Marcus Aiu Email and Phone Number
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Over 25 years of software product, program and project management experience for products that run on Macintosh, Windows, Windows Server, iOS, Android, web and television set-top boxes including some of the most successful software products of all time— Microsoft Office, Lotus SmartSuite, Quicken, Mint, Evernote, PointCast, MacDraw and FileMaker.Varied career experience includes:• Program and Project Management–Develop product vision and roadmap, communicated status, wrote functional specs, use cases and user stories, scheduled various products from presentation software, websites, television set-top box clients, server products, and website tracking systems. Ensured each shipped on time and met customer needs.• Product Marketing / Management / Product Planning – Wrote MRDs, set product messaging, developed sales tools including competitive analysis, auto-demos and sales demonstrations. Wrote surveys to help understand particular emerging markets and customer needs. Created a third party marketing program and also put together the first PowerPoint developer conference. Demonstrated product to press, analysts, customers on sales calls, and to customers at trade shows including COMDEX, PC Expo, NCTA and a Guy Kawasaki keynote at MacWorld Expo.• Product Interactive Designer / Usability–Oversaw the development of the interface, look and feel, and usability for many of the products I’ve worked on. Conducted usability studies to determine the areas a product needed to be enhanced and to convince developers that the changes needed to be made. In some cases I even developed and implemented these designs in the products I worked on.• Manager– I've managed various sized teams from 1 person to 8. In reviews, consistently rated as an outstanding manager.• 1 patent issued (5,787,418) with Lotus/IBM (un-named), 1 patent issued (7,394,967) and another pending with Microsoft.Specialties: Software design and development
Quicken
View- Website:
- quicken.com
- Employees:
- 288
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Principal Product Manager, Quicken Business And Personal And SimplifiQuickenPalo Alto, Ca, Us
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Principal Product Manager, Quicken SimplifiQuicken Jan 2024 - PresentMenlo Park, Ca, Us
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Head Of Product, Integrated Financial Services (Ifs)Quicken Feb 2022 - Jan 2024Menlo Park, Ca, Us• Lead the product team responsible for developing integrated financial services such as bill pay and account-to-account transfers that can power future growth for the company and allow our customers to not only track their finances but also execute and implement their financial goals.•Considered a member of the extended leadership team. Responsible to report on IFS projects to senior leadership and the Board of Directors. • Manage a team of 3 senior product managers and work with an India-based development team.• Responsible for negotiating and managing partnerships and approving invoices totaling over $1M.
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Principal Product Manager, Quicken MacQuicken Feb 2016 - Jul 2023Menlo Park, Ca, Us• Key projects include transitioning Quicken Mac from the Intuit Mint backend to a new Quicken Cloud infrastructure in support of web and mobile companion apps, moved customers from a product purchased at retail to a subscription product, dropped support for 2 OS versions with no impact to subscriptions or revenue, and helped Quicken transition to a new bill pay service provider moving from FIS to BillGO. Led early discussions with bill pay vendors, investigated different vendor technologies, evaluated offers and revenue impact, and was the point person between business development and our engineering teams.• Run-the-business work includes communicating to the leadership team regarding the product road map and key product metrics including new user retention, active use and NPS. Wrote release notes and forum posts, engaged with customers, answered questions and gathered information on issues encountered after every release. Met with the Care team bi-weekly to better understand issues and communicated upcoming product changes. Reviewed all Quicken Mac product marketing content for retail boxes, website pages, and monthly newsletters. Wrote all beta overviews, tasks, surveys and worked with beta customers to uncover issues. Worked with Dev and QA teams on triaging all bugs, prioritizing and scheduling work. Directed the development of all design specs focused on feature visual and interaction design and prioritized based on customer surveys, interviews and forum discussions. • Shipped 37 major releases of Quicken Mac over the course of 5+ years. Completely turned customer sentiment around. Quicken Mac’s NPS grew 84 points from -48 to +36 and active user grew 31% during my tenure.
