Marcus Pedersen Email & Phone Number

Sweden

Copenhagen, Capital Region, Denmark

As a Brand Manager for the spirits category in Denmark, I hold a pivotal role in orchestrating the growth and market presence of our diverse brand portfolio. My responsibilities encompass the strategic oversight of brand development and promotion within the dynamic open market landscape. Key responsibilities include:- Managing and refining the brand.

Stockholm, Stockholm County, Sweden

Stockholm County, Sweden

Sweden

Nordics

The roleRun and manage a diversified portfolio with several Global brands by developing a winning portfolio strategy based on analysis and market insights. Responsible for the development of brand plans in full Nordics for the brands The Kraken, Jose Cuervo and Bushmills Irish Whiskey. Be the well-functioning link with the brand owner. Work independently.

Stockholm, Sweden

Manages - In close collaboration with all internal stakeholders including Brand owners and internal sales organization. Marketing all planning, execution and evaluation of all brand and trade marketing plans and activations. Delivers - Continuous reporting all marketing plans, activations, budgets and results to Brand Owners and internal stakeholders.Plans.

Stockholm, Sweden

Manages - In close collaboration with all internal stakeholders including distributors (Brand leads), local Sales Manager and Central Marketing all planning, execution and evaluation of all brand and trade marketing plans and activations in the Nordics. Delivers - Continuous reporting all marketing plans, activations, budgets and results to central.

Sweden

Developed in collaboration with line Manager and Proposed - Local Brand and trade marketing Strategy - Annual Brand & trade support Plan based on Strategic Plan and Portfolio Strategy.- Image Brand communication in line with brand´s positioning.- Media communication plan developer and executed in cooperation with media agency.Developed and Supervised - All.

United Arab Emirates

To manage all quality related issues within SABMBE Middle East. Key focus on our brand Peroni with regards to a) quality of our beer(s) (draught as well as packaged) and b) marketing and brand activation throughout the region (UAE) Cooperate and liaise with our distributor on all quality related issues. Initiate new draught and bottle accounts in liaison.

Sweden

Building SABMillers Global brands portfolio, by focusing on the on-trade market. Facilitate and actively participate by spending most of the time on the field. Implement and evaluate brand activations according to my objectives and set strategies. Build customer loyalty as a direct brand representative, act as a link between sales and marketing for the.