Marcus Sigurdsson Email and Phone Number
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Since 2003 I have worked in global and regional roles, helping brands and organisations to become more competitive in a rapidly changing environment. My areas of expertise include branding/marketing in health and financial services as well as innovation management and design thinking. My professional background is as a strategist and a leader in advertising, telecom, and consulting organizations. I’ve been privileged to work with some great people and been part of winning Cannes Health Lions Network of the Year three times, Specialist Agency of the Year in Asia four years in a row and numerous other global and regional awards. In 2018, I was also named a Top 10 global innovation catalyst by MM&M Magazine.During my ad agency year I worked across a range of categories, from Pharma and financial services/ to travel and technology and with brands such as Pfizer, Zurich, Guinness, Cathay Pacific, Sanofi, Reebok, GSK, Ericsson and Cirque De Soleil.
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Global Head Of Marketing - Health And WellnessHsbcHong Kong -
Group Head Of Insurance MarketingHsbc May 2023 - PresentLondon, GbI lead the Group Insurance Marketing team for HSBC Life, working across multiple areas, including brand, insights, marketing innovation and partnerships and thought leadership.
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Group Head Of Marketing - Health & WellnessHsbc Apr 2022 - Jun 2023London, GbLeading the global marketing team for Health & Wellness at HSBC Life.In my role, I define our global marketing strategy for health and wellness and work across the group to ensure the delivery of our plans.
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AdvisorTyphoon 8 Ltd May 2022 - PresentHong Kong, Hk -
Managing PartnerTyphoon 8 Ltd Aug 2019 - May 2022Hong Kong, HkT8 is a boutique agency where we help our clients to identify opportunities, create better experiences and adapt to change.We have helped companies such as Astra Zeneca, Toyota and Zurich to better connect with their customers and to maximise the benefits from the ongoing technological and societal change. Projects include:• CX and Partnership management for new dynamic underwriting proposition - Insurance• Product/Service development - Design Thinking - Pharmaceutical Industry• Innovation Management - Scouting and Sourcing - CPG/FMCG and Automotive• Digital Transformation/innovation Programs - Multiple inc. Financial Services/Banking, Agency and Government
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PartnerLychee Ventures 2018 - PresentHong Kong, HkWe invest, build and operate South East Asia focused ventures in Web 3.0, Media and Blockchain -
Chief Digital Officer - GlobalMccann Health Jan 2018 - Aug 2019New York, New York, UsAs Global Chief Digital Officer, Marcus led the expansion of McCann Health’s world-class digital offering across their network with a special focus on digital innovation and Data & Analytics. Marcus played a pivotal role in further enhancing McCann's existing digital capabilities for clients and was also a member of the McCann Worldgroup Global Digital Leadership Community.Key achievements include:- Promoted to Global Chief Digital Officer, the first-ever for McCann Health.- Led the expansion of McCann Health's digital offering across 60 offices with a special focus on innovation, data and customer experience.- Responsible for setting up four global hybrid marketing hubs that combine healthcare and consumer marketing capabilities.- Worked directly with key clients across the globe to drive business innovation and digital engagement.As a proponent of a new, wider ecosystem around health and wellness, Marcus worked closely with Pharma, telcos, technology companies, VC’s and other specialists to develop innovative new models and platforms. In 2018 he was named a Top 10 Innovation catalyst by MM+M Magazine in New York.--McCann Health, three-time Network of the Year winner at Cannes Lions Health, and winner of an unprecedented total of three Network of the Year titles from the industry’s top three creative award shows in 2017, is one of the world’s most awarded global healthcare communications companies. McCann Health, consisting of a global creative agency network, a global medical communications network and a global consulting group, specializes in a wide array of professional, consulting and consumer health and wellness practices. McCann Health is part of McCann Worldgroup and the Interpublic Group -
Chief Digital Officer, Asia PacificMccann Health Mar 2016 - Dec 2017New York, New York, UsAs Chief Digital Officer for the Asia Pacific, Marcus was responsible for driving the ambitions of McCann Health Asia Pacific and our clients in all areas digital, from operation and process to innovation and collaboration.Marcus played a vital role in connecting brands, trends and technologies - taking the lead in identifying and adapting innovation to increase competitiveness both internally and for Pharma/Health clients across the region.Key contributions include:- Developing Data and UX/CX capabilities in all key offices, establishing a praxis of customer journeys and engagement metricsSetting up a consulting offering based on design thinking and innovation and leading projects to key regional clients.- Building an ecosystem of partners that allowed McCann Health to efficiently deliver solutions based on emerging technologies such as AR/VR and advanced use of data/analytics.
