Financial Services have been through both the best of times and worst of times over the past four years. While many people are chasing better returns on the back of the lowest interstate rates in history, they are still looking for a brand that represents security and trust. Fisher Funds is one of New Zealand’s largest and most established KwiwSaver providers and fund managers. We’re a passionate bunch and we’re on a mission to inspire Kiwis to make better decisions to enable themselves to have epic futures.During my time at Fisher Funds, I have hand-picked a best-in-class marketing team that has supported me in the implementation of my marketing and brand strategy. I believe a strategy is only as good as its ability to adapt to a changing market environment and still deliver results. Ours has done just that.Key results• Repositioned and redefined the Fisher Funds brand using market research and insights • Development and implementation of a five-year marketing and brand strategy • Halved client churn rate over three years• Co-Creation of direct sales channel delivering unprecedented growth in all products and ultimately more than doubling net FUM flows.• Implementation of full Salesforce Marketing stack (Marketing Cloud, Datoram, and Social Studio) to create an outstanding client experience• Implementation of client engagement strategy leading to Fisher Funds having the most confident clients in the market (Key Research, Savings Monitor)

Yellow is an iconic New Zealand brand, and a brand that has had to go though one of the largest transformations New Zealand has ever seen. Yellow and its team have had to move the business from printing millions of copies of the Yellow Pages, to becoming the largest supplier of digital marketing services to small businesses in New Zealand. During my short time at Yellow I helped reorganise the marketing team and rebrand the business ultimately making the ‘yellow fingers’ finally walk away! My tenure was cut short by the offer to work in financial services for a brand that was on its way to becoming the largest in its category. Key results:• Creation and implementation of brand strategy leading to full business transformation project • Rebrand of national business • Implementation of marketing automation and reorganisation of marketing division• Master brand website rebuild including implementation ecommerce platform • Growth of digital customer base by 25% year on year

During my tenure, 90 Seconds was the fastest-growing video production platform globally. 90 Seconds was included in the Deloitte Fast 50 and achieved exponential growth across both revenue and customer numbers. As the New Zealand General Manager, I developed the brand positioning to grow the 90 Second's freelancer community and make sure we’re constantly raising the bar on production value.I worked closely with our CEO, and the global senior management team to develop and execute growth strategies, forge dynamic partnerships and grow relationships.Key Results.• Over 100% year on year growth of New Zealand revenue• Doubled the freelancer network within New Zealand (the lifeblood of the business)• Created and implemented sales and marketing strategy • Secured the single largest deal the business had achieved to that point

Xero is beautiful online accounting software that gives small businesses and their advisors real time access to accounting information, anytime, from anywhere. Xero launched in 2006 and has grown rapidly. While at Xero I grow a global team that delivered high-quality leads through a groundbreaking digital video marketing strategy. As the business continued on its path of exponential growth it became apparent it needed to deliver customer engagement at scale to take the load off the customer success team. By conceptualizing and delivering on ‘Xero TV’ as a project, I was ultimately able to decrease the number of tickets being created, and curb the FTE growth in this area of the business. This was critical to the growth plans of the business.Key Results:• Development and implementation of channel strategy and success metrics • Increased lead volume and online signup through content marketing channels by over 120% year on year• Reduction of the escalating incremental increase in tickets reaching the customer success team by 50% (ask me about this)• Implementation of production schedule and resource management system based on data insights to maximize ROI• Growth and management of Xero global video team across four countries• Utilization of design thinking and agile engineering disciplines

Fairfax Digital now Stuff delivers rich news and feature video content to millions of viewers a month. Unbelievably, I joined Stuff at a time when news video was just about to gain traction in New Zealand. Stuff had always been a frontrunner in digital news, adding large-scale video production was a clear next step and I took the business through this journey. While at Stuff video went from being the ‘nice to have' addition to a news story, to a must-have. The revenue grew from almost nothing to the largest revenue stream for online, and I grew the video team from a single person to over 30 video journalists nationwide.Key Results:• Development and implementation of three-year video product and traffic strategy• Infrastructure and personal development planning - hired or retrained over 30 people in six months• Negotiation of rights deals for a number of New Zealand's most viewed online events• Development of product roadmap embracing ‘small screen first’ logic• Project managed the installation of two full-service production studios

The New Zealand Racing Board, better known as the TAB, is an iconic brand. New Zealand's Thoroughbred, Standardbred, and sport-horse industries collectively generate more than $NZ2 billion in gross domestic product (GDP) each year That represents about 2 percent of the country's total GDP. During my tenure at the NZRB, I produced a flagship television program showcasing the breeding industry. Working with a small team we planned, shot, and edited a weekly show that went to air weekly for over 60 weeks consecutively! Key Results:• Producer of " Born to Run" a flagship weekly half-hour show for Trackside TV• Scheduled resources to enable non-stop production through the busiest periods of the racing season• Directed over 1500 hours of live television including feature racing from Hong Kong, Singapore, and France• Tightly managed budget to ensure high ROI without affecting production valueIncreased viewership 10X across the first year of broadcast

‘The Horse Show’ that was broadcast on Sky TV allowed me the opportunity to cross from my previous careers as a professional sportsman into the corporate landscape. This well-loved show featured content shot both locally and globally and had the highest viewership of any equine programming in New Zealand. While working on ‘The Horse SHow’ I was involved with producing over 120 half-hour magazine TV shows. During the final year of production, I took on the editing and producing the show, completing over 50 shows including coverage from the World Equestrian Games.Key Results:• Production of over 120 consecutive weekly shows without missing a deadline. The show contained new content every week and never had a rerun show!• Project management of website build including e-commerce platform and SEO strategyIntroduction of budget control measures to decrease cost to serve

As I completed my time as a professional sportsman I developed my skills in a number of areas including a short stink at university. In order to pay my living costs, I took on part-time work as a camera operator for a firm that contracted mainly to Sky TV. Who would have known that it would be this part-time work that would ultimately take me to become a CMO of the largest specialist fund manager in the country, rather than a university!It would be overstating my role here to have ‘key results’ other than to say I never turned up late, I enjoyed learning a new trade and I worked incredibly hard!Role that I did while contracting:• Camera operator• Sound operator• Field producer