Designed for user-centered environments for both mobile and desktop. Assets include low and high-fidelity wireframes/mockups, design pattern libraries, UX documentation/specifications, responsive atomic components (jQuery & React UI frameworks), and training modules. Standardized digital assets within DXD Intranet site for stakeholders, visual designers, development teams, accessibility, legal, risk, and compliance.Trained User-Experience/Product Design Leads on visual standards and best practices.

• Designed high-quality print & digital marketing materials • Managed multiple design projects from inception to final printer preparation • Developed materials for product launches and promotional campaigns • Worked with Creative Director to ensure that creative is on strategy, brand consistent, within budget, and in compliance with FINRA, IRS, DOL, and other financial regulatory agencies

• Developed and designed direct mail, in-store signage, advertisements, and digital assets for Food Lion’s brand communication efforts• Provided creative direction for multi-million dollar campaigns and promotions within the scope of Food Lion’s brand strategy• Collaborated with marketing specialists, creative team members, and external vendors to achieve project goals • Managed multiple projects from concept through completion

• Developed dynamic graphic elements for email communications and marketing collateral• Directed for the company’s product photography and online presence• Managed the company’s email marketing operations (B2C) • Generated approximately 50k in revenue monthly through effective email marketing• Conducted A/B testing on email campaigns to optimize performance

• Lead designer for tradeshows & events for the Honeywell Sensing & Productivity Solutions business unit• Developed concepts and designs as directed in the creative brief. Married the written word with visual design to create powerful solutions for the business’s marketing communication needs• Created email blasts and landing pages using Marketo• Created PowerPoint presentations for Honeywell executives and leadership• Utilized UX/UI principles to develop microsites and mobile app designs• Communicated creative direction on projects to other creative team members• Worked cross-functionally to manage all Honeywell WebEx events and instructional product training

• Developed the brand style & guidelines for North Carolina’s largest chiropractic network• Design and implemented of all the clinic’s direct-response marketing materials• Managed the clinic’s online presence and website, produced content for the clinic’s website and social media platforms• Developed and implemented email marketing campaigns for clinic events• Liaised between the clinic and vendors for the production of all printed items

• Designed and created all of the law firm’s advertising and marketing materials• Increased Internet traffic to the law firm’s website twelve-fold through direct and online marketing strategies• Effectively managed PPC campaigns through Google AdwordsEffectively managed PPC campaigns through Google Adwords

• Assisted in creative strategy and design, including graphics, mock-ups & web projects• Art directed a marketing campaign worth $80,000• Coordinated the production schedule for multiple clients• Exhibited leadership by training and managing a team of interns at an award-winning advertising agency