Marcus Vinicius Carvalho Email and Phone Number
Professional with more than 10 years of successful and progressive experience in areas of Marketing, Sales and Innovation in a multinational company in the chemical industry: Dow Chemical Company.Effective management of the innovation pipeline in collaboration with the technical research and development team in the Packaging, Special Plastics and Polymers market.Efficient Digital Marketing Implementation: Leader in the effective implementation of digital marketing in the plastics business through the adoption of L&OM tools and processes. Tangible results include increased efficiency of marketing work, expansion of digital presence and generation of opportunities ($).Building a robust presence in the Packaging Sustainability area. Coordination of efforts across the packaging value chain to promote responsible environmental practices with business generation.Inspiring leadership in Latin America, leading a remarkable journey of growth. Effective cross-functional collaboration to implement a visionary marketing plan incorporating sustainability and digital marketing strategies.Experience as a leader of multifunctional teams with a deep understanding of diverse cultures. Ability to design projects and marketing strategies embracing digital marketing and sustainability, aligned with the strategic positioning of companies.Ability to interact with various stakeholders in the value chain, creating business models and promoting innovative product launches through a strategic vision.Consistent demonstration of ability to generate profitable results, promptly facing challenges that arise.Diversity and Inclusion Promoter: Promoting Diversity and Inclusion through the design and leadership of innovative structures. Ability to unite diverse minds with unique goals and styles, contributing to an enriching environment.Keywords: Marketing Director | Sales | Sustainability | Innovation | Value Chain | New Business | Strategies | Team Management | ESG
Dow
View- Website:
- dow.com/greaterchina/ch
- Employees:
- 124
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Diretor De Marketing, Inovação E Cadeia De Valor Para Plásticos - América LatinaDowState Of São Paulo, Brazil -
Latin America Marketing, Innovation And Value Chain Director For Plastics BusinessDow Jan 2022 - PresentSao Paulo, BrazilCo-Chair of GAAN (Global Afro American Network) Latin America, structuring a strategic platform, ensuring regional implementation. Influential defender at the executive and leadership levels, driving goals, actions and commitments, driving significant advances in the inclusion of black and brown people in the region.Member of global discussion groups, enriching discussions with perspectives and experiences from Latin America, consolidating the region's position as a global protagonist in diversity and innovation.Driven the growth of innovation for Plastics in Latin America. Strategic partnership with sales, technical and product leaders, resulting in thousands of tons of resins sold.Led value chain efforts, collaborating with brand owners, OEMs and other relevant parties. Achievements: +19 commercial cases, with +14 different brands and +11 impacted customers in 2022, solidifying strategic partnerships and growth ecosystems.Development and supervision of market development managers in Latin America. Guided individual growth plans, amplified marketing acumen and identified future talent. Recognition in organizational climate surveys (LES).Managed the innovation pipeline in collaboration with R&D, optimizing the allocation of resources to generate maximum value in different market segments, bringing significant results (MU$) as well as implementing a new culture of innovation.Implementation of digital marketing strategies, incorporating L&OM tools and processes. It increased the efficiency of marketing work by more than 100% and expanded the digital presence, generating a conversion rate into opportunities higher than the industry benchmark.Partnership with the Business Communications team to promote digital campaigns aimed at all links in the value chain. Achieved a notable conversion of +4% of leads into opportunities, reaching beyond direct customers. -
Associate FounderAfilicheck May 2024 - PresentSão Paulo, São Paulo, BrasilMicroSAAS that continuously monitors the status of your affiliate links or sales links to ensure that failures or broken links do not compromise your revenue. Receive real-time notifications that allow immediate action, avoiding financial losses.
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OwnerLotérica Bons Amigos Ltda (Branch Office Of Caixa Econômica Federal Bank) Feb 2007 - PresentAlagoinhas E Região, BrasilWe provide basic bank services: savings, loans and bill payments. And, also lottery tickets sales.
Frequently Asked Questions about Marcus Vinicius Carvalho
What company does Marcus Vinicius Carvalho work for?
Marcus Vinicius Carvalho works for Dow
What is Marcus Vinicius Carvalho's role at the current company?
Marcus Vinicius Carvalho's current role is DIRETOR DE MARKETING, INOVAÇÃO E CADEIA DE VALOR PARA PLÁSTICOS - AMÉRICA LATINA.
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Marcus Vinicius Carvalho
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