Orchestrated the conceptual and stylistic direction of the creative team as a creative director and provided an end-to-end service, as well as working alone as a self-shooting director. I thoroughly believe my insight as a director helps me find a different perspective in the edit suite.Directed and supervised production crews on set, ensuring seamless execution of filming and achieving the desired aesthetic and narrative goals.Collaborated with clients to understand their brand identity and marketing objectives, developing innovative strategies, writing scripts and creating storyboards to effectively communicate their message through video content.Edited and refined raw footage into polished final products, utilising advanced editing software to enhance visual appeal, pacing, and storytelling coherence.During this time I’ve filmed music festivals on cruise ships and in muddy fields, automotive commercials on mountains and music concerts in grand venues such as Carnegie Hall and the Royal Albert Hall. I have had the pleasure of working with high profile brands such as Lamborghini, KPMG and Google, talented actors including Richard Attenborough and Alan Rickman, as well as a wide range of artists from Eric Clapton to Billie Eilish.Filmed interviews with Cancer Research UK and a feature on the Roundabout Well Appeal in South Africa, and more recently worked with The Hygiene Bank. As a father to three young children, I would love to have more focus on creating environmental and consciously minded films that communicate, entertain and inspire.