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Senior Product Manager, MacEvernote Sep 2014 - Feb 2016Redwood City, California, Us• Focused on stabilizing the product after a huge code re-design and architecture release.• Delivered cross-product initiatives including WorkChat, Evernote’s internal messaging system, and commerce-focused tier selection upsells.• Worked with team to grow and test product features and initiatives via a/b testing on top of our homegrown native Mac experiment infrastructure.• Engaged customers on forums and social platforms such as Twitter to improve product perception with customers. -
Senior Product Manager, Mint & QuickenIntuit Dec 2011 - Sep 2014Mountain View, California, UsProduct Manager for the #1 free and paid apps in the Mac App Store Finance category: Mint QuickView and Quicken Mac 2015. Quicken Mac 2015• Revived a product that was was left for dead and set it on a course to rebuild the brand, win back customers and bring the product inline with Windows and earlier versions. Apple awarded the product an Editors Choice award on 8/22. Sales quadrupled.• Focused on customer outreach via social channels and provided open and transparent product direction to bring customers into the development process and help them better understand our product decisions.• #1 Paid Finance App in the Mac App Store.• Shipped the top requested and strategic features: Investments and Mobile.• Worked with management to implement a continuous update plan where we would ship feature updates throughout the entire year once we changed to pro-rata accounting. Also proposed adding voting to our feature matrix page to channel customers into a positive dialog and engagement with the team which proved to be a highlight of PR and other communication.Mint QuickView• Responsible for creating Mint QuickView from scratch and used lean start-up methods to release, iterate and release again. We shipped the product to customers in a short 6 months. Mint QuickView is a companion app to the award-winning personal finance site mint.com and was awarded Apple’s Mac App Store Editors Choice Award on 7/12 and named one of the best apps of 2012 by Apple.Quicken Mobile for iOS and Android Phone and Tablet• Released 3 versions - 2013, 2014 and 2015. For 2013, worked under an incredibly aggressive deadline to transform the Mint mobile apps into Quicken mobile. Worked to rebrand the app but to also methodically step through the fundamental and complex differences between the Mint and Quicken data models to define how the data would be transformed. -
Senior Program Manager Lead, Mac OfficeMicrosoft May 2005 - Dec 2011Redmond, Washington, Us• Responsible for Mac PowerPoint 2011 and 2008. Part of the leadership team that shipped both products. Overall responsible for feature set, product design, and schedule. Lead a team of 3 program managers that delivered the design of all the features. Directly responsible for PPT Mac Ribbon and Presenter View in 2011 and almost all features in 2008 including Elements Gallery and Themes.• Managed the schedule for Mac PowerPoint for the past 6 years including the 2 major releases but also all service packs, sustaining engineering releases, Microsoft monthly security patches and quick fix engineering updates.• Responsible for relationship with Win PowerPoint team, OfficeArt team, Core engineering teams and user experience.• Top spokesperson for Mac PowerPoint representing the team with Microsoft executives, reporters, analysts, MVPs and top customers.• Also managed the program management of Mac Remote Desktop Client v2.0 built in China and shipped in 2007.• Developed the plan and set the groundwork for developing PowerPoint for iPad.• Founding member of the Program Manager community at the Microsoft Silicon Valley Campus and co-chaired the employee committee focused on improving work/life balance and rewards and recognition. -
Lead Program Manager, Microsoft Tv (Media Room)Microsoft Apr 2002 - May 2005Redmond, Washington, Us• Program managed a new technology we developed for delivering search results to the set-top called Reach. I was also responsible for the client Search UI to help customers find the show they wanted to watch or record.• For Foundation Edition (FE) 1.7, which is the software Comcast deployed in Washington state, I was the program manager responsible for server installation, upgrade and migration, monitoring (WMI, PerfMon, SNMP), stability and performance.• Project Lead for the FE 1.5 Server release. Worked with a small team to reduce the number of servers required for our solution from 8 to 4 and improved stability and performance. This is the product that Comcast tested and trialed before they signed the multi-million dollar deal with Microsoft.• On FE 1.0, I was the lead PM responsible for the user interface on the Motorola cable set-top box embedded system which was the main way TV viewers interacted with their cable box. I managed 3 individuals. I specifically worked on the server and client start menu feature and defined the APIs (tv.net) that developers used to write TV apps.
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Lead Program Manager, UltimatetvMicrosoft Nov 2000 - Mar 2002Redmond, Washington, Us• Worked in the UltimateTV Applications group. My team was responsible for user interface. Wrote specs for Guide, My Shows, Find and Parental Control features for a future DirecTV set-top box. A number of these were used as the basis for Microsoft’s Windows XP Media Center Edition.• Filed 2 patents. One for “Systems and Methods to Regulate Use of Consumer Devices and Services” and the other for the “Keep Until Watched” DVR feature.
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Program Manager, WebtvMicrosoft Mar 2000 - Nov 2000Redmond, Washington, Us• Responsible for Windows Media Player on WebTV Client 2.6. Responsible for sustaining engineering on the Echostar DISHPlayer, Our team stabilized the product that had a number of bugs and poor newsgroup coverage into one that eventually sold 200,000 units.
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Product Planner, Microsoft Powerpoint For WindowsMicrosoft Jan 1999 - Mar 2000Redmond, Washington, Us• Developed and organized the first PowerPoint Developer Day to discuss PowerPoint programmability issues with customers and fed that information back to our development team. Conducted market research and competitive analysis focused on the emerging web conferencing / presentation broadcasting space. Performed extensive customer interviews and visits to predict market trends. Oversaw market research, competitive analysis and customer visits for PowerPoint HTML/Intranet and diagramming functionality which informed the diagramming feature in PPT.
