• Managed $70M Annual Operating Plan for the 1P Amazon business, reported to executive suite• Developed and implemented Amazon Marketplace strategies for brands including Wet n Wild, Physicians Formula, Lip Smacker, Black Radiance, and LORAC• Achieved #1 category rankings for key SKUs in multiple makeup subcategories, significantly boosting brand visibility and sales• Created and executed on a comprehensive Amazon Sponsored Ads strategy, reducing ACOS, and driving sales growth on an eight-figure marketing budget• Collaborated cross functionally with multiple departments and all five in-house brands to streamline inventory management and synchronize omnichannel marketing efforts• Created the company’s first reporting dashboard for consolidating ad spend, sales, and traffic• Oversaw DSP agency operations, strategically adjusting ad spend across the marketing funnel to optimize overall performance.• Optimized PPC and DSP ads to the point of total profitability for the first time in 2 years• Managed $500K in monthly PPC and DSP ad spend• Managed Amazon Vendor Central operations, including catalog management, product listing optimization, and ensuring adherence to platform standards• Led a team of people in the effort to optimize PDPs for over 2,000 SKUs • Created a SOP for keyword research/SEO and implementation - trained team members • Utilized Amazon Attribution and Brand Referral Program on D2C websites• Worked with marketing team to manage affiliate marketers and attribution links• Planned, launched, and managed the growth of seasonal product lines

Lead a team of Amazon Sales Consultants. Hold weekly meetings on Amazon knowledge, sales techniques, industry knowledge, company announcements. Conducted evaluations with team members to assess pipeline progress and updates. Analyzed sales calls for team members, graded them, & gave feedback. Maintained healthy team culture by holding trivia competitions, show & tell, and team building activities.

Provided full service Amazon account management for Amazon businesses and launched new brands & product lines on Amazon. Determined KPI goals & created detailed strategies to hit goals. Created wholistic advertising strategies for DSP & all AMS ad types. Monitored daily budgets & spend on best performing keyword & ASIN targets. Mitigated wasted discovery spend on poor performing keyword & ASIN targets. Worked with a PPC specialist to harvest keywords & identify new keyword opportunities. Used Amazon Attribution campaigns to monitor performance for off-Amazon traffic. Determined target ROAS with blended margins, FBA fees, referral fess, storage fees, & FBA shipment fees. Designed full funnel marketing strategies for native & non-native traffic. Reported bi-monthly on sales, profitability, advertising, inventory, and search rankings. Worked with internal & external teams to optimize keywords, copy, & creative assets. Performed market & consumer research to create optimal detail page assets. Managed FBA inventory forecasts, created shipments, and reconciled shipments. Collected $100K+ in annual refunds for client by diligently reconciling FBA shipments. Developed & reported on strategies & goals for specific KPIs on a quarterly basis. Managed promotions, discounts, and prices, regularly & for seasonal events. Consulted clients on strategies for overcoming counterfeit product sales. Helped CPG brands overcome challenges with maintaining fresh FBA inventory. Consulted clients on preparing for FDA recalls with FBA inventory best practices. Worked with brands to enforce MAP agreements & identify unauthorized resellers.

Used Gap selling process to create proposals for Amazon brands. Held Iceberg calls to develop rapport with brands & discover their Gap. Performed pre-call research to learn about the brand’s catalog, category, & competitors. Created proposals with market research, ad audit, ad strategy, brand & competitor analysis, company services, & price. Performed in-depth ad analysis, educated brands on wasted spend, lost sales due to daily budgets, keyword harvesting & negating, & new keyword opportunities. Used internal Seller Central tools to identify keyword & ASIN targeting opportunities. Consulted brands on wholistic advertising strategy to create new-to-brand sales by moving shoppers down the sales funnel. Educated brands on the DSP, it’s strengths & opportunities, & how it fits into the sales funnel. Audited seller & vendor accounts looking for chargebacks, performance notifications, account health, restock limits, & lost inventory. Performed market & consumer research to consult brands on optimizing SEO, copy, & creative assets.

Manage small and large Amazon stores for registered brands. Proficient with Seller and Vendor platforms. Inventory forecasting and ordering. Ample experience writing copy and expert at optimizing product images, videos, A+ content, and storefronts. Manage PPC campaigns and promotions across different platforms.

Oversee the creation and maintenance of detail pages across multiple Amazon seller accounts. Build systems for keyword research, product page maintenance and quality auditing.

Fancy Awesome (fancyawesome.com) is an analytical marketing and software development agency based in Austin, TX. We offer highly advanced PPC management services and custom software development. Fancy Awesome serves customers in the automotive, dental, e-commerce, legal, medical, real estate, and other industries.

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