Marcus Moore Email & Phone Number

Reading, England, Gb

-Lead and mentor a team managing all organic and paid social media, driving growth and engagement across key platforms.-Spearhead the development and performance optimization of the corporate website, improving user experience and conversion rates through data-driven insights.-Strategize and execute high-impact Google PPC text ads, achieving consistent results in global markets.-Oversee a robust digital marketing budget, optimizing resource allocation to maximize return on investment.-Collaborate cross-functionally with sales and product teams to align digital marketing strategies with overall business objectives.-Utilize advanced analytics and reporting tools to guide strategic decision-making and measure campaign success.-Manage the entire digital marketing portfolio, delivering innovative solutions that boost brand visibility and revenue.

Reading, England, Gb

-Continued in the role of Data Driven Marketing & Analytics Manager until October 2023, overseeing key marketing initiatives.-Planned, executed, and managed the budget for all digital marketing channels, including PPC, SEO, mobile, social media, and display advertising campaigns.-Developed and implemented a comprehensive web-based marketing strategy to elevate the Keyloop brand, driving increased traffic and generating qualified leads.-Measured and reported on the performance of all digital marketing campaigns, assessing ROI and optimizing spend to maximize effectiveness.-Partnered with third-party agencies and vendors to execute and enhance digital campaigns and initiatives, ensuring alignment with overall marketing goals.

Reading, England, Gb

-Assumed the role of Keyloop Data Driven Marketing & Analytics Manager following Keyloop's acquisition of RAPID RTC in March 2021, while continuing key responsibilities from my RAPID RTC Digital Marketing Specialist role.-Developed a comprehensive set of KPIs for the Keyloop Global Marketing team to measure effectiveness, ROI, optimization, and efficiency of marketing initiatives.-Partnered with Marketing team leaders to identify gaps in reporting and technology, devising solutions to enhance data management and champion data-driven marketing across the team.-Collaborated with stakeholders across Marketing, Sales, Operations, and Support to develop advanced data, trend analysis, and reporting tools, contributing to a 360-degree view of the customer.-Managed and optimized a range of data-driven business processes and reporting systems, creating new programs to accurately input, store, and display critical marketing data.-Monitored emerging technologies, providing strategic recommendations on tools and technologies to support data-driven marketing initiatives.

Winnipeg, Manitoba, Ca

-Led the digital marketing strategy across North America, the United Kingdom, France, and Ireland, managing all components including website, analytics, social media, video content, paid search, and paid media.-Served as the primary point of contact for digital analytics and KPIs within the marketing team, compiling data to optimize campaigns and drive data-informed adjustments.-Partnered with third-party agencies and vendors to execute and enhance digital marketing campaigns, ensuring consistency and alignment with strategic goals.-Leveraged customer relationship management (CRM) software to execute customer engagement initiatives and implement targeted marketing tactics.

Leverkusen, North Rhine-Westphalia, De

-Transitioned into the Bayer organization following its acquisition of Monsanto in June 2018.-Supported the Trait Marketing team in developing and executing strategic and tactical marketing initiatives, covering both inbound and outbound channels.-Analyzed market research and digital analytics to refine and enhance strategic marketing initiatives.-Partnered with third-party agencies and vendors to execute impactful promotional campaigns.-Collaborated with Licensing Operations, Account Management, Sales, and Technology & Product Management teams on projects focused on driving improvements, standardization, and consistency across business lines.

St. Louis, Missouri, Us

-Assisted in the creation and implementation of comprehensive marketing and media plans, incorporating print, radio, digital, tradeshows, and social media opportunities.-Partnered with third-party agencies and vendors to execute and optimize promotional campaigns across multiple channels.-Supported sales teams by providing key sales tools and collateral, analyzing market trends, delivering account insights, and sharing new product information, while addressing customer service requests.-Leveraged customer relationship management (CRM) software to enhance customer engagement and implement targeted marketing tactics.

-Managed & executed all marketing projects and events within the Agriculture & Liquid Storage divisions of the organization -Primary marketing point of contact for sales team; provided them with resources and data that enabled record sales volumes during tenure at company

-Oversaw launch of a new corporate brand and website -Supported sales team through creation & development of marketing materials, assistance with training programs

Winnipeg, Manitoba, Ca

-Screened resumes, scheduled and conducted job interviews, assisted in candidate selection, created job postings

Winnipeg, Manitoba, Ca

-Screened resumes, scheduled and conducted job interviews, assisted in candidate selection, created job postings

Responsible for selling sponsorship for CSA, managing relationships with companies under portfolio, and delivering on benefits offeredHighest sales total by a Manager of Corporate Relations in CSA history

Leader of student group responsible for organizing a Wine & Cheese, Conference, and monthly member meetings. Oversaw and helped broker merger of UMMA Conference and Manitoba International Marketing Competition

Winnipeg, Manitoba, Ca

Screened resumes, scheduled and conducted job interviews, assisted in candidate selection, created job postings