Marcus Radecker Email & Phone Number

Munich, BY, DE

Munich Area, Germany

Product expert within the Global Devices Unit responsible for portfolio selection and vendor negotiation strategies.Definition and leadership on vendor diversification initiatives with Operating Businesses.Identification and support of new sourcing alternatives within different product categories.

Munich, Germany

Developed and implementated of POS guidelines, materials and tools for all markets in Western Europe.Introduced multi-media signage on smartphone screens, hologram units and in-store panels.

Munich, Germany

Optimized product launches, lifecycle volumes and phase out plan of the product portfolio to maximize profits.Developed campaigns and overall Marketing plan along with Category Campaign Manager.

Sao Paulo, Brazil

Responsible for Smartphone Business with Brazilian Wireless Carriers (Vivo, TIM, Oi, Brasil Telecom, etc), covering pre-sales, sell-in and sell-through activities.Leveraged affinity of consumers with Palm to drive an aggressive launch of Treo smartphones (PalmOS, Windows Mobile). Secured an initial channel fill and sell-through of 35.000 units.

Sao Paulo, Brazil

Defined and setup technical product approval and positioning on region specific roadmaps contributing to a growth of business from 195 thousand to 5.114 million units per year and increase in market share from 2% to 11.4%.Set up and empowered a team of regional Sales and Product Managers for Latin America.

Miami, USA

Customized and executed global marketing programs throughout 13 markets in the region to support sales objectives and future business opportunities.Coordinated strategic Executive Summits with Ericsson’s and customers’ top executives (such as Telmex and Telemar) with a potential increase in sales of up to $500 MUSD.

Miami, USA

Created and communicated product positioning strategy and launch process. Co-managed marketing initiatives and materials accordingly.Promoted product roadmap and new technologies with key accounts. Drove winning product messaging strategy generating $660 MUSD in sales.

Miami, USA

Trained Ericsson personnel and customers on products and technologies.Oversaw trainers and merchandisers in North and Latin America in support of $1.8 BUSD in sales (42 individuals in 15 countries).

Miami, USA

Trained and supervised 20 product specialists in 13 countries increasing Latin American retailer satisfaction on training from 24% to 61% and supporting $450 MUSD in sales. Conceived and instituted Ericsson Day road show and Ericsson Mobile University training program in 13 countries, to promote the Ericsson brand and launch new products and technologies.

Mexico City Area, Mexico

Created and executed sell-through promotions with major accounts supporting sales of $60 MUSD.Coordinated periodic road shows throughout the Mexican market to promote Ericsson’s products, competitive advantages and in-market support.

Mexico City Area, Mexico

Implemented procedures for day-to-day follow-up with all customers in Mexico and Central America regarding sales, marketing and after sales.Trained customers’ sales force and Ericsson staff in Mexico, Central America, Colombia, Brazil, Chile and Argentina.Increased Ericsson market share in Mexico from 3% to 24% and generated $80 MUSD in sales in period.

Bachelor, Business Administration

Activities and Societies: AIESEC (Association Internationale des Étudiants en Sciences Économiques et Commerciales)

Education record