Marcus Åslund Email & Phone Number

A senior digital expert and strategist with a strong passion to bring users and business together through technology. 15+ years of experience from digital, marketing and service design within both leadership and specialist positions.All through his career he has been fascinated by the intersection where users experience a service or a brand and value is created. He has challenged this core from different angles:Digital - he started within creative technology as a developer then held a key position in developing CP+B Scandinavia’s digital offer. He headed the digital department with 20 people within development, project management and design. The team produced many awarded web sites, mobile apps and social media campaigns.Brand & Digital strategy - with an cross-disciple experience within digital, service design and branding Marcus bridges branding and digital strategy. With a mission to increase digitalization of the strategic offer he led CP+B Scandinavia's of planners and user experience designers.Service design - in a fast-moving digital world that is increasingly on the customers’ terms, a brand is defined by all the touchpoints it has with its customers. Effective marketing requires a consistent non-linear experience that transcends digital and physical mediums and may even be integrated in the product or service itself. This is why Marcus decided to work as a service designer with a special focus on bridging services and brands.He was an part of the award winning digital agency Daddy’s transformation into an international full service agency when they were acquired by Crispin Porter Bogusky in 2009. He held various leadership positions as well as being part of founding the design agency Daddy ID.Specialties:* Digital strategy* Digital marketing* Service design & user experience* Brand development* Creative technology & digital development* Project management

Listed skills include Strategic Technology Development, Strategic Technology Planning, .Net, Social Media, and 42 others.