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Marcus Vinicius Bertaglia Email & Phone Number
Product Manager
at
Equifax I BoaVista
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
Product Manager
Location
São Paulo, Brazil
Company size
Who is Marcus Vinicius Bertaglia? Overview
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Quick answer
Marcus Vinicius Bertaglia is listed as Product Manager at Equifax I BoaVista, a with 17 employees, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Marcus Vinicius Bertaglia.
Marcus Vinicius Bertaglia previously worked as Product Manager | PM at Ambev and Product Owner at Ambev. Marcus Vinicius Bertaglia holds Postgraduate Degree, Data Science, 9.1 from Faculdade Israelita Albert Einstein.
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Email format at Equifax I BoaVista
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Equifax I BoaVista
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Profile bio
About Marcus Vinicius Bertaglia
I am a Product Owner / Manager with extensive experience in Data Product Management and the development of Digital Products.I have experience using data for strategic decision-making, optimizing product performance and user experience.I utilize agile methodologies such as Scrum and Kanban, with expertise in backlog prioritization and I am proficient in tools like Azure DevOps, Jira, Miro, and Amplitude.My background in business and leadership, combined with a strong technical foundation in data and product management, enables me to serve as the ideal bridge between development and business teamsI am results-oriented and apply OKR (Objectives and Key Results) techniques to ensure the effective execution of goals and outcomes. I also develop and monitor KPIs (Key Performance Indicators) to track progress and ensure alignment with strategic objectives.I am recognized for creating and implementing data-driven strategies across various areas, including digital communication and growth marketing (A/B testing, conversion rate optimization, customer engagement, and retention).I have a proven track record of leading cross-functional teams, extracting key insights, and delivering impactful results through innovation and optimized processes. I am committed to using data to drive business growth and solve complex challenges.I am fluent in English and Italian, with advanced proficiency in Spanish, which enables me to participate in and lead global developments.📌 My competencies include:✔ Digital Product Development: Comprehensive experience in the entire product lifecycle, from discovery and conception to development, launch, and maintenance of innovative technological solutions. Skilled in identifying market opportunities, leading cross-functional teams, and ensuring deliveries aligned with customer needs and business objectives.✔ Martech: Leadership of teams in the Digital Communications squad, implementation of data-driven strategies to increase engagement and conversion. Expertise in data analysis and digital marketing tools.📌 Technical Skills:✔ Digital Product Management: Scrum framework, Kanban, Jira, Azure DevOps, Miro, Confluence.✔ Data Science: NLP, Time Series, Demand Prediction, Recommendation Systems, Churn Prediction, Gen AI, Optimization.✔ Data Analysis: Power BI, Databricks, Datalake, Amplitude, Mixpanel.✔ Programming Languages: SQL, Python.✔ Results Management: OKRs (Objectives and Key Results), KPIs (Key Performance Indicators).contact information:phone / whatsapp: (11) 95950 1811 | e-mail: mbertaglia380@gmail.com
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Marcus Vinicius Bertaglia's current company
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Equifax I Boavista
8 roles · 9 years
Marcus Vinicius Bertaglia work experience
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Product Manager | Pm
Industry: Beverage and Food - Digital Products, Digital Communication, and Data AnalysisReporting: Directly to GPM● Managed products and projects, including automated journeys and a reviewof digital communication architecture.● Supervised A/B testing plans, Growth Marketing strategies to optimizeengagement, conversion, and customer retention, and implemented MachineLearning algorithms.● Led a data team, managing backlog and roadmap, while coordinatingstakeholders and pipeline creation.● Conducted data analysis and defined digital marketing strategies usingDatabricks and Amplitude.● Coordinated the delivery of 4.5 million personalized daily messages to 1.1million points of sale via BEES, generating significant savings and 300,000incremental conversions with Gen AI.
