Marcus Blanks Email & Phone Number

Los Angeles, CA, US

Los Angeles, California, US

Meaningful Works is a business and innovation consultancy that uses creativity to change culture and markets.We work on behalf of a select group of forward-looking global clients. Often our cases have no previous reference point and are in new fields or are disrupting old fields.We believe in the brands we partner with, which is why we’ve recently grown.

Kansas City, MO, US

Leading brand building and eCommerce teams to maximize brand affinity and conversion at every stage of the marketing funnel.

San Francisco, California, US

Transforming the quality and culture of education for youth, especially those in traditionally disenfranchised communities!

Cincinnati, Ohio, US

Devised and executed strategies to step-change consumer lifetime value (LTV), consumer acquisition cost (CAC), CRM database size, and consumer engagement. Increased annual basket growth by 30%. Grew P&G's enterprise CRM opt-ins by 47% via innovative partnerships. Improved database % active to 32% (from 26%). Delivered 10% annual savings across the NA.

Cincinnati, Ohio, US

Transformed brand architecture and initiative pipeline to turn around the billion dollar Olay skin care business. Grew sales 4% in NA and 10% globally, after seven straight years of sales decline. Led commercial 2D/3D packaging restage across 60% of global sales, delivering $43 million in incremental sales. Aligned new brand architecture to “sell skin like.

Cincinnati, Ohio, US

Appointed by Regional VP to design and launch a new brand in NA, across hair care and color, the biggest P&G beauty product initiative in 10+ years. Aligned brand proposition and launch plans, including unique portfolio strategies for hair care and color, project financials, brand equity, qualified creative assets, $100 million year one marketing plans.

Cincinnati, Ohio, US

Built global digital marketing capability to step-change brand digital marketing investment and ROI. Influenced brand marketing with a three-point plan. Exceeded goals committed to CMO; P&G went from being a digital laggard to the only CPG company on the Ad Age “Digital A-List.” P&G Global digital spend as % of total marketing spend increased from 4% to.

Cincinnati, Ohio, US

Developed vision and three-year innovation plan to make Old Spice a $1 billion brand. Led Old Spice Hair & Body Wash initiative to deliver sales +38% ahead of target, as it became the #1 product in the male body wash segment behind award-winning creative (Cannes Silver Lion in 2008). Oversaw annual business planning, including sales, budget process, and.

Cincinnati, Ohio, US

Led annual business planning, including marketing plans, monthly sales, and budget process. Delivered 2% sales growth in the rapidly declining bar soap category, closing a shipment worth 8% of the annual target via custom merchandising events in partnership with retail sales teams.