Marcus Loke Email & Phone Number

Ultimate responsibility for the organisation marketing activities and overseeing the development and delivery of a fully integrated marketing strategy for the business.

TRADE LINK ITE SDN BHD, company of ITE Group Plc, UK (MICE Industry); Head of department of marketing as marketing manager•Fully in-charged all marketing aspects & strategies for METALTECH, AUTOMEX & BUILDTECH, B2B international trade exhibitions specialized for industrial manufacturer which is one of the largest in ASEAN. Includes PR communication, Mass Media & Publication liaison, Government Bodies & Industry Associations liaison to both local & foreign, •In-charged •In-charged of building relationship with foreign embassies and high commissions in Malaysia & regional •Project Business Development - developing & creating in other industry sectors B2B exhibitions.•Exhibitor & visitors survey analysis and Customer relationship•Market research & analysis for emerge markets

Head of department of sales & marketing with a team of six (6)•Fully in-charged of sales & marketing for MALAYSIA INTERNATIONAL HALAL SHOWCASE (MIHAS), an international Halal trade exhibition and largest in Asia dedicated for both local and foreign companies in the Halal food industry under the umbrella of Malaysia External Trade Corporation, MATRADE.•In-charged of coordination and liaison with foreign embassies and high commissions in Malaysia & MIHAS international sales agents (ISA) eg. China, Turkey, Iran, Pakistan, Singapore, Taiwan etc. •Business Development with special project team to develop project HALAL FIESTA (HALFEST) in 2011, a B2C local consumer fair and handled the sales of exhibition space of achieving 770 booths. •Market research & analysis for emerge markets.

Account servicing existing accounts, developing new accounts or clientele, product marketing & development, market branding, outdoor & indoor advertising for existing and new accounts.•Involved with creative direction with the creative designers• Established new portfolios in exhibitions included to operate and manage an international exhibition directly from Science Museum London. UK

Advertising & Promotion (A&P), Project Operation, client servicing and project coordination for main clients such as Pahang State Government – Tourism Board with specialized in marine sports events:Kuantan Challenge (Wind Surfing Competition), Pahang State Development Corporation (PSDC)Tioman International Fishing Competition, Perbadanan Kemajuan Bukit Fraser (PKBF) Pahang or Fraser Hill Development Council (FHDC)Tioman Regatta (Boat Sailing Competition), Perbadanan Kemajuan Bukit Fraser (PKBF) Pahang or FHDCCameron Decent (White Water Rafting Competition & Jet Ski), Perbadanan Kemajuan Bukit Fraser (PKBF) PahangOther events such as State’s Government Seminar & Functions and Product Launching of State Tourist Destinations, Marketing & Branding, Market Research Analysis, Promotional Campaigns and Print Media matters or Collaterals, Creative Designs of the events logos, events posters, billboards, brochures, project coordinator, Handled of Event costing, Sales & Marketing, Event Publicity & Awareness Campaign, etc.