Marcus Winberg Email & Phone Number

Stockholm, Stockholm County, Sweden

As a Creative Strategist I work in a small global team with representatives based in some of our key regions such as JAPAC, EMEA and North America. Our goal as a team is to educate and inspire our biggest partners, the industry and advertisers on how and why they should work together with Spotify to achieve success. My role involves working together with these partners to create innovative multi-market campaigns that will create value to both our listeners and our clients in terms of brand love, engagement and awareness. The last 1,5 year my focus has been on Spotify’s global creative partnership with the Coca Cola Company and their agency WPP. I’ve been responsible for the development and implementation of their music strategy on Spotify for both Coke Studio and Sprite Limelight. Providing relevant audience and cultural insights, conceptual framework as well as being a part of the creative development and execution of multi-market advertising campaigns. Collaborating closely with relevant stakeholders such as Ogilvy, Mediacom and UMG. Furthermore, to be able to achieve partner and user success my job also involves working closely together with internal stakeholders such as product/tech development, A&L, content, insights, comms etc. To ensure that the campaigns and ideas generated are built around, and aligned, with our brand values, users and creators.

Stockholm, Sweden

Stockholm, Stockholm County, Sweden

All of Us is a network focusing on helping creative industries create a better image of society and to increase cultural and ethnic diversity.

Stockholm, Sverige

As a digital creative specialist for Schibsted Brand Studio I worked with insight-based, creative-sales concepts in various forms. I was responsible for creating relevant and tailor made digital advertising solutions for Schibsteds customers, as well as giving them greater clarity on how to navigate an ever changing digital environment. In addition I worked with the sales of Schibsted's existing products across all brands and channels as well as the creation of new digital innovative concepts. Such as native advertising, new innovation in, for example, AR and AI and new commercial content platforms. One of my main focuses was the understanding of social media behaviors with the main goal of understanding the younger generation and how they extract and consume media. Some of my accomplishments: - Managed commercial projects. Responsible for the biggest gala in Swedish music industry- Rockbjörnen. Aftonbladets most important editorial coverage, Swedish Eurovision song contest. And Schibsteds social media plattform targeting a younger audience named Boom. - Transforming data from target groups and consumer-understanding/behaviour to valuable insights,-Worked closely with Swedens biggest social media network, Lajkat. To develop their commercial offering and to increase digital revenue. - Work continually with Aftonbladets and Svenska Dagbladets editors on commercial projects and new digital business opportunities.

Stockholm, Sweden

1 of 6 members elected by Schibsted Swedens board of directors to advise on strategic future projects.

Manage business-to-business relationships with strategically-important customers, and produce measurable business benefits.As well as being the link between customers, media agencies and advertising agencies, in order to create complex digital advertising solutions. Highly proficient in native and mobile advertising.

Stockholm, Sverige

Responsible for the advertising sales at Egmont Kids. Including websites, events, conceptual sales and print ads. Responsible for Egmonts advertising collaboration with Walt Disney on the Nordic market. Sold and coordinated advertising campaigns tailored for the Nordic countries.

Melbourne, Australien

Managed an international project where country specific financial data was gathered and researched for business development purposes.Accountable for online development of the company website as a consultant and web-coordinator.Constructed the current Jeanswest company profile provided to potential financial investors which includes content, design and structure.

Umeå

Managing and coordinating nightclub events together with focus om strategic long term decisions

Umeå, Sverige

Handling bills and accounting along with overseeing transactions

Oslo, Norge

Göteborg, Sverige

Civilekonomexamen/ Bachelor And Master Degree In International Business, Business Administration And Management, General

Activities and Societies: Took part in the buddy program, introducing international exchange students to swedish culture. Involved.

Master'S Degree, Business, Management, Marketing, And Related Support Services