Marcus Blom Email & Phone Number

Stockholm, Stockholm County, Sweden

As a Marketing Manager at XLN Audio I'm working on our messaging, digital advertisement, branding, marketing technologies and much more.

Stockholm, Stockholm County, Sweden

As the Head of Commercial, my department’s area of responsibility is Sales, Marketing, Analytics and Support. Leading a team of 10, we are on a journey to modernize our commercial operations. A couple of milestones accomplished includes establishing; a modern data analytics infrastructure, product usage tracking, a artist revenue share programs, PPC operations, a rebranding project, ML-based customer segmentation, marketing automation and a lot more.

Stockholm

As the E-commerce and Analytics Manager at XLN Audio, I'm responsible for the Commercial Technology Stack powering our E-Commerce, Business Intelligence, Marketing Automation and Pay Per Click advertising. I manage a cross functional team consisting of developers, data engineers and designers working according to growth hacking practices, creating customer journeys powered by analytics and data driven design.

Stockholm

As a e-commerce manager at teenage engineering, I'm recruiting and building the team as well as the technology stack around our direct to consumer sales in addition to the P/L responsibility. From 2018 to 2019 we more than doubled our online revenue. Starting from zero, we set up a CRM, marketing automation, ERP integrations, BI tools, PPC and SEO. We also set up a US company to achieve local acquiring. I am appointed Data Integrity Manager, reponsible for GDPR compliance. Currently I am focused on customer segmentation as well as setting up a better BI architecture using Jupyter Notebooks and AWS.

Stockholm, Sweden

Affecto is a mid-sized Business Intelligence Company with 1000+ employees in northern Europe. As a Digital Marketing Manager I'm responsible for all digital marketing efforts and our digital marketing strategy. We work with content marketing, marketing automation and account based marketing coupled with PPC campaigns. I also handle our SEO and Social Media. I have run projects for Affecto Group Marketing such as a brand update and building a group wide corporate website. From time to time I help our clients with the above topics as a consulting Digital Strategist.

Stockholm

As a Team Lead for Web Services at XLN Audio, I led the team building the web services including an XLN's website, an e-commerce platform and license handling services for our software products. I also focused on collecting data and building dashboards to measure XLN Audio's business performance with a focus on online sales and marketing.

Stockholm, Sweden

As a Front End Developer and Web Designer at Carrera Solutions and M Interactive I analyzed companies´ marketing efforts and graphic profiles, came up with campaign ideas and designs to finally code the Front End-parts of the campaigns.Selected clients:Norwegian, SAS, EON, WWF, Bonnier, Vattenfall, DN, re:member, SWISS, Qatar Airlines, Lego.

Stockholm

Skola 2025 helps schools in the swedish school system to transition into a modern teaching environment by providing hardware and software, educational programs and change management.I worked on the educational programs, the change management program and provided through Insiktsfabriken the digital teaching materials.

Kaptensgatan 7B

Insiktsfabriken is a startup company that produces digital teaching materials and ICT solutions for the public school system, focusing on learning analytics and multimedia production. Insiktsfabriken also holds lectures and workshops in the field of ICT and pedagogy.Selected clients:The Swedish municipalities Gnesta, Vellinge and Lycksele, The Raoul Wallenberg Schools.Notes:Insiktsfabriken was accepted to the Stockholm School of Economics Startup Incubator. Insiktsfabriken was awarded grants from Vinnova on two occasions. Insiktsfabriken was a reoccurring keynote speaker on conferences regarding digital teaching materials and the digitization of the public school system.

Stockholm, Sweden

Fabrik 618 is a small digital production agency. Over the years the projects has ranged from developing strategic communication plans to websites, video productions and printed materials. Selected clients: The Marcus Wallenberg Prize, Microsoft, Welander Management Consulting, The Royal Institute of Technology (CHE), The Vasa Museum, Polynovanissen AB, Fasticon Kompetens.

Armada is the largest career fair for the Royal Institute of Technology in Stockholm, Sweden. As an Art Director I spent a year as a member of the managing project group.The Armada career fair has a turnover of about 6MSEK and the organization consist of roughly 300 students with a managing team of about 10.