Marcus Pedersen Email & Phone Number

Sweden

Copenhagen, Capital Region, Denmark

As a Brand Manager for the spirits category in Denmark, I hold a pivotal role in orchestrating the growth and market presence of our diverse brand portfolio. My responsibilities encompass the strategic oversight of brand development and promotion within the dynamic open market landscape. Key responsibilities include:- Managing and refining the brand portfolio to align with market demands and opportunities.- Conducting comprehensive market research and consumer trend analysis to… Show more As a Brand Manager for the spirits category in Denmark, I hold a pivotal role in orchestrating the growth and market presence of our diverse brand portfolio. My responsibilities encompass the strategic oversight of brand development and promotion within the dynamic open market landscape. Key responsibilities include:- Managing and refining the brand portfolio to align with market demands and opportunities.- Conducting comprehensive market research and consumer trend analysis to unearth potential avenues for growth.- Collaborating closely with cross-functional teams to design and implement impactful marketing campaigns.- Spearheading initiatives to enhance brand awareness and ensure uniformity in brand messaging across all platforms.- Focused pursuit of sales objectives, setting and achieving targets that contribute to our brands' commercial success.- Nurturing robust relationships with crucial industry stakeholders, ensuring a mutual understanding of business goals and collaborative opportunities.- Vigilantly monitoring market shifts and competitor strategies to swiftly adapt and fine-tune our brand strategies for sustained competitive advantage.With a commitment to excellence and a keen eye for evolving market trends, I strive to position our brands at the forefront of the industry, driving both market share and consumer engagement Show less

Stockholm, Stockholm County, Sweden

Stockholm County, Sweden

Sweden

Nordics

The roleRun and manage a diversified portfolio with several Global brands by developing a winning portfolio strategy based on analysis and market insights. Responsible for the development of brand plans in full Nordics for the brands The Kraken, Jose Cuervo and Bushmills Irish Whiskey. Be the well-functioning link with the brand owner. Work independently and proactively to refine, identify and realize new opportunities that provide profitable growth, and support each individual market in… Show more The roleRun and manage a diversified portfolio with several Global brands by developing a winning portfolio strategy based on analysis and market insights. Responsible for the development of brand plans in full Nordics for the brands The Kraken, Jose Cuervo and Bushmills Irish Whiskey. Be the well-functioning link with the brand owner. Work independently and proactively to refine, identify and realize new opportunities that provide profitable growth, and support each individual market in the Nordic region to reach the portfolio's strategic roadmap. Always be at the forefront of identifying and realizing new business opportunities that provide profitable growth for the portfolio.Tasks and responsibilitiesWork on ongoing reporting, annual business planning and run budget and forecasting work.Responsibility for reporting, analysis and follow-up of the business areaDevelop and improve the financial models and analysis workIdentify and contribute to increased focus on efficiency improvements and cost awareness Show less

Stockholm, Sweden

Manages - In close collaboration with all internal stakeholders including Brand owners and internal sales organization. Marketing all planning, execution and evaluation of all brand and trade marketing plans and activations. Delivers - Continuous reporting all marketing plans, activations, budgets and results to Brand Owners and internal stakeholders.Plans and Implements All marketing and trade marketing programs according to brand plans, including activity… Show more Manages - In close collaboration with all internal stakeholders including Brand owners and internal sales organization. Marketing all planning, execution and evaluation of all brand and trade marketing plans and activations. Delivers - Continuous reporting all marketing plans, activations, budgets and results to Brand Owners and internal stakeholders.Plans and Implements All marketing and trade marketing programs according to brand plans, including activity planning in detail and budgeting using effectively central POSM assets, and in case of need, developing local tailor made POSM solutions. Insures that all materials developed in collaboration with central marketing and is in line with Global guidelines.Manages - Subsequent communication with agencies and suppliers on MKT and trade marketing activities- Champion the brand identities, and advocate passion to all external partiesLeading the marketing team in the market. Work in close collaboration with Brand owners on all levels. Show less

