I help businesses build brands and generate commercial opportunities though better creativity. I'm an expert in developing ideas and using creative processes that help you connect with your audience and engage their hearts and minds. As a skilled copywriter, I'm especially passionate about the persuasive power of words as a marketing tool. Copywriting is a craft and I have been fortunate enough to learn from some of the best in the industry. I have over twenty years of professional experience in advertising and marketing. From large agencies to small and from freelancer to agency owner, I've worked across most disciplines and a huge array of brands, both local and global.I learned my craft as a Copywriter through CopySchool, and was hired by Clemenger BBDO Melbourne, where I stayed for 13 years developing campaigns across blue chip brands such as Mercedes-Benz, Nestle, Just Jeans, Four 'n Twenty and Yellow Pages. Following stints in many of Melbourne's well-known agencies as a freelance Copywriter and Creative Director, I opened my own agency to work with clients that were looking for direct access to the creative process.UBU Communications has worked independently and partnered with others on campaigns for clients across advertising, design and digital media. Clients include Mercedes-Benz, BMW, Crown, Australia Post, Dulux, ANU, City of Port Phillip, the Victorian Government and Vietnam Airlines.We work across all media,traditional and ‘new’. But we apply common creative disciplines across the communications spectrum: stand out, find ways to engage, get into people’s hearts, saycompelling things in interesting ways and be true to the brand.Specialties: Creative development, copywriting, content creation, brand invention and re-invention, design and digital.