Marcus Bailey Email & Phone Number

London, England, United Kingdom

Throughout the consultancy, responsibilities have included overseeing the global business and corporate marketing strategy, as well as communications (thought leadership, media and internal communications) for MEASA’s leading financial centre. Focused on building brand profile, share of voice, public-private partnerships and lead generation with a major focus on wealth and asset management, hedge funds, corporate and investment banking, FinTech and Innovation. Achievements:- Hedge fund content strategy including global campaign, co-authored report with Refinitiv and partnered events- Delivery of content-centric strategy for lead generation and brand awareness- Reintroduced an events partnership programme to leverage clients to promote DIFC priorities and brand- Created Path to COP28 programme for the finance sector and engaged programme partners- Leads the annual review/results programme, incorporating a digital corporate awareness campaign- Vendor selection to deliver implementation of brand initiatives, sponsorships, partnerships and client engagement activities

United Kingdom

www.4-cconsulting.comProvides communication (content, media and internal communications), marketing, culture strategies, coaching and crisis management to clients. Achievements:- Providing executive coaching support to clients in financial services, government, agriculture and destination management- Led communications strategy to attract investment for growth stage firm - Red Sea Farms, an anticipated unicorn backed by Aramco, FII, Global Ventures and KAUST- Led brand development projects for start-ups- Created annual messaging for ICBC external recognition in the Middle East- Developed and delivered IPO/SPAC communications education training for leading PR agency

Dartmoor National Park

Developed our dream project - Blackadon Farm, a beautiful arrangement of newly refurbished cottages, set around a tranquil courtyard. Direct access to Dartmoor and an easy location from which to explore the gems that Devon has to offer. The cottages offer a range of accommodation, from 2 guests to large groups of 31 in their own private space. Perfect for offsites, planning days, retreats as well as breaks away from the office with family and friends.www.cottagesatblackadonfarm.co.uk or follow us on Facebook and Instagram: cottagesatblackadonfarm

Dubai

Responsible for positioning Dubai as the leading financial centre in the MEASA region and ensuring DIFC is the voice for the industry. Refocused DIFC’s strategic approach to building their reputation across the MEASA region through brand, thought leadership, events, media relations, web, social media, marketing campaigns and partnerships. Achievements:- Set the strategy and led implementation of a revised global communication strategy to support the DIFC 2024 vision, converting the Marketing & Corporate Communications team’s focus to being client centric and improving Dubai’s reputation as a global financial hub across key international markets- Led brand repositioning programme with focus on attracting more wealth and asset management, hedge funds, corporate and investment banking, FinTech and Innovation. - Reviewed and realigned the approach to managing global PR and business partnerships, making them highly relevant to the business strategy- Focus on developing communications for Wealth & Asset Management – positioning Dubai as a hub for Wealth- Introduced the Global Financial Forum in association with The Economist and FT to enhance Dubai’s reputation- Launched the Middle East’s first FinTech programme in 2017, now home to 60% of MENA start ups- Established a sustainability strategy

United Arab Emirates

Promotes and protects the Bank's reputation by leading the Corporate Affairs and Brand & Marketing activities across 20+ countries in Africa and the Middle East.Ownership for all marketing and communication disciplines including internal communication, media relations, sustainability, community engagement, fundraising approach for global charity programme, public affairs, reputation risk management, client event management, marketing services/campaign management, brand and digital channels.Implemented standardised approach to social media and digital channels across multiple geographies. Responsible for Return on Marketing Investment and other KPIs. Manages a large, diverse team across multiple countries. Works with and reports to the Regional CEO (Group Management Team member), with matrix reporting lines into the Group Heads of Corporate Affairs and Brand & Marketing.

United Arab Emirates

Recognised through role expansion, becoming Global COO for the function with strategy, governance, budget, resourcing, people development, research, conduct and audit responsibilities major markets overseen include Middle East, Africa, Europe, US, North East Asia, and APAC.Also responsible for leading the Corporate Affairs function for Middle East, North Africa & Pakistan. Ownership for social media, internal communication, media relations, sustainability, community and charity engagement, public affairs and reputation risk management.

Dubai, Uae

Lead the country Corporate Affairs teams across Europe, Middle East & Americas with the objective of promoting and protecting the reputation of the Bank.Disciplines include internal communication, social media, community and charity engagement, media relations, brand, sponsorship, sustainability, public affairs and reputation risk management.

Lead the Corporate Affairs function for Standard Chartered Bank covering UAE, Oman, Qatar, Bahrain, Saudi Arabia, Lebanon, Jordan, Pakistan and non-presence North African countries. Additionally, provide Corporate Affairs planning and execution for the Europe, Middle East, Africa and Americas CEO.Led the introduction of social media into the Bank for corporate and community activities. Drove the global alignment of marathon sponsorship propositions across 12 countries. Remit includes Internal Communication, Media Relations, Brand Communications, Sponsorship, Sustainability, Community Relations and Public Affairs.

London, United Kingdom

Led a team that provided support across the Corporate Communications department, which consisted of across Media Relations, Internal Communication, Investor Relations, Sustainability.Internal Project Manager for the Corporate Communications and Marketing work stream relating to the Lloyds/HBOS acquisition.Owned the Lloyds Banking Group website, managed the Annual Report and Accounts.Seconded to the Group Chief Executive's Office to support the senior team and CEO during the global financial crisis.

London, United Kingdom

Led a team that looked a competitor and market intelligence that was designed to help directorate consider new markets, develop client and marketing capabilities and enter new segments.

Bristol, United Kingdom

Product management and segment marketing aimed at growing the share of clients that had both SME and personal relationships with the Bank. Included product development, budget management and managing marketing activities.Subsequently moved to a change management role and led staff cultural change initiatives during a repositioning of the SME/Commercial Bank.

Bristol, United Kingdom

During the dot comm boom and beyond, managed the marketing for the Bank's SME website. Expanded role included overseeing the introduction of web based product applications, which was marketing leading at the time.

Bristol, United Kingdom

Three roles in the marketing department which included responsibility for:- Campaign and promotional collateral management- Internal Communications- Delivering the UK's largest education sponsorship Programme, working with world renowned partners in the worlds of sport, music, art and theatrical entertainment. Additionally, support broader team led, brand building sponsorships including Lloyds TSB Six Nations and British Olympic Association- Part of the brand and marketing fteam during the merger of Lloyds Bank and TSB

United Kingdom

Latterly a member of the management development programme with modules focusing on guest experience, recruitment, loss prevention, local marketing and retail management. Management team member for a The Disney Store.

Associate Certified Coach (Certification Valid Until 2025), Coaching

In addition to being a member of the ICF, the global standard for coaching, I hold the ACC credential, providing clients with a 'quality'.

Professional Certificate In Coaching, Executive Coaching

Partnering with emerging and existing leaders to maximise their potential. Currently working with people in financial, government.

Msc, Marketing, Distinction

Post Graduate Diploma, Marketing