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Director, Strategic Innovation Group, ApacMccann Health Jan 2014 - Mar 2016New York, New York, UsAs Director for the strategic innovation group, Marcus added the responsibility of strategic innovation to his existing responsibility of leading the digital practice in Asia Pacific.As the lead for digital, Marcus successfully drove business growth, directly contributing to some of the largest digital wins in the region and supporting local digital teams to successfully remain the largest, as well as, most creatively-awarded healthcare agency in APAC. By approaching his new responsibility of strategic innovation with a strong focus of business performance, Marcus also successfully delivered a number of new initiatives including:• Leading client transformation workshops to drive digital competitiveness and capabilities• Rolling out and completing a region-wide training initiative, successfully combining online training with a customised immersive training week together with Hyper Island • The creation, development and launch of innovative client solutions ranging from process innovation to predictive analytics• Successfully driving integration and collaboration both within McCann Worldgroup as well as with external partners
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Lead Digital Catalyst, Asia PacificMccann Health Jan 2011 - Jan 2014New York, New York, UsMarcus was responsible for setting up and driving the digital practice at McCann Health during a period where McCann Health APAC won specialist agency of the year four years out of five. Apart from working with clients such as GSK, Eli Lilly, Boerhing Ingelheim and Pfizer Asia Pacifc on digital marketing and strategy projects, Marcus was also instrumental in building McCann Health's capabilities for closed loop & multichannel marketing, outsourcing and knowledge management to mention only a few.Through his extensive network he was instrumental in driving collaboration outside of the pharma world and set up partnerships with technology companies and telco's to drive innovation. He was also a member of the global McCann mHealth taskforce spearheading the development and strategic delivery of mobile initiatives, including an ecosystem and engagement model.In his role as catalyst he also frequent speaker at conference including Mobile World Congress in Barcelona and covered in industry media outlets such as Contagious magazine
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Digital Engagement DirectorMccann Erickson Jul 2008 - Jan 2011New York, Ny, UsAs responsible for digital and social media strategy for Cathay Pacific globally I spend my time exploring trends and finding ways to engage consumers across all digital platforms including mobile and social media. -
Digital LeadOgilvyone/Neo@Ogilvy Hong Kong May 2007 - Jun 2008New York, Ny, Us- Digital lead for the interactive and the online media teams in Hong Kong- Won regional pitches for brands such as Cirque Du Soliel, Reebok and Mercedes-Benz- Won numerous awards including New York festivals, MMA and London International Awards- Guest lecturer and frequent speaker both internally and externally on digital advertising -
National Planning DirectorDraftfcb Apr 2006 - Apr 2007New York, New York, Us- Lead interactive planner for Motorola China and Hong Kong- Won DraftFCB Hong Kong’s largest client in 2006, HKTDC- Featured as one of “Ten young planners in Asia to watch” in Media magazine Dec 2006 - Worked with a wide range of Chinese and international brands including Haier and Buick -
Senior PlannerFreelance Mar 2005 - Apr 2006Freelancing planner working with a number of clients including:- Researcher and Planner for a pitch on Intel’s Asian PR. (Hoffman Agency)- Senior planner for ZTE’s international advertising. (The Tomorrow Group)- Business development, mobile content for Warner Bros movie (Warner Bros – 21 CMS)
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Principal AnalystGartner Feb 2003 - Dec 2004Stamford, Ct, Us- Responsible for Public Network Infrastructure research in Asia Pacific leading a team of five analysts.- Appeared frequently in media including CNN, CNBC, SCMP, Business Week and Communications Weekly.- Provided strategy advisory to high profile clients such as Alcatel, Huawei, British Telecom and Cisco. -
Director, Insight And OutlookEricsson China Jul 2000 - Sep 2003Kista, Stockholm, Se- Responsible for Business Intelligence and Analyst Relations in China.- Worked extensively with global scenario and innovation teams to identify opportunities in APAC. - Advisor for Ericsson Consumer Labs on studies of Asian Consumer behavior and digital trends- Globally responsible for Competitive Intelligence of Chinese vendors, reporting to China and global management teams
Marcus Sigurdsson Skills
Marcus Sigurdsson Education Details
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University Of GothenburgMedia And Communications -
Leeds Beckett UniversityMarketing
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Universidad De LeónSpanish
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University Of OsloMedia And Communcation (Interactive Media)
Frequently Asked Questions about Marcus Sigurdsson
What company does Marcus Sigurdsson work for?
Marcus Sigurdsson works for Hsbc
What is Marcus Sigurdsson's role at the current company?
Marcus Sigurdsson's current role is Global Head of Marketing - Health and Wellness.
What is Marcus Sigurdsson's email address?
Marcus Sigurdsson's email address is ma****@****ner.com
What is Marcus Sigurdsson's direct phone number?
Marcus Sigurdsson's direct phone number is +164686*****
What schools did Marcus Sigurdsson attend?
Marcus Sigurdsson attended University Of Gothenburg, Leeds Beckett University, Universidad De León, University Of Oslo.
What skills is Marcus Sigurdsson known for?
Marcus Sigurdsson has skills like Digital Strategy, Digital Marketing, Integrated Marketing, Digital Media, Strategy, Advertising, Online Advertising, Social Media, Mobile Devices, Customer Insight, Marketing, Strategic Planning.
Who are Marcus Sigurdsson's colleagues?
Marcus Sigurdsson's colleagues are Mahefa Razanakoto, Nimit Desai, Yik Man Mo, Diane Harrison, Bomber Harris, Małgorzata Huber, Latoya Banks.
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