● Managed and executed paid social campaigns on Facebook/Instagram and ensured activation across all client accounts. Ensuring account performance, detailed testing recommendations, and effective analysis for client teams.● 4X’ed client account spending from $20K to $80K and 3X’d client conversions from 400 to 1500 while maintaining ROAS benchmarks MoM.● Strategized and briefed client creative teams on new static and video creative to improve account performance and creative team effectiveness.● Hired and managed an internal creative team helping to increase team efficiency and productivity.● Produced and edited top-performing image and video creatives that have totaled more than $200k in ad spend.● Analyzed relevant social media KPIs to inform decision-making, prepare detailed reports on weeklyperformance and test results, and provide actionable recommendations to stakeholders.

● Led and managed all content initiatives and paid media campaigns across Facebook, Instagram, Yelp, Nextdoor, Blog, and Press.● Developed and implemented a paid social strategy that reduced customer acquisition costs by more than 30% in the first 3 months of hire. This was done by utilizing User Generated Content, geo-specific design, and refreshed campaign structure.● Successfully created and utilized an organic/paid content calendar that helped increase posting efficiency and frequency.● Executed daily campaign optimization of ad campaigns and collaborated with the internal design team to help make creative adjustments when necessary.

● Owned and managed all TikTok advertising campaigns and drove 40% lower Customer Acquisition Cost, 20% higher Average Order Profit and 20% higher Average Order Value in the first 3 months of hire.● Successfully managed monthly advertising budgets over $200K/month and provided detailed analysis of quarterly TikTok performance.● Oversaw the integration of TikTok ad-level data into Looker which created increased accuracy when optimizing & reporting on campaign performance. This combined data such as ad names from TikTok with our last-touch attribution orders from Looker to provide the most accurate CPA reporting.● Managed all paid social publishing for both evergreen and influencer campaigns by utilizing Asana to stay organized.● Was instrumental in the production, launch and analysis/reporting of all creative tests to help inform bi-weekly sprint strategy.

● Successfully managed the annual budget for a high-profile CPG brand with ad spend north of a quarter million dollars.● Lead coordination of creative conceptualization, briefing and communication of a 5 person design team.● Build and publish client social advertising campaigns - ensuring optimized targeting, ad spending, and delivery.● Oversee and maintain all digital marketing campaigns on Facebook, Instagram, YouTube and Pinterest.● Execute annual and quarterly client reporting and strategy.● Optimize and manage external recruitment efforts for Sandy project teams.● Led day-to-day communication between client and internal teams keeping direct communication with C-Suite personnel, external agencies, and design teams.● Create and present key competitive/social analysis to key internal stakeholders and C-suite personnel.