Established the function to improve sales/m2 in all stores globally by developing quantitative tools and methods using big data analysisSeveral of the function's initiatives prioritized as top focuses for the company leading to an increased selling by one percentage point

Headed the Omni-channel Merchandising team with growth in both channels for two consecutive yearsRefined the allocation logic to optimize the supply chain of +110 stores

Member of the Management team of a Section within H&M Global Buying Office.The role demands an analytical mindset and determination in a complex and changing environment. Method Development, Team Motivation and Business Analysis is crucial to succeed in the role as a Business Controller at H&M.Established improved methods for the Section when it comes to Profitability, Optimized Product Development & Strategy Development and ImplementationRestructured the Business Controller Education at the Global Purchasing OfficeMember of the Employer Branding team with the mission to attract the best Young Professionals to H&M

Responsible for EF International Clubs, increased volume of students by 60 percent from last yearLaunched marketing campaigns with the major youth magazines in Sweden, some with more than 200 000 readersDeveloped marketing incentives together with UN in a soccer competition with 2000 participantsManaged the recruitment and objectives of EF Crew, over 200 voluntary returnees from last summer

Consolidated over 600 student groups from the US on bus tours in EuropeBudgeted all routings after a very cost sensitive measurement toolContracted airlines with flight space for groups within the IATA agreementsEmployee of the month December 2009