Marcus Miller Email & Phone Number

Fort Collins, Co, Us

Fort Collins, Co, Us

Managing the digital marketing channels including the marketing automation system, global website, ecommerce stores, search engine optimization, pay-per-click advertising, and social media strategy.• Drive and execute digital marketing tactics form initiation to implementation with emphasis on analytics, email, social media, SEO, and SEM.• Develop and implement strategy to grow website traffic.• Manage website content and structure, ensuring it is updated as required, with input from the marketing team, product managers, and the application development managers.• Leverage and optimize Pardot (our marketing automation software), working with the marketing team to keep content up to date, manage our audience targeting, improve our engagement rate, and increase conversions from web visits, to prospects, to marketing qualified leads.• Assist in driving process development and improvements for the marketing team, in collaboration with our sales and product management teams.• Identify and evaluate new digital technologies.• Determine digital media budgets and manage spend for the highest ROI.• Use web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.• Create technical specifications to guide project, from inception through completion.• Develop strategies for engaging target audience using social media. Work with marketing team to implement strategies.• Track site performance, traffic analytics, and SEO and PPC success using Pardot and Google Analytics.• Develop, evaluate and oversee the implementation of A/B testing procedures.

Fort Collins, Colorado, Us

Fort Collins, Co, Us

(SBU: otterbox.com | ottercares.com | ottercares.com | Additional APAC and EMEA regions)CRM/Email• Drive the strategy, messaging, segmentation, creative development, and analysis/key insights for Otter Products campaigns.• Day-to-day management of Email HTML coding and testing of marketing, trigger and internal communications newsletter deployments.• Build and assemble queries, briefs, emails, landing pages, list pulls, and uploads.• Maintain CRM and Email best practices, troubleshoot and resolve deliver-ability problems. • Optimize email automation efforts through trigger building and consumer journey mapping.• Optimize Email channel with A/B testing, dynamic content and turn customer insights into actions to optimize campaign performance; create recommendations.• Develop project plans and lead status meetings to ensure all teams are updated proactively.• Provide ongoing direction to internal team members for product launch and brand campaigns, while maintaining and aligning a comprehensive email calendar.• Analyze and report on CRM and Email program KPIs on a weekly basis.• Lead, Identify and Implement acquisition strategies for lead generation and acquisition goals. Affiliate• Day-to-day management of affiliate program, including creation of offers, tracking links, product feeds and publisher approvals.• Lead OtterBox affiliate marketing strategy and align all efforts for the US market with the promotional calendar and product launch campaigns.• Own and nurture relationships with existing partner to implement and identify new media opportunities and troubleshoot challenges.• Implement initiatives that enhance affiliate productivity, create new growth opportunities and increase ROI.• Maintain the Commission Junction and improve process for budgeting and invoicing.(2017 Marketing MVP Award)

San Diego, California, Us

Americas, EMEA and APAC Regions

Colorado Springs, Co, Us

Managed all aspects of digital marketing including email/CRM, social media, website content, and mobile app. Worked across departments and agencies to ensure proper messaging is being executed through digital media outlets. Email Marketing/CRM:• Develop Content and design, and execute all regular and ad hoc email campaigns for the group and leisure markets including newsletters, packages / promotions, sales team support, tennis. • Develop and maintain comprehensive e-communications calendar and on-going strategic plan to support sales, advertising and promotions strategy.• Partner with the reservations/revenue management team to set and adjust business rules for triggered email campaigns. • Own customer segmentation scheme and design the segment segment criteria for leisure group market email campaigns.• Develop strategy for subject line and new offer testing.• Track and analyze all email and CRM - assessing opportunities and making recommendations for future emails. • Manage email marketing efforts with partner companies.• Develop strategy and tactics for email address acquisition from marketing, social and cross marketing efforts.Social Media:• Manage/Oversee all social media channels including Facebook, Twitter, Instagram, Pinterest, LinkedIn, Broadmoor Blog, Broadmoor Wedding Blog and Broadmoor Meetings Blog.• Integrate Social Media, e-communications and website content. • Implement strategies and promotions under the direction of the VP, Sales and Marketing and Marketing Manager.Website Management:• Manage routine website updates for all departments including Golf, Retail, Tennis, Spa, HR. • Maintain and update websites for marketing and sales team in conjunction with Marketing Manager.• Monitor website and campaign analytics such as site traffic and revenue through Google analytics and Navis.• Manage creation and updates of Navis campaigns and monitor key metrics.

Colorado Springs, Co, Us

"Nestled at the foot of the Rocky Mountains, our corporate headquarters and National Distribution Center encompasses 827,000 square feet, the size of 18 football fields. We employ state-of-the art order fulfillment and support technology. Plus, our in-house creative, merchandising, and marketing departments are constantly developing the unique designs and ideas that make our products so special — selections you just won't find anywhere else!" - Current USA, Inc.(SBU: currentcatalog.com | lillianvernon.com | colorfulimages.com | paperdirect.com | ideaart.com | youframecanvas.com)• Manage and support daily email activities of Database Marketing team including managing, scheduling, deploying, testing, optimizing, QA’ing and analyzing campaigns. • Performs extensive marketing analysis inclusive of offer performance for email broadcasts, including revenue and contribution.• Assist with data mining and customer feedback analysis. • Use the marketing database structure and its use in filter building to target and segment lists for both proactive and reactive email communications. • Makes recommendations for future promotions and take initiative in identifying circulation opportunities.• Develop and maintain strategies to increase revenue and the email database. • Establish and maintain a cross-departmental feedback loop between cross-functional teams. • Works on special projects as necessary to support the business.Served on Safety and Awareness TeamAccreditation for Fundamental Email MarketingCareer Taylor Corporation Scholarship Winner 2011 – 2012

Colorado Springs, Co, Us

• Learned all staff functions, operations, company policies and procedures.• Understood and enforced management viewpoints. • Worked with the Leadership Team to ensure all quality and production standards/goals are met daily. • Assisted with the training and coaching of employees.• Worked on tracking, punch report process, special pay requests and distribution of payroll checks.• Provided feedback for performance reviews.• Assisted with the recruitment selection process.• Perform functions related to processes in the department on a daily basis to support the business.

Colorado Springs, Co, Us

Taylor Corporation Scholarship Winner 2009 – 2010

Colorado Springs, Co, Us

• Licensed to safely operate LP Gas Nissan, Standup Electric Crown RC & Raymond Pacer, Raymond SA, Raymond 85, Crown SC and Toyota T-301. Taylor Corporation Scholarship Winner 2008 – 2009Achieved Employee of the Month (SBU: Paper Direct).

Associate'S Of Arts, Business Administration And Management, General (Business Transfer)

Economics, Business Focus