Island Daze, a surf-centric enterprise established in 1998, stands as a premier producer of top-notch sporting apparel catering to men, women, and kids. With a firm commitment to delivering an exceptional array of superior products and cutting-edge styles at competitive prices, Island Daze thrives on its firsthand understanding of the sports-active lifestyle. This dedication has garnered a significant following across a variety of industries.

Established and lead all aspects of a custom craft-built van manufacturing business, leveraging domain expertise, and strong business acumen - particularly in sales, marketing, human resources, and financial management.➢ 43% compound annual growth rate (CAGR)➢ From start-up to class leader in the craft van industry in 3 years➢ Organized and ran all administration for the corporation➢ Sourced and managed third-party manufacturing, fabrication, and contractors ➢ Built 75 custom vans over the course of 6 years / modified hundreds of vans➢ Created a Mercedes Sprinter aftermarket parts line

Responsible for leading multiple brands as a division of a corporate entity. Managed onsite assembly, manufacturing, warehousing, and logistics. Responsible for financial forecasting, budgeting, and reporting to corporate leadership. Created Key Performance Indicators (KPI) plans for sales staff. Continuously developed domestic and global sales teams. Managed a world-class team of professional athletes. Revitalized business culture into one of personal accountability and vision. ➢ Responsible for average annual sales of $25M➢ Maintained 41% average dominant market share for 3 consecutive years➢ Launched a global distribution agreement that increased external sales by $2M ➢ Supervised 13 direct reports and their staff (85 full-time employees, and up to 50 seasonal temporary employees)➢ Refined supply chain resulting in $250k in gross profit➢ Moved to a direct sales model in Canada adding 15% sales margin for the region➢ Led cost-cutting initiatives resulting in an 8% reduction in cost of doing business (COBD)➢ Simplified product lines resulting in substantial savings on overhead➢ Leveraged global supply chain to improve margins➢ Managed 7,200 square-foot manufacturing facility

Managed a team of international sales representatives. Developed and managed budgets, created strategic sales strategies, and created training plans. Tracked and reported sales activity to the senior executive team. Developed Special Make Ups (SMU’s), marketing initiatives, and strategic pricing incentives to promote market share and sales growth. ➢ During tenure annual international sales grew from $1.9M to $7.3M ➢ Average annual rate of growth was 24% over 7 year period➢ Successfully opened and serviced over 40 nations, which increased the total global distribution to 75 countries➢ Successfully developed international salespersons into management positions➢ Travelled to 20 different nations to develop the business with related and third party distributors➢ Received recognition from leadership due to outstanding sales performance which lead the offer to become the President