Marcus Wilkinson Email & Phone Number

Sydney, Australia

Provide strategic leadership and operational support on a global, regional and local level in two of the most important areas of revenue and growth for IDG.Drive the aspiration to create world class marketing and customer experiences, support field presence and sales enablement with leadership in key customer facing activities. Define products for local markets and give strategic direction on requirements and implementation strategies for all marketing services and solutions from content creation, research and social through to discovery platforms for native, digital and ABM initiatives.Leading the centralisation of marketing services across the Asia Pacific region as part of a global strategy to create scaleable platforms for growth with consistency in both capability and execution.Successfully chart and drive collaboration across the internal and external APAC landscape by drawing together the best of IDG, IDC, IGS and licencees for the delivery of increasingly complex, multi country integrated programs for key global customers.Support the global centralisation of all demand generation activities and act as the conduit between central and decentralised business units from EMEA to APAC to actively drive revenue growth and delivery capabilities.Full accountability for APAC P&L with supporting resource hubs split across multiple continents engaging in group activities and project execution.

Sydney, Australia

Role consisted of multiple functions as part of the IDG ANZ operation in addition to launching global initiatives for APAC region:Introduced a local Technetwork for ANZ and successful springboard into APAC as hub of expertise to support regional programs. Responsibilities included commercial performance, adoption of platforms and process, along with execution of programmatic activities for partners, licensees and customers across APAC.Defined the strategy and implementation of new brand agnostic, audience-driven solutions to integrate with traditional brand offerings.Structured local demand generation operations in Australia for optimal delivery of quality and driving the GTM commercial strategy for required revenue growth in FY14 thru 15.Fulfilled publisher function for Computerworld and Techworld in ANZ plus sharing best practise and strategic direction for integrated digital programs across the Enterprise group.

London, United Kingdom

Publishing Director of Enterprise/B2B Division

Publisher of CIO, MarketBase Database, IDG Connect UK Lead Generation and B2B events

Managed all commercial activities in the UK operation including responsibility for team of up to 24 salespeople ranging from junior account managers through to advertising managersGrew revenues and marketshare with aggressive yield management program whilst simultaneously driving the change from 100% print to focus on all emerging digital opportunities, adjusting structures and transitioning resources at optimal times to move with clients & revenues

Transformed performance of the weaker sales areas across the group by focussing on commitment to sales excellence and innovation in approach to market.Introduced portfolio of complementary offline & online solutions appropriate for the different brands. Managed period of change as organisation merged divisions.Team of 12 sales people ranging from classified to deputy managers