Jul 2023 - Sep 2024
Product Owner
Industry: Beverage and Food - Digital Products, Digital Communication, and Data AnalysisReporting: Directly to GPM
Jul 2023 - Sep 2024
Product Ownwr | Data Lead
Industry: Technology and Data for Mobile AppsReporting: Directly to Head of Products● Developed geolocation products, rating analysis, and download volumeanalysis tools.● Implemented an automated review response system using Gen AI, resultingin outsourced labor savings.● Implementation of a product for predictive churn analysis● Creation of data quality control processes in S3 zones within AWS.● Defined and prioritized projects, solving business problems with stakeholders,PMs, and POs.
Sep 2021 - Jul 2023
Data Specialist
Industry: Technology and Data Analysis for Banking ServicesReporting: Directly to Head of IT● Identification and correction of inconsistencies in data sources, ensuring information integrity.● Creation and optimization of dashboards in Power BI for financial areas.● Development of clustering models and natural language processing (NLP) applications using Machine Learning.● Responsible for structuring relational databases, including the construction of datamarts to support analysis processes and insight generation. I worked on designing efficient data schemas for both transactional (OLTP) and analytical (OLAP) systems.
Apr 2021 - Jul 2023
Data Scientist / Innovation
Industry: Data Analysis and Machine Learning ConsultingReporting: Directly to Partners● Developed Machine Learning models for credit risk discrimination.● Created menu optimization and pricing tools for food and retail companies.● Implemented algorithms for menu optimization based on input prices for 107restaurants of the Raízes Group.
Sep 2018 - Jul 2023
2018 - Oct 2020
Managing Partner
Mentha Pimentha Group
Industry: Footwear Retail, Franchising NetworkAs a managing partner of the Mentha Pimentha chain, I was responsible for strategic planning and business expansion, including the implementation of a flagship store. I directly provided business consulting for the franchise network, offering support in management and operations. I led negotiations with shopping centers for new retail locations and developed partnerships with payment providers, optimizing commercial terms. My work resulted in significant brand growth and the consolidation of a profitable franchise network.● Team management and leadership development.● Financial control and cost optimization.● Expansion and structuring of operational processes.
Jan 2004 - Oct 2017
Team & coworkers
Colleagues at Equifax I BoaVista
Other employees you can reach at boavistaservicos.com.br. View company contacts for 17 employees →
3 education records
Marcus Vinicius Bertaglia education
Postgraduate Degree, Data Science, 9.1
Administração De Empresas
Data Science
FAQ
Frequently asked questions about Marcus Vinicius Bertaglia
Quick answers generated from the profile data available on this page.
What company does Marcus Vinicius Bertaglia work for?
Marcus Vinicius Bertaglia works for Equifax I BoaVista.
What is Marcus Vinicius Bertaglia's role at Equifax I BoaVista?
Marcus Vinicius Bertaglia is listed as Product Manager at Equifax I BoaVista.
Where is Marcus Vinicius Bertaglia based?
Marcus Vinicius Bertaglia is based in São Paulo, Brazil while working with Equifax I BoaVista.
What companies has Marcus Vinicius Bertaglia worked for?
Marcus Vinicius Bertaglia has worked for Equifax I Boavista, Ambev, Rankmyapp, Infiniti Bank - Specialists In Reward Cards, Vouchers, And Gift Cards, and Beacon Group.
Who are Marcus Vinicius Bertaglia's colleagues at Equifax I BoaVista?
Marcus Vinicius Bertaglia's colleagues at Equifax I BoaVista include Victor Luiz De Souza, Deide Bitencourt, and Jhonata Santos.
How can I contact Marcus Vinicius Bertaglia?
You can use AeroLeads to view verified contact signals for Marcus Vinicius Bertaglia at Equifax I BoaVista, including work email, phone, and LinkedIn data when available.
What schools did Marcus Vinicius Bertaglia attend?
Marcus Vinicius Bertaglia holds Postgraduate Degree, Data Science, 9.1 from Faculdade Israelita Albert Einstein.
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