We do market research for those who do not do market research! We are a strategy and insights partner.We publish reports using consumer insights to efficiently and effectively generate volume and monetary results for entrepreneurs, freelancers, service providers and small businesses.

Website creation focused on a volunteer project using empathy as the main tool, acting in strategic planning, CRM interface between mentors and mentees, and dissemination in social media;The purpose of the tool is to match volunteers who applied as mentors and mentees, so that, in pairs, they can share experiences, knowledge and acceptance;Responsible for mentoring 14 people in the project startup phase and leading 14 mentors since the website launched.Main Outcome: More than 60 people who sought help, received care, and met with success measured in personal well-being.

For a global and cross-category approach, I present a deep understanding of a specific product, brand or topic, feeding R&D for an unmet need by the Beauty and Personal Care sector, collecting data through trends, desk research, social listening, research and market insights.Responsibilities:• Cross data from trend platforms, social listening, surveys with representatives, market research, desk research and proprietary work;• Partnership with market leading experts and trend houses, to identify trends and best practices, decode consumer behavior, cultural changes and market innovation opportunities;• Develop presentations on specified claims, brands or products;• Developed Covid-19 reports: Trends and Consumer Support on the new normal;• Gather and analyze data, build narratives that provide impactful / implementable information;• Manage ad-hoc surveys;• Manage internal customers: R&D - Design Research and Innovation Team, supporting their demands;• Manage suppliers / research partners;

Managing the team working on each project, focusing on understanding Client’s goals and designing surveys to find out consumer’s preferences in qualitative and quantitative projects;Develop research tools to collect data on consumers, competitors, and the market, and by consolidating information into actionable reports and presentations, including qualitative data, trends, and competition;Project management: development of quotations and proposals, budget monitoring, preparation of questionnaires, screeners and scripts; Execution: interviews, field monitoring, analysis, reporting and presentation of results;CRM monitoring of current customers;Main Result: Simultaneous performance in up to 3 projects for companies in the following segments: Automotive, Services, Agribusiness, Social Media and Apparel.

Responsible for analysis of continuous tracking market data, trends and ad-hoc studies through quantitative and qualitative research;Acting on understanding the needs of Company’s internal clients – Marketing, Sales and Engineering, preparing quote requests, creating description of research to be performed, including data to be collected, objectives, sample and methodology suggested;Analysis of topics related to urban mobility;Research related to Product Development and Product Design;Management and analysis of research supplier contracts;Interface with Purchasing, Legal and Finance departments, during internal process analysis;Continuous monitoring of Brand Image, Purchase Consideration Funnel, Loyalty, Satisfaction and Quality evaluations, Marketing campaigns tracking;Global peers alignment;Partnership supplier management in South America, including, but not limited to, Nielsen, IPSOS, GFK and Kantar.Key Result: Successfully delivering around 30 continuous tracking survey results and 15 product surveys, which resulted in the analysis and creation of more than 50 presentations on survey results, with insights that answer questions of high strategic value to product marketing, marketing planning, sales and communication, and presented to BoD and then forwarded to the Presidency.Marketing and Sales leader at HR action over Worklife Flexibility – objectives definition, script creation, in-depth interviews and focus groups conducted, creation of presented report to HR.Certificate and recognition granted by Ford Motor Company of Brazil, as a Key Talent in Marketing and Sales, for creating and managing new urban mobility projects, in 2016.

Team management: working in all recruitment and selection process of analysts and interns;Project management in one, five and ten-year cycles;Responsible for manufacturing cycle planning, creation of project prioritization processes, which should be implemented in South America in the next five and ten years, in five industrial plants;Conducting strategic studies to evaluate the implementation of new products in the region;Main Project: Engineering project management managing the $ 180 million cycle plan in investments, $ 30 million in opportunities found in one year, $ 150 million in opportunities in five years.Certificate and recognition granted by Ford Motor Company of Brazil, as a Key Talent in Engineering, for Cycle Plan activities, in 2014.