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Group Product Manager, Web Publishing And DesignPointcast, Inc. Mar 1996 - Jan 1999Us• Managed a team of 8 including graphic artists, HTML developers and a usability specialist that developed all print, web, and electronic design for PointCast including banner ads, jump pages, brochures, and SmartScreens. My team was also responsible for the user experience for the PointCast client.• Directed the production of all PointCast websites including the main corporate site, ViewPoints – The PointCast user community site, EntryPoint – the PointCast information portal and The PointCast Company Store – which sold PointCast branded merchandise.• Product manager for the Macintosh PointCast client. Initiated a deal with Apple that resulted in the PointCast Macintosh client being bundled with System 8. Demo’d Mac PointCast at MacWorld in a Guy Kawasaki keynote presentation. -
Product Manager, Microsoft PowerpointMicrosoft Jan 1995 - Mar 1996Redmond, Washington, Us• Product Planning lead for MS PowerPoint ’97. Developed numerous design proposals including Custom Shows, Duplicate Slide, and Editable Bullets. Created PowerPoint presentation for Bill Gate’s Dec 7th 1995 Internet Strategy briefing. Wrote the Microsoft White Paper “Controlling PowerPoint Through OLE Automation”. Developed PowerPoint VBA demo for Microsoft field sales and consultants.
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Senior Product Manager, Lotus SmartsuiteLotus Development Corporation Jul 1993 - Jan 1995Us• Responsible for product specification, planning and design including feature definition and user interface for the Approach Database product voted the easiest to use database by NSTL. Demonstrated product to customers, press and analysts. Ran usability studies. Developed the initial designs for the Find Assistant which was later patented by IBM. Coded SmartIcons, menus, Assistants, and dialogs using Resource Workshop and the Visual C++ editor. -
Marketing ManagerApproach Software Corporation Apr 1992 - Jul 1993• Managed third-party marketing. Developed and successfully launched Approach Partners Program for trainers and consultants and oversaw all training materials produced. Created Approach sales tools including scripted demo, auto demo, competitive analysis, and special presentations.
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Software Test Engineer / Tech SupportApproach Software Corporation Oct 1991 - Apr 1992• Integral member of the team that launched Approach 1.0. Oversaw Approach testing and wrote weekly reports.• After Approach launched, conducted tech support for a short time.
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Assistant Product ManagerClaris Corporation (Now Called Filemaker, Inc) Apr 1989 - Oct 1991Santa Clara, Ca, Us• Repositioned MacDraw II for the low-end to support 2-tiered graphics strategy.• Created and managed development of all Claris sales tools including scripted and self-running demonstrations, product on-screen and 35mm presentations, sample files, and competitive analysis for the 6 Macintosh products. Helped launch FileMaker Pro and MacDraw Pro. Conducted MacDraw II, Wingz and AppleWorks market research. -
Product Specialist, Data Services (Internship)Nortel Networks Jun 1988 - Dec 1988Ca• Researched and forecasted potential sales for future FAX modem product. Coordinated the field trial for the Meridian SL Laser software driver. Wrote and designed 80 page NT Data Connectivity Sales Guide. -
Apple Open House Marketing Representative (Internship)Apple Computer / Donnelly Marketing Sep 1987 - Dec 1987• Demonstrated Apple IIe and Macintosh software including AppleWorks, PageMaker, and HyperCard in shopping malls around the country.
Marcus Aiu Skills
Marcus Aiu Education Details
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San José State UniversityElectrical Engineering -
Hillsdale High School
Frequently Asked Questions about Marcus Aiu
What company does Marcus Aiu work for?
Marcus Aiu works for Quicken
What is Marcus Aiu's role at the current company?
Marcus Aiu's current role is Principal Product Manager, Quicken Business and Personal and Simplifi.
What is Marcus Aiu's email address?
Marcus Aiu's email address is ma****@****hoo.com
What is Marcus Aiu's direct phone number?
Marcus Aiu's direct phone number is +165034*****
What schools did Marcus Aiu attend?
Marcus Aiu attended San José State University, Hillsdale High School.
What are some of Marcus Aiu's interests?
Marcus Aiu has interest in Education.
What skills is Marcus Aiu known for?
Marcus Aiu has skills like Product Management, Program Management, Mobile Devices, Software Design, User Experience, Product Planning, Testing, Agile Methodologies, Strategy, Mobile Applications, Saas, Leadership.
Who are Marcus Aiu's colleagues?
Marcus Aiu's colleagues are Raghu N V, Jennifer Torres, Tarun Kaushik, Jasmine Reiser, Gayathri Srinivasan, Jacob Beckman, Kallol Das.
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