NEW GRAVITē is an online magazine for all Korean-related content from culture, food, music to events in Singapore. - Write articles- Sub-edit articles by other writers- Assign story ideas to other writers- Collaborate with brands for articles and partnered giveaways- Manage the creative aspect of the website and social media channels

DELLAA is a digital media company and platform focused on creating lifestyle content that matters. I worked on conceptualising content ideas and editing videos for DELLAA and Jade Seah's YouTube channel.

Projects:V0n3554 aka V54 (Virtual Influencer)Sun Yat Sen Nanyang Memorial Hall's Festival of Spring 2022 (Social Media + AR Instagram Filter)Voco Hotel Singapore Launch Pop-Up Container ActivationREACH Singapore Budget 2022 Outreach SurveyOwn The Street (Virtual Dance Programme)Qruu City (Metaverse Game)

Responsible for developing digital marketing and content strategies such as Facebook Ads and basic Google Search Engine Marketing (SEM) for clients based on their objectives, craft and schedule content and manage client budgets. Some of the clients I've worked with directly:- Happiness Initiative (Happiness Film Festival)- Kendamil Singapore- Mandeville Conservatory of Music- JC Global Remittance- ELDEX Asia- The Open Centre- P&J Kindergarten- BagsButler- Peachy Skin Bar- The Hearing Room- ACE Videos- Toyotsu Binter (CWORKS Certified Parts)- Our Bralette Club

Learned from an A-team of storytellers to document Singapore’s everyday heroes during the COVID-19 crisis. Got the chance to document perspectives and stories from the youth and non-governmental organisations.

Responsibilities include:- Liaising with Clients- Compilation of Community Management updates on a day to day basis- Crafting Creative Briefs- Creating Content Decks for Client Approval- Research Human-Interest Stories- Social Media Contest Management

Responsible for the management of all online and offline marketing channels and production of marketing collateral. Executed their Chinese New Year campaign repackaged promotion for their Coconut Pudding and it was featured on The New Paper.

Responsible for the management of all online and offline marketing channels to promote the platform's daily content and production of all promotional and marketing collateral. I was also tasked to assist the planning, strategy and execution of the platform's 10th Year Anniversary - The Black Market held at the Somerset Skate Park.

As part of the School of Film and Media Studies' final year internship module, I underwent a 6-month internship to apply what was being taught in school to the real-world industry.Responsibilities include:- Daily media monitoring for clients- Research- Crafting collaterals for media kits- Crafting Press Release- Calculation of Earned Media

Admin duties, logistics and photographer for the acting workshop.