Executive responsibility for all commercial functions within Mirus, including the Sales, OEM Account Management, Aftermarket Support and Marketing teams. Responsible for defining and delivering Mirus’ global growth strategy, and establishing the company as a genuine Tier 1 OEM and preferred supplier in the aircraft seating market.

Responsible and accountable for the strategy, leadership and execution of Ontic’s civil aftermarket business, maximizing revenues from existing business and identifying organic growth opportunities from Ontic’s various business and license acquisitions.

Part of STG's Executive team, leading the global Sales, Order Management, Marketing and Business Development teams across 3 sites in Europe, US and China. Specifically responsible for STG's commercial and growth activities including global sales strategy, execution and performance together with global marketing strategy. Alongside Executive responsibilities, I personally lead and negotiated all STG's major OEM and aftermarket bids from 2013 to 2020 in a hands-on leadership role.Part of the refreshed Executive team that completely re-built and transformed STG from a single, legacy product company in 2013 into an award-winning systems level, multi-product business which at time of leaving was rated as Boeing’s highest performing Interiors supplier worldwide. Key accomplishments include building and leading a new Commercial organization that delivered dramatic sales growth, increased revenue and profit margins across all product lines, and leading STG into new markets, increasing win rates whilst lowering cost of sales.Spearheaded STG’s move into major new programs and markets through introducing new technologies and the re-invigoration and re-strategizing of its single legacy product line to deliver dramatic organizational growth. This includes personally targeting and negotiating transformational programs replacing incumbent suppliers and introducing new technologies to win new long term Tier 1 contracts on Boeing 737MAX, 777-X & 787, Embraer E2, Bombardier, MRJ, COMAC, and Leonardo, multiple Tier 2 positions via integrators including Safran, UTAS and major aftermarket retrofit programs with the leading airlines including Delta Airlines, Ryanair, Spicejet, Lionair and British Airways for photoluminescent floor path marking systems, retrofit LED mood lighting and LED lighting control systems.

Responsible for delivering the aftermarket strategy, sales and profit objectives for the Crane Aerospace group companies within Europe; working with airlines, MRO's, OEM's and integrators across Initial Provisioning, retrofits, MRO and enhanced long term service agreements.Product lines included brake control systems, sensing systems, fuel systems and seat actuation.

Responsible for delivering the aftermarket sales forecast for GE Aviation Systems product portfolio from airlines and MRO’s in Europe through identifying and securing retrofit programs, MRO contracts, initial provisioning, power by hour contracts.Product lines included flight management systems, electrical systems, mechanical and fuel systems.