Marcus Blomqvist Email & Phone Number

Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Responsible for developing and implementing digital customer engagement strategies and tools across our seven business areas.Successfully replaced Marketo with Zapier for automation in the marketing domain, resulting in increased user satisfaction, platform flexibility, and reduced overall cost.Designed and built a scalable consent & preference management solution using OneTrust, ensuring compliance and integration within the digital landscape.Providing support to business areas ranging from hands-on troubleshooting to strategic guidance on digital engagement best practices.Using data to gain insights into marketing activity performance, and to enable data driven decision making.Focused on streamlining processes, reducing friction, and empowering teams to optimize customer interactions across all digital channels.

Stockholm, Stockholm County, Sweden

Member of the Digital Sales and Marketing Team, driving the marketing automation strategy and platform architecture. Leading a team of 1-3 marketing automation specialists (consultants) to drive the growth of marketing automation in global divisions and local customer centers.Key achievements- Seamless customer experience across Marketo, Adobe AEM and Drift Chatbot, enabling personalization at scale.- Delivered a standardized and scalable approach to lead generation and campaign performance reporting.- Developed customer journeys and omnichannel experiences

Stockholm, Sweden

Main mission was to drive the adoption of marketing automation in the global organization and be the strategic partner to key functions, such as local customer centers and global product marketing teams.Marketing automation is seen a strategic piece in the digital transformation of the company. Starting with lead generation and lead nurturing, we are expanding into demand generation.Key responsibilities- Administration and architecture in Marketo- Project management of Marketo related integrations- Strategic roadmap for marketing automation- Support and competence development of global and local marketing teams- On demand program development- Team leader for program development team (consultants)Key achievements- Development and roll out strategy and learning program.- Successfully rolling out Marketo to 20+ customer centers.- Leading the development of global lead generation programs for strategic solution and services.- System integration between Marketo, Adobe AEM and SAP C4C.Martech Stack- Marketo Engage- Adobe Experience Manager- Adobe Analytics- SAP C4C

Stockholm, Sweden

Digital Marketer at Epiroc Sweden, Customer Center responsible for Sweden, Denmark and Greenland.Responsible of developing a relevant and active inbound marketing strategy supporting Epiroc's complex B2B sales business model. High focus on processes, technology (such as marketing automation, programmatic marketing etc.) and cooperation with agencies/suppliers.Key achievements:- Drove the C4C relaunch project, focusing on continuous training and change management, reaching 100% active usage among the users. - Established a local social media presence for Epiroc on Facebook and Instagram. Reaching a higher follower base for Epiroc Sweden than Atlas Copco Sweden in nine months.- Ran Social Media and Programmatic ads campaigns drastically increasing the number of applicants for our open positions.Before Jan 1st 2018 Epiroc operated under the brand Atlas Copco.

Örebro, Sverige

Managing competence development, focusing on Underground Rock Excavation Division’s (URE) sales force in customer centers worldwide. Focus on ensuring that CC sales force knows how and what to sell to customers.Key projects:Global Sales Methodology, project manager – Developed a standardized sales methodology, bridging the gap between marketing department at the production company and the sales organization in the customer centers. The project included interviews with customer centers, customers (both Atlas Copco’s and competitors) to identify present situation, process definition, training material development and roll out plan. Ideas Move Mountains, project member – New value proposition for the division, with the ambition to move from product supplier to business partner. MINExpo International 2016 in Las Vegas, USA – Acting for the global communications and brand manager at the exhibition, responsible for coordination of products, booth staff, press conference.Simba S7 Game Changing Precision Campaign – Supervision of movie shoot. PR and social media activation. The campaign was awarded second price in the categories B2B and International in the Swedish communication competition 100-wattaren, competing against Adobe, NCC etc.New web implementation, atlascopco.com – Technical lead in the implementation project for the division, with focus on page creation and technical know-how. Other highlights:E-learning course development, social media (posting, advertising and follow up), press releases (writing, publishing / promoting, follow up). Movie production projects (Minetruck MT65, Scooptram ST7 Battery, and Boomer S2) with tasks such as production coordination, proofing, PR and Social media activation. Responsible for campaign sites.

Örebro

Project Manager with the mission to design and development of operator training products such as Master Driller Program and Operator Simulators for the divisions Underground Rock Excavation and Atlas Copco Drilling Solutions. Key projects:- Operator simulators - Boltec ECProject management, requirement gathering, UAT, Internal launch.- Master Driller Program – Boltec EC- Master Driller Program – PitViper 271, project assignment in Garland, TX. - Operator simulator – Minetruck MT42Project management, requirement gathering.- Master Driller Program – Minetruck MT42

Örebro

Junior Project Manager role with the mission to develop Master Driller Programs, a suite of operator training programs for the mining and infrastructure industry. The program consists of e-learning, classroom and in-field training. E-learning courses are developed with suppliers located in India. Key projects:- Master Driller Program - Simba E7- Master Driller Program - Boomer E2- Master Driller Program - Scooptram ST7, ST14, ST18

Örebro, Sweden

Köping, Sweden

Köping, Sweden

Business Administration

Course: Organization and leadership

Studies In Computer Science And Education, Pursuing A Master In Science And A Master Of Education, Computer Science, Mathematics, Education

Activities and Societies: Accountant of the chapter Master of Science and of Education (2010/2011)

Volvo Teknikgymnasium

Activities and Societies: 2005 - 6 week internship at Volvo Powertrain North America, Hagerstown, MD