Stockholm, Sweden

Manages - In close collaboration with all internal stakeholders including distributors (Brand leads), local Sales Manager and Central Marketing all planning, execution and evaluation of all brand and trade marketing plans and activations in the Nordics. Delivers - Continuous reporting all marketing plans, activations, budgets and results to central functions and MDPlans and Implements All marketing and trade marketing programs according to brand plans, including… Show more Manages - In close collaboration with all internal stakeholders including distributors (Brand leads), local Sales Manager and Central Marketing all planning, execution and evaluation of all brand and trade marketing plans and activations in the Nordics. Delivers - Continuous reporting all marketing plans, activations, budgets and results to central functions and MDPlans and Implements All marketing and trade marketing programs according to brand plans, including activity planning in detail and budgeting using effectively central POSM assets, and in case of need, developing local tailor made POSM solutions. Insures that all materials developed in collaboration with central marketing and is in line with Global guidelines.Manages - Subsequent communication with agencies and suppliers on MKT and trade marketing activities- Champion the brand identities, and advocate passion to all external partiesLeading the marketing team in the market. Work in close collaboration with central marketing team on all levels. Collaborates and participates in the development of Central marketing programsDelivers Marketing efficiency based on ROI (MSE) Show less

Sweden

Developed in collaboration with line Manager and Proposed - Local Brand and trade marketing Strategy - Annual Brand & trade support Plan based on Strategic Plan and Portfolio Strategy.- Image Brand communication in line with brand´s positioning.- Media communication plan developer and executed in cooperation with media agency.Developed and Supervised - All sponsorship leveraging programmes- Brand´s digital assets, tools and communication- Brand activation… Show more Developed in collaboration with line Manager and Proposed - Local Brand and trade marketing Strategy - Annual Brand & trade support Plan based on Strategic Plan and Portfolio Strategy.- Image Brand communication in line with brand´s positioning.- Media communication plan developer and executed in cooperation with media agency.Developed and Supervised - All sponsorship leveraging programmes- Brand´s digital assets, tools and communication- Brand activation standards in trade (Picture of Success)Supervised- Btl activations ensuring they were in line with brand plan and market situation. - Focus and tactical Brand and trade marketing communication in line with positioning.- Other brand and trade marketing communication (events, activation).Managed and SupervisedSuppliers in the area of Sponsorship and Events (Stockholm beer and Whisky fair etc.)Managed- Brand and trade marketing budget and its effective use to reach brand goals.- Cross-functional relationships and processes to maximize synergies for delivery of brand goals- Cooperated on local trade marketing strategy development all together with country Marketing Manager and managed its implementation across relevant departments. Show less

United Arab Emirates

To manage all quality related issues within SABMBE Middle East. Key focus on our brand Peroni with regards to a) quality of our beer(s) (draught as well as packaged) and b) marketing and brand activation throughout the region (UAE) Cooperate and liaise with our distributor on all quality related issues. Initiate new draught and bottle accounts in liaison with our distributor as well as coordination with Brand managers on execution of our Game-plans. Train local staff on the quality of… Show more To manage all quality related issues within SABMBE Middle East. Key focus on our brand Peroni with regards to a) quality of our beer(s) (draught as well as packaged) and b) marketing and brand activation throughout the region (UAE) Cooperate and liaise with our distributor on all quality related issues. Initiate new draught and bottle accounts in liaison with our distributor as well as coordination with Brand managers on execution of our Game-plans. Train local staff on the quality of technical and marketing related issues. Show less

Sweden

Building SABMillers Global brands portfolio, by focusing on the on-trade market. Facilitate and actively participate by spending most of the time on the field. Implement and evaluate brand activations according to my objectives and set strategies. Build customer loyalty as a direct brand representative, act as a link between sales and marketing for the on-trade channel, this to guarantee a total quality experience of the brands. drive rate of sales