry leading, innovative sales programs in both local and outer markets that meet and exceed attendance and revenue goals centering around business objectives.Provide insight to management in regards to attendance planning, forecasting and assist in budget development including model generation and historical research.Supervise and lead sales team through proper training, goal setting, delegation of tasks, ongoing communication of park and company strategies as well as professional development.Ongoing in-field coaching and evaluation of specified territory sales representatives to ensure maximum productivity and support of company, park and Group Sales Departmental goals and objectives are achieved

Responsible for leading Corporate, School and Special Event Account Executives in the top performing Group Sales Team in the company. Responsible for the creation, marketing, execution and sales team that sold Six Flags Grad Nite, a multi-million dollar 50k+ attendance event that more than doubled year over year from 2009 unitl I was promoted to Six Flags America in 2012. Responsible for the creative and marketing strategy for the direct mail campaigns.

Senior Corporate Account Executive that has worked every core and outer market territory in California, Arizona and Nevada. Responsible for bringing corporate private parties to the park that generated over 70% of the parks buyout attendance. Tasked with the training of new hires. Responsible for bringing large corporate accounts to the park consitantly. Awarded Sales Rep of the Year in 2003, 2004 and 2005.

• Managed hiring, training, and supervision of 100+ operations/security personnel at Six Flags in Valencia, CA.• Oversaw security incident dispositions, guest removals/arrests, incident reports, and new hire training.• Named Gang Coordinating Officer, trained by law enforcement agencies, and certified in First Aid/CPR.

3rd sales person hired to sell and train a growing technical sales team in a rapidly growing company. Responsible for east coast technical sales and in market sales manager support. Sales and customer assistance and guidance on educating General Practitioners, Oral Surgeons, and Lab Technicians on the proper tools, products and proceedures to use while placing dental implants and taking impressions.