- Led and managed a team of marketing and finance professionals, including hiring, training, and performance evaluation.- Established ROI measurement metrics for each account in order to validate success or needed.- Ensured compliance with accounting regulations and standards and maintained strong internal controls.- Extended relationships with external partners, including banks, auditors and investors.- Managed marketing and finance budgets. Also allocated resources effectively to achieve business goals. - Managed a $3.2M budget for ESPN/Home Depot marketing partnership which included TV Marketing and player/coach hosting.

- Directed all aspects of marketing and finance operations, including strategic planning, budgeting and performance analysis.- Developed and implemented marketing plans to drive customer acquisition, retention and engagement.- Analyzed financial data and performance metrics to assess business performance while identifying areas for improvement.- Managed investor relations and financial reporting activities to support fundraising and investor communication efforts.- Negotiated partnerships with vendors, suppliers and other stakeholders to optimize business outcomes.

- Developed and implemented financial strategies to maximize financial performance for company growth.- Reviewed annual reports to better understand brand positioning, goals and objectives.- Led financial planning, forecasting and budgeting processes that included financial modeling and analysis.- Monitored financial performance and provided strategic recommendations to senior leadership on areas of improvement.- Ensured compliance with accounting regulations and standards to maintain strong internal controls.- Managed relationships with external partners, including banks, auditors and investors.- Budgeted and allocated resources effectively to achieve business goals.